Weekend Fashion News Alert: Victoria Beckham’s Makeup Line, Sarah Hyland’s New Gig, Elie Saab’s New Bridal Line, and Tommy Hilfiger Joins “Buy Now, See Now” Business Model

 

Image courtesy of telegrah.co.uk

Image courtesy of telegrah.co.uk

Victoria Beckham partners with Estee Lauder to launch a signature cosmetics line.

According to vogue.com, Beckham’s new signature cosmetics line, Victoria Beckham Estee Lauder, will appeal to a wide demographic of women. Victoria Beckham Estee Lauder will project everyday wearability, refined hues, and effective color palettes. Victoria Beckham Estee Lauder is expected to go on sale in September.

Image courtesy of Elie Saab

Image courtesy of Elie Saab

Elie Saab’s ready-to-wear bridal

As New York International Bridal Week continues in New York City, Lebanese couturier Elie Saab announced that he is launching his first ready-to-wear bridal collection. The couture house’s first ready-to-wear bridal collection, Elie Saab Bridal” will contain 25 gowns and will focus on “style evolution” and “feminine and daring silhouettes.”

According to fashionunited.com the ready-to-wear bridal gowns will contain Saab’s signature design aesthetic of feathers, dotted tulle, silk chiffon and lace are represented throughout the collection, as well as ballet-inspired flat slippers, Swarovski crystal headbands, matching veils and embellished clutches to complete the whole bridal look.

Elie Saab Bridal will be available in Elie Saab stores in Paris, Beirut, Dubai, Hong Kong and Harrods store locations, with the entire collection expected to hit stores in October 2016. Bridal gowns retail price point start at 5,500 euros.

Image courtesy of imbd.com

Image courtesy of imbd.com

Hyland directs Candies

“Modern Family” star Sarah Hyland has been named creative director and the new face of Candie’s. Hyland will front the spring 2017and fall 2016 campaigns for the brand and as creative director lend her direction and ideas to the spring 2017 campaign.

“Expect color, expect prints, little fun details that will heighten a simple outfit because a lot of the time less is more. Nothing crazy busy and it has to be the right print,” says Hyland in a fashionmag.com article.

Candie’s is sold exclusively at Kohl’s stores throughout the US and at Kohls online. The Candie’s collection retails from $30 to $60.

Tommy Hilfiger spring 2016 images courtesy of zimbio.com

Tommy Hilfiger spring 2016 images courtesy of zimbio.com

Hilfiger joins “See Now, Buy Now”

The “See Now, Buy Now” movement is gathering steam. And Tommy Hilfiger has joined the small cadre of designers who are supporting this new business model.

Hilfiger is expected to sign and e-commerce deal that will allow consumers to purchase garments immediately after his runway shows. “We are negotiating a deal with a very big internet retailer—a global e-commerce partnership to ensure catwalk looks can be delivered to customers straight off runway,” said Hilfiger at the 10th annual World Retail Congress in Dubai.

“Think ahead of what the consumer wants, surprise them, think of what they want next. Young consumers today are directing us towards what they want, which is speed to market … they want fashion today, they don’t wanna wait,” continues Hilfiger.

This decision by Hilfiger and many other American designers comes on the heels of a recent survey sponsored by the CFDA and The Boston Consulting Group that examined the future of fashion weeks.

—William S. Gooch

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