Campaign Spotlight: Jockey Finds its Star in Michaela DePrince

Michaela_DePrince_Jockey_01

Misty Copeland is not the only ballerina of color who is making an impact on global audiences. Enter Michaela DePrince.

It is a rare that a ballet dancer achieves notoriety beyond the proscenium arch; however, both Misty Copeland with her 2015 “Under Armour” campaign, and now Michaela DePrince, with her recent campaign with Jockey, have done just that. And they are both ballerinas of color, another rarity!!

DePrince gained national attention with her appearance in the dance documentary “First Position.” “First Position” followed several top dancers competing at the Youth America Grand Prix ballet competition. DePrince storyline particulary stood out because of her circuitous and somewhat perilous path to ballet notoriety.

Michaela DePrince (born Mabinty Bangura) was orphaned in her war torn Sierra Leone, and one of the last adoptable prospects because of her skin condition, vitiligo. (Some people in West Africa believe vitiligo is as an indication of evil or demon possession.) Inspired by a discarded coloring book about ballerinas, Michaela DePrince dreamed one day she would become a ballet dancer without having ever seen a ballet or knowing what ballet was.

Later, DePrince was adopted by a compassionate American couple who enrolled her in dance classes.Her prodigious talent and drive was evident early on and DePrince studied on scholarship to the Rock School in Philadelphia and American Ballet Theatre’s Jacqueline Onassis School of Ballet. After graduation DePrince performed with the Dance Theatre of Harlem and is now a soloist with the Dutch National Ballet. Her best-selling book Taking Flight: From War Orphan to Star Ballerina has been optioned as film by MGM. Michaela in 2016 also starred in the “Hope” section of Beyonce’s “Lemonade” video.

The Jockey #ShowEm campaign introduces Michaela proudly wearing Jockey in a personal, intimate video and series of portraits illustrating what’s underneath it all, both literally and figuratively. #ShowEm honors everyday heroes who embody the spirit and values of Jockey and the characteristics that make them unique, like perseverance, courage, family and hope.

Images courtesy of Jockey

Images courtesy of Jockey

“Michaela’s story from survival to success made her an ideal hero for the #ShowEm campaign,” said Matthew Waller, senior manager of corporate communications and brand partnerships, Jockey. “We’re so proud to be able to amplify Michaela’s story and be a part of her life as she continues to realize her dream and inspire others by conveying the message of ‘hope’.”

“I was drawn to Jockey and its #ShowEm campaign because it is authentic and inspiring,” said Michaela DePrince. “The campaign gives me an opportunity to reach more people with my story and inspire others to feel confident and comfortable with who they are, inside and out, and provide hope.

Developed by marketing partner Pure Growth Consulting, the “Show ’Em What’s Underneath, Show ’Em Your Jockey” campaign will be supported by national print ads in PeopleWomen’s HealthAllureElleDance Magazine, among others. The campaign will be activated online with video, digital ads and social media.

The Jockey #ShowEm campaign launched on April 27.

—Staff

Bridal Beauty Extra: Pre-Wedding Pampering Sessions

Wedding planning can be stressful, the flowers, the favors, the alterations, the guest list, the registry, the seating chart … the list of things to do never seems to end.  Before the big day, take some time to unwind with your favorite gal pals, trust Fashion Reverie, you won’t be sorry.

So grab your bridesmaids and melt your stress away at some of New York City’s top spas!

Images courtesy of The Sisley

Images courtesy of The Sisley

An Indulgent Facial to Get You Photo Ready:

The Phyto-Aromatic Facial at The Sisley Spa has to be the most relaxing facial in all of New York City.  Sit back and enjoy as your skin is pampered and your complexion enhanced for all those wedding photos.

Breathe in to inhale the delicate aromatics and begin your journey.  As you exhale, the aesthetician expertly massages your facial muscles in sync with your breathing.  Even the process of simply cleaning your face and removing your makeup is carefully done to hit pressure points, taking into a world of relaxation.

The rich creams, that are thick and lightly perfumed and customized to each person’s skin type, are derived from natural ingredients like white Lily and grapefruit.  These rich creams leave your skin smooth, hydrated and tingling in a pleasant way like champagne bubbles dancing on your tongue.

Speaking of champagne, cap your experience off with a celebratory glass of bubbly in their relaxation room for the perfect spa day with your squad!

