Editors’ Essentials New York Fashion Week: The Shows Spring 2019

With New York Fashion Week: The Shows (NYFWS) spring 2019 season just a few days away, Fashion Reverie, as we customarily do, has assembled some great items that every editor and fashion industry professional needs to have during this hectic but fabulous fashion week. Remember, NYFWS is over an 8-day period and there are some must-haves to keep you looking bright-eyed and bushy tailed.

During NYFWS there will be lots of Instagram photos and pictures taken by the paparazzi, so great looking teeth are very important. Don’t start your day without the Knotty Pack.

Founded in 2014, Knotty Floss continues to be on the cutting edge of introducing new and innovative dental health products to the consumer health market.

The Knotty Pack contains three products, the Knotty Brush, Knotty Picks, and Knotty Floss. The Knotty Brush is a toothbrush made of sustainably harvest bamboo. The soft bristles and compact head are designed to prevent damaging the gums. The bristles are sustainably harvested bamboo with all natural–activated charcoal to help whiten teeth. Both the Knotty Picks and Knotty Floss are made from harvested bamboo and infused with grapefruit seed extract to deliver natural bacteria-fighting properties.

Now, your teeth and smile look great. Don’t forget about your skin. Why spend lots of money of beauty products that are way outside of your budget. FOREO can give you the same results, at a price you can afford.

Launched in 2013 in Sweden, FOREO has a wealth of products that are perfect for your daily needs. Fashion Reverie has chosen two that are perfect for fashion industry professionals during NYFWS. The LUNA play is fun, affordable, and the perfect introduction to the amazing skincare benefits that come from T-Sonic™ cleansing, LUNA play proves that great things come in cute packages! It uses a compact design and 2-zone brush to gently and thoroughly offer your skin a sonic cleanse to leave you glowing and gorgeous, with just 1 minute twice a day!

FOREO’s has cleansers that are designed to perfectly complement LUNA™ devices, the DAY and NIGHT CLEANSERS are customized to match the skin’s specific daytime and nighttime needs. With surprising transformative textures and unique formulas, they bring a uniquely sensorial experience for all skin types.

OK, you are hustling from fashion show to fashion show, and sometimes you are fumbling for your bus pass or metro card or your cell phone to pull up your show confirmations. Wouldn’t be great to have your hands free to handle all these responsibilities. The Brenna B bag to the rescue!!

The Brenna B bag is the perfect hands-free bag for that busy fashion industry professionals who needs to get to important items in their bag and needs their hands free to perform a lot of tasks during NYFWS. The Brenna B bag is a great fashionable leather bag—it comes to two fashion colors for day and night, shiny black and silver—to comes with a cuff connector, leaves hands free to multi-task. It also gives easy access for essentials, cell phones, and offers security for keys.

The days of only having to charge your Smart phone are in the past. During NYFWS the busy, working industry professionals need to charge their phones, tablets and maybe even laptops, all at one time. And you can do it!!

With the RAVPower 6-Port USB Charging station you get six fast 2.4A charging ports simultaneously charging six phones, tablets, or a combination of both (does not support Qualcomm Quick Charge). With a combined 12A output to charge devices at full speed, you cannot go wrong. And it retails for only $24!!


Editors’ Pick: Wild Spirit Fragrances

Though it is still warm outside, it is time to start thinking about fall fragrances. As we adjust our wardrobe to cooling temperatures, remember it is just as important to adjust our fragrances.

Wild Spirit is a fragrance brand with real ingredients at real prices that celebrate individuality. What we put our bodies is as what we put in them—that’s why Wild Spirit products are vegan, contain natural essential oils and are free from parabens, sulphates, and dyes. Wild Spirit is cruelty free and formulate in the US.

Inspired by sister brand, Raw Spirit, and created by New York City–based fragrance expert and fragrance designer Joyce Lanigan and iconic fashion designer Russell James, Wild Spirit consists of four scents, “Chill,” “First Snow,” “Spring Jasmine,” and “Driftwood.” Each scent represents distinct personalities with the scent seasonal names have a connotation that matches the scent. “Chill” implies relaxed and cool; “Spring Jasmine” references perkiness and energy; “First Snow” relates to being cool and collected, while “Driftwood” implies independence and individuality.

On each bottle is the image of unique female influencers of different ethnicities photographed by Russell James with natural backdrops that shine a light on the different personalities. The influencers are IMG Models Laura James, Eva Adams, Ashley Moore, and Victoria Germyn.

“As a fragrance designer and a consumer, I realized that there was a white space for affordable luxury fragrances. We want to encourage the wearer to experiment with scent and to embrace their own unique self—allow their wild spirit to shine through,” explained Joyce Lanigan. “ We aim to be straightforward, authentic and relatable and a little cheeky. We don’t talk to our girl, but instead we are in an ongoing conversation with her. We want to engage, interact and advise by creating a trusted bond and relationship, instead of coming off preachy or pushy,” continued Lanigan.

