James Dean and Marlon Brando really knew how to wear a motorcycle jacket. Think The Wild Ones, Rebel Without A Cause and Giant. In fact, these silver screen icons conjured images of rebellion and self-actualization, just as America was primed for the ultimate symbol of rebellion, rock n’ roll music.
For spring/summer 2013 Andrew Marc looked to the iconography of Americana in the 1940s, 50s and 60s as seen through the prism of the risk-taking, rebellious American male. Andrew Marc’s new Marc Moto collection embraces that aspect of the American man that will not be tamed, married with the in-your-face cool styling that has been Andrew Marc’s signature aesthetic for three decades.
This denim and leather‒based collection includes denim and non-denim bottoms, graphic tees, vintage knits and wovens, as well as an amped-up offering of outerwear and jacket styles. The classic rigid denims are handpicked from some of the finest fabrics available in Japan, Turkey, and China.
The Marc Moto guy loves jackets and this collection has a plethora of sleek, stylish jackets to choose from. From lightweight leather racer jackets to signature 3-2-1 stripe fare, Marc Moto has something that rebel spirit in every man. Now, if the 1940s, 50s, 60s rebel aesthetic goes a little too far back or is not a look that appeals to you, the Marc Moto collection has some 1970s‒inspired suede bombers that just might fit the bill.
Distribution will aim to marry that of the Andrew Marc outerwear collection targeting Saks, Nordstrom, and Bloomingdale’s with an emphasis on fine specialty stores.
—William S. Gooch