The Sisley Spa

The Carlyle, A Rosewood Hotel

35 East 76th Street, 3rd Floor

212.660.7560

Images courtesy of Aire Ancient Baths

Images courtesy of Aire Ancient Baths

Float Away from Stressful to Do-Lists

As a bride-to-be it seems your list of tasks gets longer every day.  Take some time to enjoy a day in AIRE Ancient Baths thermal pools.  Their candle lit room is filled with hot and cold pools, steam baths and jacuzzis to melt away tension.

A huge upgrade from a crowded public pool or all-day spa, this downtown Tribeca spa limits the amount of people for a truly indulgent experience.  A personal attendant will walk you through their beautifully designed space with high ceilings and aquamarine pools.

AIRE’s baths reach up to 102 degrees Fahrenheit and are perfect for soothing sore muscles.  Then cool down in one of their plunge pools for an icy boost to your system, before returning to the tempered waters or relaxing marble steam room.

The 90-minute thermal bath and aromatherapy session gives you full access to their hot and cold plunge pools and steam room.  They’re happy to explain the benefits of each pool, but you’re free to walk around, testing the waters as you please.

The benefits of alternating between hot and cold water have been widely reported on and are praised for helping increase everything from circulation to a general feeling of well-being.  However, AIRE offers a lot more than just different temperature soaks.  We loved the Flotarium, a warm salt flotation tank, which allows you to feel weightless and carefree while floating in this quiet space. Also, check out the propeller jet bath, which uses pulsating water to deliver a relaxing massage.

While the ambiance does feel romantic and there are plenty of little nooks and corners for couples to hang out (or make out in), the luxurious setting is also ideal for groups of girlfriends looking to unwind.  On your visit you’re bound to spot mothers and daughters relaxing side-by-side, bridal parties enjoying themselves in a quiet serene space, and yes the occasional overly affectionate couple.

AIRE Ancient Baths

88 Franklin Street

www.ancientbathsny.com

1 (646) 878-6174

Images courtesy of Trump Soho

Images courtesy of Trump Soho

Escape Your Soon-To-Be Mother-In-Law in a Turkish Hammam

(Or Bring Her Along, We’re Sure She’d Enjoy a Day at the Spa)

Regardless of your political feelings, a traditional cleansing ritual from Morocco at The Spa at Trump Soho is something both Democrats and Republicans alike can get excited about. This unique detoxifying experience uses black olive soap and rhassoul clay mud, along with a traditional kessa mitt to remove impurities and dead skin cells, leaving you with soft beautiful skin.

The spa itself is small like many Manhattan spas, but it is the epitome of relaxation with LED-chromo-therapy showers, heated toiled seats and a beautiful relaxation lounge filled with comfy day beds and bathed in natural light through sheer curtains.

You’ll start your treatment by being led into the spa’s hammam, where after you get comfortable on the heated stone table, hot water is rhythmically splashed across your body.  The heat along with the pressure and motion of the water combines for an unforgettable experience.  Soap and lotions are massaged onto your body and scalp for beautiful, smooth skin.

To conclude the service, you’re asked to sit up and take a deep breath.  As you exhale, you’re hit with cool water to help you acclimate.

Be warned the room isn’t quite like in regular massage, there is constantly running water and metal bowls clanking together.  However, the noise is a byproduct of the talented specialists use of the water to keep you in a constant state of bliss, so in our humble opinion, it’s something that can be overlooked.

The Spa

Trump Soho New York

246 Spring Street

(212) 842-5500

 

Images courtesy of The Haven

Images courtesy of The Haven

Spoil Yourself and Your Favorite Ladies Rotten

As if you needed another a reason to truly indulge, a spa day is the perfect alternative to a crazy booze-filled bachelorette.  For about the same price as an expensive night out, you can get messaged from head to toe—plus you don’t need to worry about being covered in spilt tequila shots while pushing off some over enthusiastic guy who’s not getting the hint.

The 6-hour package at Haven starts with an hour-long, relaxing massage.  Next, get ready for your honeymoon with an Island Wrapture body treatment.  This tropical treatment will hydrate, exfoliate and renew your skins’ moisture balance to leave you with a full body glow.  You’ll forget all about your wedding day woes as your whole body is treated from your toes to the top your head; yes, even you scalp is massaged with a warm coconut oil treatment.

