The fall 2017 fashion season was a season of retrospection. A season of seeing what worked in the past and reinventing those tried-and-true formulas for contemporary audiences; in other words finding successful fashion moments that have relevancy for today’s consumers.
Maison the Faux employed this look-back perspective, well, sort of!! Maison the Faux took fashion industry professionals back to the wild, runway shows of the 1990s and early 2000s when fashion shows were theatrical presentations and the models brought sass, drama, and irreverent charm. (No other models brought irreverent charm to the runway more than Kristen McMenamy, Stacy Mckenzie, and Linda Evangelista.)
Maison the Faux presented a runway show that was fashion forward, outré and, above all irreverent. And that is a good thing!! In a season full of gimmicks and runway tricks ad nauseam, Maison the Faux runway theatrics helped pushed the editorial story forward, adding to the runway drama, but not distracting from the clothes.
For the fall 2017 collection, models strutted down the runway carrying bags of trash and second-day floral bouquets. They also brilliantly showed off zig-zagged stitched peplum jackets and pants, cinched-in-the-waist bubble coats, bubble jumpsuits, off-the-shoulder bubble coats, all paired with thigh-high stiletto boots and distressed, asymmetrical skirts, dresses, blouses and shirts.
Now combine all this outré fashion with smeared make-up and some gender fluidity and theatrics and you have a very fun runway presentation. And surprisingly, viewers still could feast on the clothes and not be overwhelmed by the carnival going on.
In spite of the theatrics, many of the looks in this fall 2017 show had great editorial value and could appeal to a niche audience. And that niche audience is that consumer is not afraid to take some risks with their clothes and has a penchant for bubble coats and gender fluidity in all its many variations.
Maison the Faux demonstrated in its fall 2017 collection that you can combine over-the-top drama with fashion and not sacrifice the accessibility of the garments. The fashion community needs more of this!! Rock on Maison the Faux!!
—William S. Gooch