Men’s Hair Trend Alert: Get your Hair Ready for NYFW: Men’s Spring 2017

Mens_hairtrends_spring_2017_pompadour_feature

A new hairstyle is an easy way to really change up your look.  To stay ahead of the trends, we asked 2015 “Educator of the Year” and PRORITUALS’ new Creative Director and Director of Education, Douglas Martucci what we can expect to see on the runway at New York Fashion Week: Men’s spring 2017 collections  and how you can get ready and look your best.

So what will be the biggest trend in men’s hair?  “Expect to see texture, this past year we have seen a tremendous growth in the texture categories.  We will for sure see shine and structure as well as a soft matte looser and more casual feel,” Martucci predicts.  “We are definitely seeing shorter sides with a disconnected and heavily textured top.  Arched, skin, and tight fades are definitely at the forefront this year.”  Martucci recommends playing with different products to really see how they work with your hair.  “It’s all about versatility in men’s hair right now, some structure and some softness. With men I think we are more likely to see these trends hang out a bit longer, who doesn’t like a well groomed man?”

To get on-trend hair, start with the basics.  “Good shampoo and conditioner is always the first step to creating any look.  Be on the lookout for shampoo and conditioner that’s a pH of 4.5-5.5.  It’s the same pH as your skin so it’s less likely to dry your scalp leading to dandruff.” Martucci explains.

Mens_hairtrends_spring_2017_pompadour_02Martucci also recommends when going for a new cut, try getting a style which has multiple options, “…talk to your stylist or barber about how to style your hair differently, you can have the beach texture but also a smooth pompadour with a change in product and some time practicing with your new look.”

Then right before Fashion Week or any big event make sure to “groom your brows and clean up your side burns,” Martucci advises.   “Keeping your brows neat frames the rest of your face and can show off those baby blues.  Sideburns are a big one, the bigger and burlier they are, the wider they make your face appear.  Keep them trimmed and close to create a leaner face shape.”

Image courtesy of Gucci7.com

Image courtesy of Gucci7.com

With a little precision grooming and a versatile style you’re sure to get noticed by the street style paparazzi!

—Janine Silver

Fashion Reverie’s Last-Minute Father’s Day Gift Guide

Image courtesy of forbes.com

Image courtesy of forbes.com

Are you scratching your head because the man or men in your life have everything? With Father’s Day just around the corner, the ‘man who has everything’ conundrum is a common challenge for most consumers.

Put your fretting aside, Fashion Reverie has come with some unique last-minute gifts for the man who has everything. And the good news, these gifts won’t break your bank!! Men are easier to please then you think.

Thirty-five is not only the new 50 for women, the modern man also doesn’t look his actual age. The days of dads looking like Ozzie Nelson and Vincent Van Patten from “Eight Is Enough” is not the standard look of the modern father. Men are paying a lot more attention to their physicality and looks then they did twenty years ago.

Image courtesy of Chic Styles PR

Image courtesy of Chic Styles Exec PR

That said; who says dads don’t want nice skin too? Ecco Bella‘s Skin Care Line is perfect for sensitive skin, especially for dad’s who shave their face! It’s one of the only products on the market enriched with VitaminCells. It’s an organic skin care line that has anti-aging benefits!

Speaking of shaving, most dads go through the daily ritual of keeping their faces squeaky clean and smooth, especially if they happen to work in an office. Razor burn and dry skin is a big challenge for shavers every day. And who wants to kiss a face that is not smooth and scratchy.

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Image courtesy of Pacific Shaving Company

Pacific Shaving Company, a leading manufacturer of innovative shaving essentials that use safe, natural, and eco-friendly ingredients, offers a breakthrough product—the first line of Caffeinated Shaving Cream and Aftershave. Women have been using caffeinated skin products for sometime in everything from eye creams, cleansers and anti-aging product. Well, the guys have finally caught up with Pacific Shaving Company’s Caffeinated Shaving Cream and Aftershave.

“When topically applied, the benefits of caffeine can take effect quickly. With 50 milligrams of naturally-derived caffeine (an espresso contains approximately 60 milligrams), Pacific Shaving Company’s new products may not replace your morning coffee routine, but they will help get you going in the morning—while providing an exceptional shaving experience,” explains Stan Ades, founder of Pacific Shaving Company. The products retail for $7.99 each or $15.99 for the set and are available at nationwide retailers including Target and Rite Aid.