Once your skin is feeling unbelievably soft you’re ready to work on your complexion.  An 80-minute facial will keep blackheads and blemishes at bay, so you’re all ready for your big day.

Take a quick break for lunch.  A selection of wraps, sandwiches and salads are offered to keep your energy up for a little more pampering.

After lunch, enjoy the last part of your treatment, an over-the-top manicure and pedicure by one of their expert manicurists.  After a full day of being rubbed down, a little polish doesn’t seem like something to get excited about; however, Haven’s Hand and Foot Renaissance packages truly bring the traditional mani/pedi to its knees.  All your extremities will be deliciously moisturized, scrubbed and soaked in an essential oil bath before being placed in heated mitts for the ultimate experience.  Lastly, a polish of your choosing is applied.

While time really does fly when you’re having fun—or rather getting pampered—the benefits of being spoiled rotten will last well after you’ve left the spa.

Haven

250 Mercer Street

info@havensoho.com

1 (212) 343-3515

*While all these spas are phenomenal, with any facial or body treatments, Fashion Reverie recommend doing it at least a full week before the big day in case of any redness or irritation that might initially occur.

—Janine Silver

 

Wednesday Sample Sales: Week of April 10, 2017

On the eve of New York International Bridal Week spring 2018, it would only be appropriate for Fashion Reverie to post a bridal sample sale. Fashion Reverie seeks to keep its loyal readers informed of great samples sales. Just remember, product disappears quickly, so it is important to get there early.

Also, some sample sales won’t let you try on garments, so know your size. Happy Shopping!!

Image courtesy of pinterest.com

Image courtesy of pinterest.com

BRAND: Forever More Spring Blowout Sample Sale

WHEN: 04/04–05/19, by appointment only.

WHY:  Spring is here, and that means Forever Amour Bridal is having its annual blow out sample sale. Brides will find designer dresses reduced to 70% off. All dresses start at $1200 or less.

 WHERE:   1089 2nd Avenue, 2nd Floor

Image courtesy of hanro.com

Image courtesy of hanro.com

 

BRAND: HANRO of Switzerland Sample Sale

WHEN:  04/18–04/19 Tues. (8am–6pm), Wed. (8pm–5pm)

WHY:  Up to 75% off retail on luxurious loungewear, sleepwear, and underpinnings

WHERE  358 5th Avenue, 6th Floor

 

Image courtesy of shoshanna.com

Image courtesy of shoshanna.com

 

BRAND:  Shoshanna Sample Sale

WHEN:  04/18–04/19; Tues.-Wed. (10am–7pm)

WHY: Up to 75% off dresses, swimwear & separates

WHERE 231 West 39th Street

 

Image courtesy of vogue.com

Image courtesy of vogue.com

BRAND: Marc Jacobs Sample Sale

WHEN:  04/18–04/23; Tues. (11a–8pm), Wed.–Fri. (9am–8pm), Sat. (10am–8pm), Sunday (10am–4pm)

WHY: Up to 90% off ready-to-wear and accessories

                                                         WHERE 150 Greene Street

 

Image courtesy of pinterest.com

Image courtesy of pinterest.com

BRAND: Kokun Cashmere Sample Sale

WHEN:  04/19–04/20 Tues. (11a–8pm), Wed.–Fri. (9am–8pm), Sat. (10am–8pm), Sunday (10am–4pm)

WHY: Up to 90% off ready-to-wear and accessories

 WHERE 150 Greene Street

—Staff

 

 

 

Editors’ Pick: Persaman New York’s Fall 2017 Handbags

Persaman_Handbags_Fall_2017Everyone is looking for balance in life. From the seeming balance between family life and career, to the balance and equality of the sexes to balance in finances and spirituality, balance is necessary to live the good life.

The balance between what we mere humans call good and evil is that explainable thing that balances out the cosmos. With all that said, balance can also be interpreted as the freedom to express all aspects of one’s personality. That balance can also be found in fashion, a balance that often bridges the gap between polar opposites. The worlds were sophistication meets whimsy, chicness is paired with a street style sensibility, and there is a marriage of traditional classics and modern charm.

