As unpredictable as 2017 might be, Fashion Reverie is going out on a limb and predict what fashion industry professionals and consumers might expect for the new year. Who would’ve have predicted that Donald Trump would become the leader of the free world, so our predictions cannot be more of a stretch than the presidential election.
Fashion Reverie looks into its Swarovski crystal ball and predicts:
1) With all the designers/brands defecting from New York Fashion Week: The Shows—Rebecca Minkoff, Tommy Hilfiger, Rachel Zoe, Rachel Comey, and Tom Ford—to Los Angeles for their fall 2017 collections, and with Jeremy Scott and Hedi Slimane setting up shop in LA, Fashion Reverie predicts that LA Fashion Week will get a lot of momentum in 2017. Though IMG sponsored LA Fashion Week for several years, LA Fashion Week really was a disgruntled stepchild to New York Fashion Week. After IMG pulled out of LA Fashion Week, not much was left, just a handful of credible designers who showed consistently among a wide array of jean and tee shirt lines. That will all change in 2017.
2) Fashion Reverie predicts that luxury designers will incorporate more athlesisure wear into their high-end collections. As more millenials move away from designer brands to brands that fit their daily lives—work, gym, a night out on the town—this destination-obsessed demographic will look for brands that reflect their lifestyle and passions. Being adorned in overly embellished, glam garments doesn’t vibe with this eco-friendly crowd. And unlike the generation before them, millenials don’t really care about labels. Luxury brands will have to get in step.
3) The fashion industry in 2017 will move away from celebrities endorsing or being the face of campaigns and bring fashion models back to the forefront. In 2016 we saw Gigi Hadid as the face of Tommy Hilfiger, as well as collaborating with Hilfiger on a diffusion line. Target, Old Navy, Estee Lauder, Amazon Fashion, Vera Wang, Celine, Versace, Dior, Stuart Weitzman, Diesel, La Perla, any many other brands are using top models in their campaigns. And while most of these iconic brands always used fashion models in the past decade celebrities were outpacing fashion models in their acquisition of fashion campaigns.
Why this turn around? Perhaps, the answer lies in the reality that the music industry is in decline and there are so few film celebrities that appeal to millenials. Supermodels like Cara Delevingne, Gigi Hadid, Grace Bol, and Lucky Blue Smith, Sean O’Pry, and Michael Shockley appeal to young consumers more than celebrities at this present time.
4) Everyone loves accessories, whether it is that great Kate Spade bag, a pair of Yeezy Boost, or red-bottom Louboutins. And if you cannot afford Ferragamo, the Ferragamo belt might be within your budget.
That said: one of the biggest accessories of 2017 will be statement earrings. You know the big oversized earrings that will make any woman stand out and be noticed. Delpozo, Altuzarra, Anniesa Hasibuan, and Proenza Schouler incorporated big earrings in their spring 2017 collections.
5) The worlds of politics and fashion are not as diametrically opposed as some people might think. Remember, fashion is always influenced by what is going on socially, culturally and politically. For 2017 expect fashion that reflects the global cultural divide with a call for tolerance, respect and social consciousness. (Remember Vivienne Tam’s Obama and Mao Tse-Tung iconography in her spring 2013 collection.) We witnessed the lean toward this call for unity in spring 2017 collections that used digitals slogans in their collections. Dior rallied the call for feminist solidarity with Chimamanda Ngozi Adichie’s phrase, “we shall be feminists” in its spring 2017 collection.
6) In December 2016 the Museum at Fashion Institute of Technology (FIT) launched an exhibit dedicated to black designers. The exhibit includes great looks from Willi Smith, Stephen Burrows, Patrick Kelly, Cushnie et Ochs, Public School, Tracy Reese, Charles Harbison, Mimi Plange, Zelda Wynn Valdes, Eric Gaskins, Scott Barrie, Epperson, Duro Olowu, and many others.
Fashion Reverie predicts that this incredible exhibit will inspire emerging designers of color and 2017 will be a break year for black designers. The industry is already embracing more black models; black designers are next in line.
7) Fashion Reverie predicts that there will be a major expose of fashion model pay. This national expose will shock consumers and rock the fashion industry. Fashion industry professionals are aware that many models walk in top shows for no pay and that very few models are making huge sums of money. But this industry fact is a widely coveted secret, and most fashion models are terrified of speaking out because of retaliation from the industry. 2017 will be the year of shouting the truth from the rooftops.