Image courtesy of xposure.net PR

Image courtesy of Lacoste

We know that men like their outerwear to look good, but they also like the under garments to have a certain about of style and panache as well. Look no further, Lacoste has a great underwear designs that are perfect for you guy for Father’s Day.

The well-known sportswear brand has a two-pack of briefs in bold green, red, and blue in solids or latticed that will look great on your guy. And an extra bonus, Lacoste is having a 50% off in-store and online sale. Hurry before supplies run out!!

Image courtesy of Chic Style Exec PR

Image courtesy of Chic Style Exec PR

Looking for the perfect accessory for dad to take along to the beach this summer? Look no further! The CoolBag LLC was founded in 2013 out of a need for a secure recreational bag, with the support from an array of professionals. Fabulous for those on the go, CoolBag is like no other with its heavy-duty locking system and sleek look. CoolBag allows the fun to happen so customers can relax and “Stay Cool in Life”™.

The patented CoolBag keeps valuables safe with its heavy-duty locking handle and combination zipper. The 100% cotton canvas with PVC backing allows users to lock up their valuables—even to lounge chairs to keep them secure if you decide to step away for a dip in the pool!

Image courtesy of Exposure.net PR

Image courtesy of Exposure.net PR

Though your guy probably has a great timepiece, he probably would love a great watch that matches his lifestyle, especially he is active and always on the go. Durability and boldness combined with style are the main components that he is looking for. If that is the case, G-Shock has a variety of watch styles for your guy!! And if you live in the New York metropolitan area, G-Shock has a store in Soho!!

For Father’s Day, Fashion Reverie has selected the G-Shock’s Metallic Dial Color Add Series, a three-piece analog/digital watch collection that offers a bold look in variations of black accented with silver, gold and rose gold. The super-tough G-SHOCK series comes with a large rotary crown switch for intuitive operation. All three timepieces are designed to create a stylish, resilient fashion accessory. The black GA400GB-1A has silver accents, the GA400GB-1A9 is accented in gold, and the GA400GB-1A4 features rose gold accents. The accents offer a splash of jewel tones to the case, band, and face, for a traditional design in a non-traditional watch.

—William S. Gooch

 

 

 

 

 

 

 

 

 

 

 

 

 

Menswear Spring 2017 Style Prediction: Prince for Spring 2017

 

Prince_Spring_2017_Menswear_predictionAs we look back at the fashion and music of Prince Rogers Nelson, like David Bowie who transitioned in late 2015, many fashion designers will draw inspiration or reference Prince in their spring 2017 collections. Prince’s fashion choices reflected his penchant toward silhouettes, fabrications and color spectrums that expanded the definitions of masculinity and femininity. At times his style bordered on the extravagant, even sometimes cartoonish. Still, it was all Prince Rogers Nelson in his undisputed glory, marching to the beat of his own fashion drum.

Fashion Reverie projected which fashion brands could successfully conjure up images of Prince in their spring 2017 collection while staying true to their brand DNA.

Image courtesy of Billy Farrell Agency/REX/Shutter.com

Image courtesy of Billy Farrell Agency/REX/Shutter.com

The obvious choice of designers/brands that will inject Prince’s fashion sensibility into their spring 2017 collection is Versace. It is well known that Donatella Versace was a very good friend to the “Purple One.” Versace was one of the few fashion shows that Prince ever attended. Prince was even friends to Gianni Versace before his untimely death.

Images of Versace Mens spring 2013, 2015 and 2016 courtesy of Yannis Vlamos/vogue.com

Images of Versace Mens spring 2013, 2015 and 2016 courtesy of Yannis Vlamos/vogue.com

Prince was also noted for wearing Versace prints and accessories. He attended the Versace H&M party in 2011 with Donatella and later in the evening performed “Purple Rain” for the attendees. That said; Fashion Reverie looking back at some of the brand’s menswear collections and observed that conjuring up images of Prince’s personal style would be an easy fit for Versace.

Images of Moschino Fall 2016 and Jeremy Scott spring 2017 courtesy of Marcus Tondo/Yannis Vlamos/vogue.com

Images of Moschino Fall 2016 and Jeremy Scott spring 2017 courtesy of Marcus Tondo/Yannis Vlamos/vogue.com

Though Jeremy Scott/Moschino’s menswear leans, at times, to the comical with a cartoon quality, it does fit in line with Prince’s fashion eclecticism. (The Flintstones and racecar driving seen through the lens of Louis XIV have inspired Scott/Moschino menswear in the past.) For Moschino fall 2016, Scott collaborated with British agritprop artists Gilbert & George to create an outré collection that saturated with color, just down Prince’s alley. For spring 2016 Scott’s eponymous brand was screwy homage to 60’s sci-fi movies. Again, wacky and wonderful; Prince would have been pleased!!

