Image courtesy of esquiremagazine.com
How many times have you heard brands and labels pronounce that their new product will revolutionize the industry? Sometimes it true, but often times it just brand marketing. Few brands live up to these overarching claims; however, Parabellum is one such brand whose pronouncements live up to all the brouhaha.
Image courtesy of Alab Group
With their recently launched Slim Briefcase, Parabellum has really put their money and innovation to good use. Though this new product mimics the same aesthetic of the original large briefcase, the frame is smaller and features dedicated device pockets and ample storage with Parabellum’s signature handcrafted detailing. This unisex bag is ideal for all occasions, especially work and travel.
Available in Parabellum’s signature black and pumpkin color way as well as dark brown, burgundy, and emerald blue., the Slim Briefcase retails for $688. And ladies this a great holiday gift for that special man in your life, hint hint!!
Image courtesy of Alab Group
Now, this new product from Parabellum might now revolutionize the accessories market, but Parabellum never claimed that it would. Still, Parabellum is on to something that so many brands seem to have forgotten. Innovation plus quality equals sell. That combination is a win-win!!
Image courtesy of cfda.org
Parabellum is a leather goods company founded by Jason Jones and Mike Feldman in Los Angeles, and is known for the complicated details of its design and craftsmanship. Parabellum was named finalist for the CFDA Vogue Fashion Fund in 2013, and makes bags, belts and wallets for some of the most discerning men and women in the world. Parabellum juxtaposes deeply textured Bison leather with sophisticated ceramic hardware, and is proud to support a domestic micro-supply chain of idealists. For more information, go to parabellum.la.
—Staff
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