   Images courtesy of Chic PR

Scent details include “Spring Jasmine” inspired by a petally, white floral highlighted by a dominant, creamy jasmine signature and enhanced with specialty tea notes, “Driftwood” inspired by fallen trees, sundrenched and salted on a white sound beach; “Chill” inspired by the warm, creamy wood that are contrasted with fresh, airy scents, and lastly, “First Snow” inspired by a unique contrast of crisp aromatic notes and black pepper combined with a rich smoldering woody effect, highlighted with signature Bushman Candle.Wild Spirit retails for $14.95 and is available online at wildspiritfragrances.com and a Walmart stores.



Editors’ Pick: VFILES’ Recent Runway Winners

Everyone needs a hand up, especially emerging fashion designers. For close to a decade, VFILES has provided a platform for integrated discovery, collaboration, and exposure. These collaborations can be found in fashion, music and video content. VFILES platforms celebrate what is now and next, with a heavy emphasis on the next.

VFILES gives a helping hand to emerging fashion designers not only in its collaborative efforts, but also by presenting these designers to a larger audience, as well as giving consumers an opportunity to shop VFILES emerging designers. Additionally, VFILES runway show during New York Fashion Week: The Shows is one of the most sought-after tickets of the fashion week season.

For the spring 2019 season, VFILES has chosen four designers that will present during New York Fashion Week: The Shows. Shuting Qiu, Elena Velez, WINDOWSEN, and MARRKNULL will present their spring 2019 collections during the VFILES runway show on September 5 at Brooklyn’s Barclays Center.

WINDOWSEN is a unisex Antwerp-based brand founded by Sensen Lii after his graduation from the Royal Academy of Fine Arts, Antwerp. The brand is inspired by futuristic references and the artistry of drag performance, and aims to push the boundaries between sportswear and couture.

Elena Velez is a recent graduate of Parsons The New School for Design. Her namesake women’s wear brand seeks to challenge current conventions of excess, fast fashion, and ecological disregard, while stressing quality of design and functional longevity.

MARRKNULL is a Beijing-based women’s wear brand founded by Wei Wang and Tim Shi in 2016. Inspired by many different aspects of Chinese environments, the brand aims to reinterpret traditional Chinese dress with new and unique techniques in fabric manipulation and silhouette.

                             Images courtesy of VFILES

Shuting Qiu’s eponymous women’s wear brand was established in 2017 after her graduation from the Royal Academy of Fine Arts, Antwerp. The brand explores the concepts of femininity, power and self-expression through whimsical asymmetric silhouettes and strong color contrasts.—William S. Gooch

Fashion Reverie’s Back-to-School Roundup

            Image courtesy of tobiah.win

It’s that time of the year again; that time of the year when college students pack their trunks and luggage and head back to their educational institution of choice. And though the retail market is in the potty and wages have stagnated, students still need some great fashion choices. Even if you didn’t make a whole lot of green backs on your summer job, you can still look fashionable and chic with the choices Fashion Reverie has assembled for your back-to-school needs. And some of our choices are even eco-friendly.

         Image courtesy of Chic Execs

Don’t start the school year without your very own Doc Artisan phone and tablet docking station! Let your phone or tablet charge and be ready to wake up with it’s loud alarm on your very own artisan docking station made from one of natures greatest beauties—wood from gorgeous trees! And don’t forget to transfer your phone to the trendy and convenient phone cases! Save room in your backpack for books by using the Doc Artisan phone cases that also double as a wallet! 

        Image courtesy of Chic Execs

Perfect for back-to-school time and for any skin type, the combination of Zakia’s Morocco’s Perfect Skincare Kit products makes for an amazing remedy for your whole body. If you want beautiful, clear and silky smooth skin you need not look any further! With a simple combination of Macerated olives and olive oil, aqua and potassium hydroxide, the Original Moroccan “Beldi” Black Soap gives the skin a nourishing cleanse. The Loofah Scrubbing Ball assists in relaxation and blood flow. Exfoliating a couple times a week with the Kessa Exfoliating Glove will help to keep the skin healthy and give it a fresh glow. Finish by putting Argan Oil on your face to hydrate and keep skin looking young and vibrant. 

         Images courtesy of Chic Execs

This season it is all about reinvented 80s street style. And nothing says 80s street style better than joggers. Grab the campus attention you deserve and be on trend in sequined joggers or these color-blocked black and white joggers from Rebel Pink.Founder and creative director Adrienne Steele balances power and grittiness with prettiness and glamour in this 80s urban-inspired, street style collection. This sportswear collection contains, athletic tanks, joggers, jerseys, varsity jackets, sweatshirts, tees, hats, and leggings.