Images of Dolce & Gabbano spring 2016 courtesy of Marcus Tondo/vogue.com

Images of Dolce & Gabbano spring 2016 courtesy of Marcus Tondo/vogue.com

Dolce & Gabbana is another brand that would be a great fit for a Prince-inspired spring 2017 collection. From the early 2000s to just before his untimely death, Prince opted for a more tailored look, moving away from the gender bending, over-the-top looks of the 80s and 90s.

For spring 2016, Dolce & Gabbana injected a lot of floral prints into their men’s collection. And when you marry D&G’s version of floral prints—peacocks and dragons frolicking through a bamboo forest—with tailored suits, you have the re-invented modern Prince.

John Varvatos spring 2016 images courtesy of Ernest Green/fashionreverie.com

John Varvatos spring 2016 images courtesy of Ernest Green/fashionreverie.com

John Varvatos is the undisputed menswear designer of rock n’ roll fashion. That said; John Varvatos is a natural fit for a Prince-inspired spring 2017 collection.

Prince’s musical repertoire expanded pop, fusion jazz, gospel, R&B, punk, hip hop, and rock n’ roll genres. And Varvatos’ spring 2016 Edwardian aesthetic paired with an early 70s rock n’ roll sentimentality correspond to the current design aesthetic that Prince had evolved into.

Philipp Plein spring 2016 images courtesy of vogue.com

Philipp Plein spring 2016 images courtesy of vogue.com

Philipp Plein’s fall 2016 menswear collection referenced “Mad Max” and 80’s punk, something that Prince toyed with almost three decades ago. (Remember the “Dirty Mind” and “Controversy” tour.) Though this is classic Prince from the early 80s, Philipp Plein is right at the top of the list of menswear designers that could easily conjure up Prince for spring 2017.

—William S. Gooch

Men’s Accessory Pick: Parabellum’s Slim Briefcase

Image courtesy of esquiremagazine.com

Image courtesy of esquiremagazine.com

How many times have you heard brands and labels pronounce that their new product will revolutionize the industry? Sometimes it true, but often times it just brand marketing. Few brands live up to these overarching claims; however, Parabellum is one such brand whose pronouncements live up to all the brouhaha.

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Image courtesy of Alab Group

With their recently launched Slim Briefcase, Parabellum has really put their money and innovation to good use. Though this new product mimics the same aesthetic of the original large briefcase, the frame is smaller and features dedicated device pockets and ample storage with Parabellum’s signature handcrafted detailing. This unisex bag is ideal for all occasions, especially work and travel.

Available in Parabellum’s signature black and pumpkin color way as well as dark brown, burgundy, and emerald blue., the Slim Briefcase retails for  $688. And ladies this a great holiday gift for that special man in your life, hint hint!!

Image courtesy of Alab Grou

Image courtesy of Alab Group

Now, this new product from Parabellum might now revolutionize the accessories market, but Parabellum never claimed that it would. Still, Parabellum is on to something that so many brands seem to have forgotten. Innovation plus quality equals sell. That combination is a win-win!!

Image courtesy of cfda.org

Image courtesy of cfda.org

Parabellum is a leather goods company founded by Jason Jones and Mike Feldman in Los Angeles, and is known for the complicated details of its design and craftsmanship. Parabellum was named finalist for the CFDA Vogue Fashion Fund in 2013, and makes bags, belts and wallets for some of the most discerning men and women in the world. Parabellum juxtaposes deeply textured Bison leather with sophisticated ceramic hardware, and is proud to support a domestic micro-supply chain of idealists. For more information, go to parabellum.la.

—Staff

Menswear Editors’ Pick: Converse Deck Star Slip ’67 Missoni

Images of PMBNC

Images courtesy of PMBNC

The Missoni x Converse collaboration continues. Longtime collaborators Converse and Missioni have teamed up yet again for Deck Slip-on sneaks inspired by the romantic essence of an artist and his travels along the Trans-Siberian-Manchurian rail line. And as you sneaker aficionados will testify, it is a collaboration made in heaven.

