The 1990s are back!! And with this return to the 90s, Nautica has also brought back color blocking, bold color and street wear meets sportswear. And while Nautica has established itself as a brand solidly focused on accessible American sportswear, in this fall 2017 outing, Nautica brought a little grunge messiness back, which is a good thing. We are living in messy times!!
In a time of seismic political change, unrest and uncertainty, Nautica takes us back to a time when the future seem unhampered by political division and social unrest, a time of economic prosperity and creative abundance. Remember, in the 1990s Supermodels Cindy Crawford, Linda Evangelista, Naomi Campbell and Claudia Schiffer ruled the runways. Supermodel Kate Moss’ star was on the rise as the fashion queen of grunge. And Nautica was one of the cool and coveted go-to brands for American sportswear.
For fall 2017 Nautica’s creative director Steve McSween went into the Nautica archives and takes consumers back to that time. But not exactly, this homage to Nautica of the 1990s is seen through the lens of updated classics and a re-imagined heritage. In the 90s, Nautica introduced bold color and color blocking, the mix of sportswear and street wear, and dark jean washes with distressed edges. All these vintage 90s looks are back in this collection, reintroduced to millenials. And though Nautica might see re-introduction as a safe move, there is a certain comfort and market sustainability in this reinvention of Nautica’s heritage looks.
For fall 2017, Nautica re-introduces the nylon jacket with side paneling and the Nautica logo on the sleeve, polar fleece, bucket hats, and a quarter-zip Sherpa pullover. Standouts in this fall 2017 outing, and there were many, include true red goose down extreme parka with jet navy wool single-breasted jacket, indigo cotton blazer with burgundy cotton quarter zip sweater, cream wool pea coat with red fade cotton cable sweater, and yellow nylon fisherman jacket with jet navy stripped nylon jacket.
—William S. Gooch