No longer brand that is solidly in the category of affordable wardrobe staples that can be mixed and matched with what is already in consumer’s wardrobe, for the past few seasons Uniqlo has put a strong emphasis on updated classics that employs new technology and has a fashion-forward sensibility. And this season, Uniqlo pushes it revamped aesthetic even further by expanding into territory, lifewear.
That’s right, you were correct the first time, lifewear. Understanding that the modern consumer has an extremely busy lifestyle, juggling several things at one day with very little downtime throughout their day, Uniqlo for fall 2017 in incorporating clothing that casual and employ effortless ease of movement combined with sharp silhouettes and a fashion sensibility.
You may ask how these two polar opposites compliment each other? In the Uniqlo world, they do. From the brand’s downtown aesthetic to urban casual to updated classics to its sportswear aesthetic, Uniqlo is poised to reinvent the fashion industry’s take on modern dressing.
Uniqlo’s downtown aesthetic is a mix of gritty sophistication with an updated monochrome palette of black, white and dark olive. These are pieces that break out of the niche and offer loose proportions with slim, sharp silhouettes. It’s a deeply considered, polished approach without being too stuffy. Here, size and scale is cropped or oversized—an unexpected sense of artistic playfulness. Utilizing advanced “3-D U Knit” technologies take on a sculptural quality that is comfortable. The assortment’s mix of synthetic and natural fabrics—faux leather and wool, nylon mixed with cottons and velvet—ormulate textures that feel classic, but look totally anew.
A more casual take on city-life dressing rooted in the benchmark of modern style: denim. Variations on classic denim jeans and relaxed denim button-down shirts are paired with other iconic wardrobe staples, including iconic khaki pants and cool hooded sweatshirts. Easy parka down jackets are meant to be slung over reimagined fleece zip-ups and buttery flannels. In keeping with the infectious energy of the city, this assortment includes recurring collaborations with Keith Haring and Mickey Mouse.
Uniqlo’s updated classis is a worldly blend of luxury and function. Think an earth-based palette of camels, whites and rich creams paired with high-end fabrics like faux sheepskin, corduroy, and a darker more-structured unwashed denim. Wardrobe classics with bold risks: elegant trenches, blended wool chester overcoats, and structured denim pants are given a fresh spin without losing their timeless appeal.
Uniqlo’s sportswear this season is a seamless blend of advanced technical capabilities and sleek sports styles. A mix-and-match multi-functional sense of dressing that is effortless and practical. Go on an evening run or to the office in the new ultra light-down seamless jacket paired with new warm easy skirts or block tech warm-lined pants.
For those consumers who have loved Ines de la Fressange’s collaboration with Uniqlo, Fressange is back with an expanded collaboration with the brand that includes menswear. “Fressange’s aesthetic downtown chic meets Parisian sophistication works well for the direction that Uniqlo is heading. Her fabric choices also work well for the brand, and now her branch off into creating menswear and other androgynous points of view fits into the model of Uniqlo’s take on life wear collections, explained Natalie Harewood, Market Manager, Uniqlo USA. “Uniqlo has a strong menswear base and for Ines a lot of her looks are quite androgynous in a positive way, so why not expand that into menswear.”
For more information, go to uniqlo.com.