Is it possible for a brand to appeal to an age demographic that ranges from 18 to late 50s? Some women’s wear brands have some successfully pulled this off, particularly when 50 is the new 35. Coach, Tadashi Shoji, Club Monaco, and even Kate Spade come to mind. Still, with menswear it is a bit harder.
For the fall 2016 menswear campaign, PORTS 1961 has accomplished almost the impossible, combining a wide age demographic in its campaign. And it works. PORTS 1961’s selection of guys to front its fall 2016 menswear campaign which comes from the ranks of fashion includes a male supermodel, a fashion consultant and buyer, and two stylists. Photographed by their creative director Milan Vukmirovic with styling from Scarlett Viquel.
Adonis Bosso is very familiar to almost everyone who follows fashion is familiar with Adonis Bosso. He walks in over 50 shows every year, and has had campaigns for Dolce & Gabbana, Armani Exchange, and H&M.
Nick Wooster is a regular presence at New York Fashion Week and for a couple of decades has been a well-known name in the industry as a buyer and fashion consultant. He has previously had strong ties to PORTS 1961 by walking in their shows in Milan.
George Cortina is a freelance stylist whose work has appeared in PORTER, the Wall Street Journal, and GQ Germany. He has also styled campaigns for Stella McCartney and Roberto Cavalli.
Fashion Stylist Miguel Arnau also fronts PORTS 1961’s fall 2016 menswear campaign. Arnau has styled for At Large Magazine, GQ Spain, Hercules Magazine and VOGUE Japan.