It can be argued that fashion reflects life. If ever observed the British fashion of the late 70s and early 80s that embraced the punk lifestyle that was a direct opposition to the austerity of the Thatcher regime or the feminine power suit of the mid-80s paired with oversized jewelry, reflecting the excesses of the 1980s, there is not doubt that fashion in a microcosm of life.
Whether fashion brands comment on mainstream cultures or subcultures, at its core fashion is not separate from culture. That said; Desigual was inspired by the subcultures of the 1960s, 70s, and 80s. (Think the 60s liberation movements, 70s punk culture, and 80s nightclub culture.)
For Desigual the counterculture represents the underground vogue dance craze of 1980s, and Sunset Strip’s rock culture of the 70s, and psychedelic of the late 60s. What once considers counter culture is now mainstream, and Desigual in this outing sought to take consumers back to what was once outré, concentrating on elements of the counter culture movements that are wearable and consumer friendly.
As always, Desigual’s genius is in its separates and for its fall 2017 collection its outerwear is perhaps its best distillation on outerwear ever. Layering also plays a key role in Desigual’s style DNA and works extremely well with its celebration of counter cultures.
Though this collection is perhaps a homage to the past subcultures, the collection is not weighted down by this reference point. The garments have a youthfulness and freshness that though giving a nod to the past is totally accessible to modern consumers.
If there is one drawback to this collection, as in seasons past, some of the best pieces in Desigual’s collections never end up in retails stores. This fall 2017 is chocked full of great garments and hopefully many of these great looks will be accessible to consumers.
—William S. Gooch