The Missoni x Converse collaboration has produced such great product as the Missoni x Converse spring 2016 Chuck Taylor high tops with zigzag pattern, the fall 2015 Missoni x Converse Chuck Taylor high tops with mint green and black vertical stipes, and the fall 2015 Missioni x Converse deck sneakers inspired by the Southern European and North African coast line. And that is just to name the current collaborations for 2015.

This current Converse Deck Star silhouette is enhanced with a thick, chunky space-dyed elasticated cashmere upper that is ideal for the colder weather that comes with the winter months. Premium satin is applied to the back of the sneakers to deliver a more elevated look while the colors reflect the darker, earthy hues of the landscape—the mountains, rivers and forests—that the artist passes on his journey.

Images courtesy of PMBNC

Images courtesy of PMBNC

Converse First String is a limited-edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. The Converse Deck Star Slip ’67 Missoni sneakers are now available for a suggested retail price of $250 USD at Converse retail stores, select first string retailers and online at converse.com.

May the sneaker Gods be praised!!

—Staff

Men’s Fashion Alert: Stetson Celebrates 150 Years

Image courtesy of mediacn.com

Image courtesy of mediacn.com

How many brands can attest to being on the market for 150 years? Not many. And it is particularly a challenge to maintain market viability in an oversaturated market where everyone from celebrities, sports figures, and every new graduate of a fashion school can place a product on the market in a short period of time.

For over 150 years Stetson has been a mainstay brand on the American market. No other fashion brand conjures up images of the American Frontier West with style, panache, and market sustainability better than Stetson. Founded in 1865 by John B. Stetson when he headed west and created the “Boss of the Plains” hat, the brand has been associated with being the purveyor of Western-style hats.

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Stetson is now the largest hat maker in the world with its main factory located in Philadelphia and though Western-style hats were the products that gave the brand its market viability, Stetson has now expanded into fragrances, apparel, footwear, eyewear, belts, bourbon and a range of other products evoking the historic American West. And its fragrance ads and editorials have included Matthew McConaughey and Tom Brady.

“Stetson has been both the stuff of dreams and a household name for three centuries. We have achieved this by being a reflection of an evolving yet enduring vision of America. I feel we are caretakers of this legacy, happy to celebrate 150 years of history while working hard to maintain and broaden our identity and scope,” said Izumi Kajimoto, chief executive officer of Stetson.

Images courtesy of Agentry PR

Images courtesy of Agentry PR

During this 150-year anniversary, the 150-year product collection will run across Stetson’s various categories including hats, belt buckles, clothing, fragrance, and footwear. Under the hat category, the brand will revive archival hat styles as well as current styles, all of which will feature a commemorative pin on the band. Boots will be stamped on the sole with the 150-year insignia. New packaging will be rolled out for Stetson’s famous fragrance. A special edition coffee table book and select home goods will also be released.

Images courtesy of Agentry PR

Images courtesy of Agentry PR

Stetson’s digital push comes in the form of an interactive micro-site within the brand’s current website. The platform will allow users to experience both the rich history of Stetson as well as examine its current culture across the US. Users can view the timeline feature, which takes you from the brand’s humble Philadelphia beginnings through major moments of the 20th Century, and into today. Stetson commissioned tastemakers in 14 American cities, from Nashville to Portland to create their Stetson City Guides. The guides will take visitors into local favorites, from coffee shops to music venues, giving a taste of the modern Stetson lifestyle. The micro-site also offers videos, which show the American craftsmanship behind the brand’s most exciting offerings. Finally, the platform features a contest, giving users the chance to win a VIP concert experience.

—Staff

Father’s Day Find: The Collateral’s Chic and Sophisticated Cufflinks

 

Image courtesy of The Collaterals

Image courtesy of The Collaterals

Another pair of socks, a tie, dress shirts, oops, did I forget the last minute gift card? I guess you know where I am going. Father’s Day is less than a week away, and though being creative about getting Dad something special—particularly if the man seemingly has everything—is not your strong point, you have enough time to get that special guy something chic and sophisticated.

Fashion Reverie to the rescue, helping its readers identify those unique fashion items that will set them a part from the crowd of consumers who settle for banal, disposable fashion. With an oversaturated fashion market—even in menswear—most men are looking for that special fashion item that is attention grabbing.

Whether your special guy works in an office or is an outdoors type, a least a couple of times a year he has to look spiffy for a special occasion. Though he may contend that he is not style conscious, every man likes to look good and appreciates compliments on well thought out style choices.