Persaman New York Fall 2017 Men's Bags

Persaman New York Fall 2017 Men’s Bags

All these fashionable aspects are capsulized in Persaman New York new fall 2017 handbag collection. Staying true to Persaman’s strong design ethos, the fall 2017 collection exuberates class, style and a touch of playfulness. The collection, inspired by the modern-day bohemian, features the soft hues of the seasons—burgundy, squash yellow, and pumpkin orange—juxtaposed with intricate metal work used throughout each bag. Persaman New York found its muse for this collection through travel, entertainment and the arts; this inspiration lead the brand to enlist the work of local artisans to create the handmade details that the Persaman customer truly adores.

Twenty years after being founded in New York City, Persaman New York remains a lifestyle brand and a destination for consumers that want modern bohemian clothing, accessories, home and gifts that reflect their own lives, passions from their homes, arts, travel and entertainment. With a belief in sustainable products, Persaman New York personally supervises and hires local artisans who work together to handcraft a lot of the brand’s products.

Images courtesy of RedLight PR

Images courtesy of RedLight PR

For fall 2017, Persaman New York has found that delicate balance between craftsmanship, sophisticated whimsy, and market viability. And consumers all the better for it!!

—William S. Gooch

 

 

Wednesday Sample Sales: Week of April 2, 2017

Fashion Reverie seeks to keep its loyal readers informed of great samples sales. Just remember, product disappears quickly, so it is important to get there early. Also, some sample sales won’t let you try on garments, so know your size. Happy Shopping!!

Image courtesy of ontheco.com

Image courtesy of ontheco.com

BRAND: Mackage Sample Sale

WHEN: 04/05–04/08; Wed.–Fri. (10am–7pm), Saturday (11am–5pm)

WHY:  Up to 70% off women’s wear and menswear

WHERE: 260 West 39th Street, 8th Floor

 

Image courtesy of fashionisers.com

Image courtesy of fashionisers.com

BRAND: Rebecca Taylor Friends and Family Sample Sale

WHEN:  04/05–04/11; Mon.–Sat. (11am–7pm), Sunday (noon–6pm)

WHY Enjoy 25% off your purchase, in store and online. Use code APRIL17 at     checkout online.

WHERE  34 Gansevoort Street

 

Paul Mendoza image courtesy of thestylishcity.com

Paul Mendoza image courtesy of thestylishcity.com

 

BRAND:  Paul Mendoza Sample Sale

WHEN:  04/07–04/09; Friday (11am–6pm), Sat.–Sun. (11am–5pm)

WHY: Jewelry at a discount. If you can’t make it to the sale, email ana@paulamendoza.com or kelley@paulamendoza.com to get the sample sale list.

WHERE 195 Chrystie Street, Office 809B

 

Kokun image courtesy of bluefly.com

Kokun image courtesy of bluefly.com

BRAND: Kokun Cashmere Sample Sale

WHEN:  04/10–04/14; Mon.–Fri. (10:30am–5:30pm)

WHY: Men’s and women’s luxury cashmere, wool/cashmere, bamboo cashmere, silk/ cotton and cotton up to 75% off of retail price. Stock up on all your spring/summer needs from lightweight to chunky sweaters, coats, print and overdyed styles.

WHERE 237 West 37th Street, 3rd Floor, Suite 301

—Staff

Editors’ Pick: RAYMOND WEIL’s Etoile

Image courtesy of RAYMOND WEIL

Image courtesy of RAYMOND WEIL

The spring ballet season is upon us. When trees start to bud, morning birds began than mellifluous chirping and mild temperatures become the norm, you know that the world of tutus, pointe shoes and fantasy is just around the corner.

Just in time for the spring ballet season and in celebration of the world of fantasy, precision and brilliance, RAYMOND WEIL has collaborated with French shoemaker Repetto to create the elegant timepiece, Etoile. A symbol of strength, elegance and movement, the shine “Etoile” watch is a versatile performer. Featuring two interchangeable straps crafted in Repetto leather, this timepiece is able to reinvent itself as the hours go by, making it the perfect companion for the modern woman.

