Weekend Fashion News Alert: Katy Perry Launches Footwear Line, Marc Jacobs Reimagines the Runway, Jeremy Meeks Walks during NYFW, and Sponsorship Changes for New York Fashion Week

Image courtesy of hawtcelebs.com

Image courtesy of hawtcelebs.com

This past Thursday was a big day for Katy Perry. Thursday marked the day that Perry’s footwear collection hit retail stores and specialty stores.

This 40-piece collection includes shoe styles dedicated to Hillary Clinton and actresses Lena Dunham and Allison Williams. Perry’s ‘HRC’ shoe is a pale-pink shoe with a glittery lucite heel. Other standout styles include Rubik’s cube-inspired heels, mesh heels with dollar signs, and feathered sandals.

Global Brands Holding Limited launched Katy Perry’s shoe collection. Price points range from $59 to $299.

Image courtesy of Amazon Fashion

Image courtesy of Amazon Fashion

Some sponsors exit NYFW

With New York Fashion Week fall 2017 season complete, sponsorship changes have been announced for upcoming New York Fashion Week: Men’s (NYFWM) and New York Fashion Week: The Shows (NYFWS). NYFWM, which launched in 2015, has been in existence for four seasons. NYFWS, which was previously called Olympus Fashion Week and later Mercedes-Benz Fashion Week, continues to be the premier fashion event for women’s wear brands in NYC.

Lexus will continue to serve as the main sponsor for NYFWS, extending its contract through 2019.  Lexus began its association with NYFWS in 2015.

Amazon has ended its sponsorship with NYFWM, though it will continue to work with the seasonal men’s fashion week event. According to fashionnetwork.com, Kate Dimmock, the Fashion Director of Amazon Fashion, told WWD that the plan of the sponsorship was “to support CFDA’s mission to help solve a real business challenge facing the men’s wear industry. We’re pleased to see the positive impact of our combined efforts after only four seasons.”

Though Amazon has exited NYFWM, Samsung will continue to be a sponsor. NYFWM’s was launched to keep major American menswear designers showing in NYC, and to some extent that as been accomplished. Still, Tommy Hilfiger, Michael Bastian, and Hugo Boss did not show for the fall 2017 menswear season. And NYFWM’s has yet to attract European menswear luxury brands.

Image courtesy of vogue.com

Image courtesy of vogue.com

Former convict opens Philipp Plein fall 2017 show

This fall 2017 season, fashion designers/brands are looking at a variety of breakout sensations to create buzz for  press and consumers. During New York Fashion Week, industry professionals were treated to a skateboard ramp with skateboarders gliding back and forth in the brand’s skateboard-inspired clothes; caged models in urban gear as prison industrial complex statistics blared over a loud speaker; and, models throwing bags of trash while male models strutted back in forth in heels, extreme makeup and non-leather and vinyl bustiers. Sometimes, the gimmicks worked and added to the editorial story and other times the sensational moments distracted.

Philipp Plein, who has made a definite dent in the hip-hop, urban market with his blinged-out garments, chose to have a former convict open his fall 2017 show. 33-year old Jeremy Meeks, convicted for weapons possession, was the breakout moment in Philipp Plein’s fall 2017 show. Meeks has become an Instagram sensation with his shirtless photos.

What is more surprising about Meeks’ burgeoning modeling career is being signed by a model management company in his early 30s, a time when most male model’s career has ended or slowed down. Meeks told ABC News, he never “thought that everyone in the world would recognize me for my looks.”

Marc Jacobs fall 2017 images courtesy of fashionisers.com

Marc Jacobs fall 2017 images courtesy of fashionisers.com

Jacobs reinvents the catwalk

With the threat of runway shows fading from fashion weeks around the world, Marc Jacobs closes his fall 2017 runway show during NYFWS with the final walk done in silence with only the sound of the models feet echoing through the cavernous Park Avenue Armory. Most runways end with music blasting from huge speakers, models plodding to the beat and rhythm of the loud music. Not so for Marc Jacobs this season!!

Guests were asked to restrain from taking photos of the collection during the show. Blaring music began after the final procession as models,  guests and media photographers both scurried to take social media images.

Jacobs’ fall 2017 collection is his personal dissertation of casual streetwear with a nod to hip-hop culture.

—William S. Gooch

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