Images courtesy of The Collaterals

Images courtesy of The Collaterals

Fashion is  about change, so for Father’s Day why not combine sophisticated elegance with an innovative, revolutionary concept. The Collaterals collection of cufflinks combines exquisite craftsmanship with a totally new way to fasten French cuffs.  Collateral’s patent pending Prometheus foldable automatic locking system fastens French cuffs in a true, slick fit around the wrist that is not possible with traditional cufflinks. They are adjustable if a little more room is preferable when wearing a watch.

“My Collaterals collection is designed for ambitious, tenacious, high-profile men who dress for success and are looking for a luxurious modern accessories effect which matches the high caliber of their high-ticket watch, suit or car. Each mechanical cufflink head has a unique smart internal plate that allows the locking action and is crafted from high-grade Japanese stainless steel.  The natural gem stones and materials used in the designs are embedded into the head with a technique which heats a natural material to its highest temperature tolerance forcing it to shrink in size so it can be inserted in the cavity. When rapidly cooled, the piece expands and perfectly fills the cufflink head almost as if it fused itself to the stainless steel frame. This eliminates the traditional gluing technique used for other cufflinks,” details Creative Director Carlos Castillo.

Image courtesy of The Collaterals

Image courtesy of The Collaterals

The Prometheus cufflinks collection offers several designs as well as the Futura and Raptor cufflinks collections. In addition, the Collaterals brand features luxury designs for Shirt Collar Links, Shirt Collar Stays and Suit Lapels. The Collaterals products exist to provide elegant, stylish touches to the business wardrobe of the modern man.

Remember, these cufflinks and collar stays are also heirloom accessories to be passed own from one generation to the next. The Raptor Blue cufflinks retail at $225 and Lapis Lazuli Prometheus retail at $280. The collection can be purchased in Bloomingdales in Hackensack, NJ, Orlando and Miami, Florida or online at thecollaterals.com.

—William S. Gooch

 

Men’s Style Alert: Converse’s Chuck Taylor All Star and Comme Des Garcons Link up Again

Images courtesy of PMKBNC

Images courtesy of PMKBNC

Fashion collaborations are very common in fashion. From Pharrell Williams’ collaboration with Opening Ceremony to Misha Nonoo and Aldo to Lily Pulitzer and Target to Alexander Wang and H&M, combining well-known designers with mega retail stores in some cases seems to produce big bucks for both parties involved. (Remember Missoni selling out overnight in H&M with most of the produce being resold on Ebay, Target’s collaboration with Lily Pulitzer followed suit.)

Well, this is the fourth time around for Converse’s Chuck Taylor All Star sneaker collaboration with Comme des Garcon’s creative director Rei Kawakubo. But, collaborations are nothing new to Converse. Missoni collaborated with Converse in 2014 as well as Maison Martin Margiela in the same year. And who can forget Converse’s Chuck Taylor collaboration with the mega heavy metal band Black Sabbath for spring 2014 with Black Sabbath logos and graphics to boot.

Images courtesy of PMKBNC

Images courtesy of PMKBNC

For spring 2015 Comme des Garcons and Converse chose to create an exclusive four pair collection of the premium All Star Chuck 70 sneakers in high top and ox silhouettes. Featuring heavy grade black and milk canvas uppers, a smaller toe box and higher midsole finished in solid white, reinforced contrast canvas heel strips, nickel hardware, thick cotton laces and a cushioned sockliner for added comfort. The design is accented with the signature red heart logo created by New York-based graphic artist, Filip Pagowski, peeking out from behind the midsoles.

This fourth collaboration is a limited edition series that goes on sale May 14 exclusively at Dover Street Market stores in both London and New York, COMME des GARÇONS New York and online atdoverstreetmarket.com. They will be released at other global retailer partners on Friday, May 15, 2015 and will retail for a SRP of $125 USD.

Images courtesy of PMKBNC

Images courtesy of PMKBNC

Now, don’t wait til the last minute to purchase these fashion-forward sneaks. Do we really want to crash the Internet again? I hope you fashionistas learned you lesson from the Lily Pulitzer/Target crash!!

—Staff

Menswear Exclusive Interview: Nicholas Elliott

Fall 2015 images courtesy of LER PR

Fall 2015 images courtesy of LER PR

How does a European designer, or any non-native designer get traction stateside when they are not a recognizable brand or household name? The US market is saturated with established and emerging designers that are all scrambling for that consumer who wants unique, chic clothes that reflects their personal style while not breaking the bank.

