There is no debate that launching and establishing a fashion brand is an arduous task, particularly in a market that is oversaturated and brimming over with fashion brands from not only designers, but film and pop celebrities and sports figures. Still, every season design schools churn out a significant number of designers who expect to have a career in the fashion industry, hoping that they get a chance to excite editors, buyers, stylists and consumers with their collections.
Unfortunately, most of these young designers never get traction in the industry. Paola Hernandez will not be one of those designers. With so many Hispanic designers/brands becoming a formidable and innovative force in the industry—Carolina Herrera, Oscar de la Renta, Narciso Rodriquez, Dalmau Custo, Angel Sanchez, and others—Paola Hernandez fits easily to that coterie of Latin designers that will continue to make the fashion industry evolve. Paola Hernandez sets herself apart from other emerging contemporary brands for the relevance of her brand’s aesthetic to present conscious, timely collections, but also for the deep symbolism behind each design element of her pieces.
After studying fashion design at the esteemed Central St. Martin in London and shoe design at ARS Sutoria in Milan, Hernandez went back to her native Mexico City to launch her own brand, with the aim of starting a dialogue about philosophical concepts by utilizing fashion as its language. Having established her brand in Mexico, four years later Hernandez moved to New York City with the aim of giving her band more of a global presence.
Her fall 2016 and spring 2017 collections both draw inject influences from her cultural background while staying grounded in its appeal to female consumers who have a modern sensibility expressed through comfortable clothes made from highest quality textiles and yarns from Japan and Italy, manufactured throughout the US and Mexico. And just as Hernandez’s clothes reflect an oeuvre of modernity and fashion-forward sensibility, so does her footwear.
Most garments from both fall 2016 and spring 2017 collections can be mixed and matched from separately with other garments in the collection or things that are already in a woman’s wardrobe, but also can be dressed up or down for daytime functionality or a night out on the town. This utilitarian aspect of the collections is a direct result of the brand’s ‘less is more’ aesthetic and concentration on fine fabrics.
Understanding that “knowing our position in time is essential to plotting in the universe,” Paola Hernandez’s spring collection is based on the idea of connecting with our foundation, roots and inner core. References Hernandez’s Mexican roots, the spring 2017 collection represents her journey and honors the path that lead her to this present time. The primary colors, used throughout the color, represent the colors of Mexico City.
For more information about Paola Hernandez, go to paolahernandez.com.