Images of Paris Opera Ballet etoiles clockwise: Sylvie Guillem, Amelie Dupont,

Images of Paris Opera Ballet etoiles clockwise: Sylvie Guillem, Amelie Dupont, Ghislaine Thesmar, Monique Loudieres, and Noella Pontois

Daintily framed by a 32mm round steel case, the galvanized silver dial is enhanced with a guilloche pattern suggesting the texture of tulle.Thanks to a unique patented system of removable lugs developed by RAYMOND WEIL, the shine “Etoile” watch changes straps and style with graceful ease. Alongside its classic metal bracelet, the timepiece may be paired with straps crafted from Repetto leather for a beautiful pas de deux. Two star shades—iconic blush pink, the emblematic color of ballet shoes, and crystal carbon black—express elegance, glamour, and lightness. This multifaceted timepiece is inspired by the world’s most gifted ballerinas, Paris’ famed Etoile dancers, and other stellar, feminine figures we encounter every day. (At the Paris Opera Ballet, etoile is the highest rank a ballet dancer can achieve. Several French ballerinas have had this unique title bestowed upon them; Rosella Hightower, Yvette Chauvire, Claude Bessy, Ghislaine Thesmar, Noella Pontois, Monique Loudieres, Sylvie Guillem, Elizabeth Platel, Isabelle Guerin, Amelie Dupont, and many others.)

Images courtesy of RAYMOND WEILL

Images courtesy of RAYMOND WEILL

“For 40 years, RAYMOND WEIL has been showcasing the wealth of Swiss watchmaking expertise. For 70 years, Repetto has been perpetuating this style, this French-style elegance and know-how that consolidate the stature of the country that saw the birth of classical ballet. Repetto and RAYMOND WEIL [epitomize] beautiful family stories; united by a quest for excellence and precision. Together, we accompany the women of the world as they give the performance of their lives,” enthuses Elie Bernheim, CEO RAYMOND WEIL.

—Staff

Wednesday Sample Sales: Week of March 27, 2017

Fashion Reverie seeks to keep its loyal readers informed of great samples sales. Just remember, product disappears quickly, so it is important to get there early. Also, some sample sales won’t let you try on garments, so know your size. Happy Shopping!!

Image courtesy of fashion360.com

Image courtesy of fashion360.com

BRAND: Elie Tahari Sample Sale

WHEN: 03/28–04/201 Tues.–Fri. (8:30am–7:30pm), Saturday (10am–6pm)

WHY:  Up to 70% off women’s wear, menswear and accessories

WHERE:   Elie Tahari Outlet, 501 Fifth Avenue, 2nd Floor

 

Image courtesy of highfashionliving.com

Image courtesy of highfashionliving.com

BRAND: Desigual Sample Sale

WHEN:  03/29–03/31 Tues.–Fri. (11am–7pm)

WHY:  Clothing and accessories for women, men and kids at a discount

WHERE  261 West 36th Street, 2nd Floor

 

Image courtesy of fashionisers.com

Image courtesy of fashionisers.com

BRAND:  Vivienne Westwood Sample Sale

WHEN:  03/30–04/02; Thurs.–Sun. (10am–6pm)

WHY: Featuring a new assortment of women’s and men’s apparel, handbags, and accessories

WHERE 20 West 36th Street, 6th Floor

 

Image courtesy of vogue.com

Image courtesy of vogue.com

BRAND: Paul Andrew Sample Sale

WHEN:  03/30–03/31; Thurs.–Fri. (12noon–7pm)

WHY: Women’s and men’s footwear at a discount. Limited sizes available

WHERE 41 West 58th Street, Suite 2A

—Staff

 

 

 

Wednesday Sample Sales: Week of March 20, 2017

Fashion Reverie seeks to keep its loyal readers informed of great samples sales. Just remember, product disappears quickly, so it is important to get there early. Also, some sample sales won’t let you try on garments, so know your size. Happy Shopping!!

Heike_Sample_Sale_01

Image courtesy of HEIKE

BRAND: HEIKE Sample Sale

WHEN:  03/20–03/24 Mon.–Fri. (Doors open at 9am)

WHY:  Coats starting at $190. SPECIAL OFFER: BUY ONE, GET 50% ON DRESSES AND 30% ON COATS.

