Sometimes, it just takes time. Loris Diran has been a part of the fashion industry for two decades now. And though many industry professionals may be aware of Loris Diran for his women’s wear, Diran has always had a presence in the menswear market.
For fall 2017 Loris Diran looked to his travels in India and China. (Diran is the creative director of a menswear brand in China.) In this collection entitled “Back 2 Black,” the melding of East meets West was perhaps the most dominant overarching theme, other than Diran’s obsession with the monochromatic neutral tones of black, grey, steel grey, pewter, navy blue and the occasional white layered tee shirt.
For several seasons industry professionals have been anxiously waiting for Diran to find his menswear oeuvre. It has been obvious to those fashion insiders who know Loris Diran well that the talent and potential was there. It just needed to be unearthed. Finally, in this men’s fall 2017 outing Diran’s gift for creating contemporary garments that a wide men’s demographic could relate to met his potential for next and now menswear. There is something in this collection for almost every man, suiting, athleisure wear, casual urban chic menswear, and contemporary office attire.
Though many of the looks and combinations of garments in this collection we had seen before, in this collection Diran managed to present menswear that was current while still projecting toward the future. Never isolating the male consumer looking for great separates to compliment their wardrobe.
Diran also ingeniously paired recognizable Asian influences—variations on Mandarin jackets and military wool field coats combined with ankle-grazing palazzo slacks—with fitted pants and leggings and comfortable color blocked sweaters in neutral tones. Another successful element in this collection was Diran’s separates and layering. And though Diran’s use of slogans in white type of tee shirts was a bit and gimmicky, reflecting a trend many menswear designers are using this season, overall Diran’s fall 2017 menswear collection was a sophisticated dissertation on where menswear is and should be going.
—William S. Gooch