British menswear designer Nicholas Elliott is looking to make inroads into the most chaotic and challenging menswear market in the world. Though the US menswear market can seem like a little gated community—and it often is—there is always room for innovative design, brilliant construction, and a unique perspective on what male consumers want to wear. Nicholas Elliot and his brand N-p-Elliot just might fit the bill.

One component to success in menswear is being able to predict what the male consumer wants before the consumer even knows it. And Elliott has his pulse on the heartbeat of the new, emerging male shopper; a shopper who is willing to go beyond the tried-and-true and is open to non-gender specific clothes.

Is Elliott assured of the same stateside success he’s had across the “big pond”? Only time will tell. Fashion Reverie hopes the gamble pays off!!

Fashion Reverie: What inspired your fall 2015 collection?

Nicholas Elliott: Two cult classic films; one being “Gattaca,” and the other being the Bond film “Moonraker” inspired the collection. The collection is called “Dystopian Present” because both films deal with an impending dystopian regime. The color palette is very limited; the choice is very considered. The wools in the collection all come from a British company called Hemsworth that makes all the military uniforms for the British army. The quality is amazing and the fabric is very durable. There is also great history with the Hemsworth brand.

Fall 2015 images courtesy of LER PR

Fall 2015 images courtesy of LER PR

FR: A lot of designers for fall 2015 are using the dystopia concept in their collections. What motivated you to use this concept?

Nicholas Elliott: My mind is pretty dark anyway and when you see so much disorder in the world, you want to bring some order to it. With fashion you are in control of how people are dressing, even if it just within your brand. There is a kind of uniformity in how this collection is presented and put together. Also, it reflects societal views on fashion and how everyone currently wants to dress the same. Whether that aping comes from wanting to belong or fear of standing out. It is almost like the McCarthyism of late 1940s into the 1950s.

FR: There is an androgynous feel to your fall 2015 collection, why that direction?

Nicholas Elliott: I hate gender stereotyping; it is so boring. I have never felt constricted by the way I dress. I don’t believe this collection feminizes men or is very cliché. This collection does harken back to a 1970s aesthetic and point of view when men were more adventurous in their dress and attitude. Currently, a lot of menswear is very conservative.

This collection is more contained and restrained than my spring 2015. I took a lot of advice from buyers who said that you could be adventurous but not in all aspects of the collection. So, I took that into consideration, and my fall 2015 collection is adventurous but every aspect.

FR: There is a strong 70s reference in this collection, why that approach?

Nicholas Elliott: Well, both films that I used as inspiration have a 70s reference in their scope. “Gattaca” was made in 1997 but had a strong 70s vibe and “Moonraker” was made in 1979.

Fall 2015 images courtesy of LER PR

Fall 2015 images courtesy of LER PR

FR: Micromesh was a big trend for spring 2025, why are you carrying over this fabrication into your fall 2015 collection?

Nicholas Elliott: I use the micromesh in tee shirts because I believe this garment works well as a layering piece for fall/winter. I like the idea of everyone being very pragmatic and physically fit, even though the tees have been bound and lined in silk faille. I am attempting to take styles that you can keep using and developing throughout the year, not for just one particular season.  I also attempt to take patterns and silhouettes and carry them over from one season to the next, making them better the next season around.

FR: I have noticed that you also only use fabrics and materials that have some basis in eco-soundness and environmental utilitarianism.

Nicholas Elliott: That’s true. I try to use fabrics and materials that are by-products of things you would eat anyway, like lamb, goat, sheep, and beef, using the fur or skins of those animals. I don’t want to alienate any customers by randomly just using fur and skins for fashion sake alone.

FR: And your clothes are not necessarily gender specific.

Nicholas Elliott: Yeah, my clothes look good on everyone. Everyone looks good in a bomber jacket, relaxed-fit pants and an oversized tee or cap-sleeve tee, if you can appeal to a broader market, why not? And you will not lose anything by being gender neutral.

FR: Who is your customer?

Nicholas Elliot: I generally make clothes that I would wear, but I am already putting clothes on people I like. America is more of a niche market, but in Europe I am putting clothes on people in the music industry, fine art, and a lot of different careers. In the US, the markets are more segmented with fashionistas only wearing certain designers and musicians liking a whole different set, and business folks in a whole other category.

Ultimately, I see my clothes are really cool, stylish people. I want my clothes to be worn by a cool guy in his 50s, but also a cool guy in his 20s and 30s. I don’t want to ostracize any group. You know fashion for all!!

—William S. Gooch

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