WHERE  307 West 38th Street, Suite 811

 

Image courtesy of thestylishcity.com

Image courtesy of thestylishcity.com

BRAND: Balsa Pop and Sample Sale

WHEN: 03/22–03/25; Wed.–Fri/ (1am–7pm), Saturday (12noon–5pm)

WHY:  Ready-to-wear at a discount

WHERE:   307 West 36th Street, 14th floor

 

Image courtesy of wwd.com

Image courtesy of wwd.com

BRAND:  Creatures of Comfort Sample Sale

WHEN:  03/23–03/26; Thurs.–Sat. (11am–7pm), Sunday (12 noon–6pm)

WHY: Up to 90% off women’s clothing and accessories. Includes merchandise from Creatures of Comfort, Acne Studios, Bless, A Detacher, LD Tuttle, Y’s by Yohji Yamamoto, Baserange, and more.

WHERE 127 Grand Street

 

Image courtesy of highfashionmagazine.com

Image courtesy of highfashionmagazine.com

BRAND: Reformation Sample Sale

WHEN:  03/23–03/26; Thurs.–Sun. (10am–7pm)

WHY:  Some of our favorite styles will be up to 80% off

WHERE 39 Bond Street

—Staff

 

 

 

Wednesday Sample Sales: Week of March 13, 2017

Fashion Reverie seeks to keep its loyal readers informed of great samples sales. Just remember, product disappears quickly, so it is important to get there early. Also, some sample sales won’t let you try on garments, so know your size. Happy Shopping!!

Jill Sander Navy spring 2017 image courtesy of fashionisers.com

Jill Sander Navy spring 2017 image courtesy of fashionisers.com

BRAND: Jil Sander Navy Sample Sale

WHEN: 03/14–03/19; Tues.-Thurs. (10am–8pm), Fri.–Sat. (10am–7pm), Sun (10pm–5pm)

WHY:  Women’s clothing at a discount

WHERE:   150 Greene Street

 

Image courtesy of 1atelier.com

Image courtesy of 1atelier.com

BRAND:  1 Atelier Sample Sale

WHEN:  03/16–03/17; Thurs.–Fri. (1am–6pm)

WHY: Luxury handbags up to 60% off retail prices

WHERE 347 West 36th Street, 1502

 

Image courtesy of nawo.com

Image courtesy of nawo.com

BRAND: Reese + Riley Sample and Stock Sale

WHEN:  03/16–03/17; Thurs.–Fri. (10am–4pm)

WHY:  Up to 75% off women’s wear at the Reese + Riley Sample & Stock Sale

WHERE:  330 West 38th Street, Suite #608

—Staff

Tadashi Shoji’s Eau de Rose

Tadashi_Shoji_Eau-de_Rose_03Well, it’s about time. After more than 30 years in the fashion industry, iconic fashion designer Tadashi is launching his first fragrance.

Following in the footprints of most high-end designers/brand, Tadashi Shoji is entering the fragrance market after having dressed such well-known Oscar winners M’onique and Olivia Spencer, as well as Sheryl Lee Ralph, Kate Beckindale, Dita Von Teese, Kim Kardashian, Vanessa Williams, Ruby Rose, Keke Palmer, Julia Ormand, and many others.  And over the past decade the Tadashi Shoji brand has branched into the plus size/curvy, kids, bridal, and accessories markets, so it is only natural that the fragrance market would be Shoji’s next frontier.

“In the thirty plus years that I have been designing, I’ve learned that all women regardless of shape, size, and culture all want the same thing—to feel beautiful and confident in their own being,” explains Shoji. And women will feel equally beautiful in Tadashi Shoji’s debut fragrance, Eau de Rose.

Images courtesy of Manfolk PR

Images courtesy of Manfolk PR

Inspired by the women Shoji dresses and the gardens of Japan, Eau de Rose is feminine, sensual and fearless. The dominating note of rose leads the feminine composition while the deeper exotic essence of Oudh Oil creates an amorous finish. Fresh and complex, the surprising combinations are as multifaceted as the Tadashi Shoji woman.

The top notes of Eau de Rose are bergamot, lemon, mandarin, grapefruit, rhubarb, and blackcurrant. The body notes are rose, jasmine, osmanthus, lily of the valley, and cedarwood, while the dry down scents are musk, frankincense, labdanum, patchouli, rose absolute, and oudh.

The Eau de Rose collection retails at $27 to $135. Eau de Rose will launch exclusively at Lord & Taylor and on macys.com in April.

—Staff

Copyright © 2012-2014 | Fashion Reverie Publications, LLC - All Rights Reserved