                Images courtesy of Chic PR

Ok, you have the trendy clothes, now you need some great shoes to accentuate your great style. No other brand screams, ‘Style Maven’ more than Rocket Dog. This LA-based footwear brand launched in 1997 and in its two-decade history has become one of the leading women’s footwear brands with its signature platform sole aesthetic.Rocket Dog is for the stylish woman who is independent and has effortless style. And Rocket Dog’s collaboration with Hollywood stylist Chloe Bartoli has created a punk, street-style influenced collection for today’s cool girls. This collection, RD x CALI GIRLS, is the perfect back-to-school shoe collection that demonstrates your great style with just the right amount of millennial edge.

Image courtesy of Social Done Right PR

As temperatures begin to cool down, keeping your lips moisturized is essential. Uncle Pappy’s Lappy Lips brand to the rescue for all your lip care needs. A part of the Just Bee family of lip balms, Uncle Pappy’s Lappy Lips’ natural beeswax-based lip balms provides families with a healthy alternative to traditional petroleum-based lip care. Just Bee products are crafted in the USA in small batches with all-natural flavors. Made without any harmful synthetic fragrances, preservatives, artificial dyes, parabens, phthalates or SLS, Just Bee balms are safe for all ages.Just in time for back-to-school, Lappy Lips comes in a 6 pack of different flavors— Whiz Pop Fizz, Sweet Cheeks Cherry, Pappy’s Happy Bubble Yum, Orange You Glad It’s Not Banana, Wiggly Giggle Grape, and Strawberry Sunshine. Additionally, Lappy Lips can be kept in your backpack, locker, purse, in the car, or in every pocket. And that is ideal for busy college students!!

—William S. Gooch




Editors’ Pick: Monday Swimwear

Natasha Oakley and Devin Brugan, co-founders of Monday Swimwear made their Miami Swim Week 2018 debut this season. A brand that is recognized for their strong social media presence presented a range of essential swimwear that provides the comfort and confidence that many female consumers would want and need.

With a timeless palette of neutral colors black and ivory, the brand also incorporated a color palette that included sky blue, coral red, espresso, mustard yellow, with an additional little flavor with the leopard print. Classic bandeau tops and bra tops which come with adjustable straps created both a sexy, innovative and utilitarian option.

                                         Images courtesy of Getty Images

Monday Swimwear’s debut collection also included one-piece styles of high-leg bikini suits and low back cuts, as well as strapless necklines with removable arm ties for added versatility. As strong advocates of body positivity, Monday Swimwear also presented their V-Range suits that provide swimwear that’s complimentary of a variety of body type, ranging in size from 0 to 16.  The beach collection showed a beach options ranging from tie-tops, wide legged pants, tunics to sarongs and flowing cover-ups.A diverse collection of Monday Swimwear options is currently available online at www.MondaySwimWear.com.

—Kim Dillinger

New York Fashion Week: Men’s Spring 2019 Editors’ Essentials

                                             Image courtesy of Getty Images

New York Fashion Week: Men’s (NYFWM) spring 2019 season is just around the corner, and that means fashion editors and industry professionals will be scurrying from menswear show to menswear presentation over a three-day period. It might just be a three-day fete, but that doesn’t mean industry professionals should look less than their Fashion Week best. Fashion Reverie has assembled some key essentials that every industry professional can use through a hectic fashion week.

                    Image courtesy of pinterest.com

Paul Mitchell Construction Paste

It might be close to a hundred degrees outside, but that doesn’t mean humidity should get the best of your hair. Paul Mitchell Construction Paste will help you keep those tasseled locks in place while you are running to shows in the middle of this New York summer heat. Don’t let your hairdo be a dippity don’t.

       Image courtesy of DNA Publicity

Snow Fox Arctic Breeze Detox Mask

Don’t allow stress, sweat, and bad eating ruin your pores. The new Snow Fox Skincare collection is a 3-step regimen that will leave your skin looking and feeling flawless. Soul Artist Management and IMG models shouldn’t be the only pretty boys strolling the streets during NYFWM.

                    Image courtesy of gucci.com

Gucci Bee Star Leather Tote

Gucci is still one of the “It” popular brands, and this bee star leather tote is a tribute to the company’s historic symbol dating back to the1980s. While we have all seen the Gucci sneakers and the fur trim loafers, be the one to stand out with this statement piece that most fashionista haven’t got their hands on yet.

                      Image courtesy of youtube.com

Lepow Portable Charger

We have all been there. It’s the end of the day, probably our last fashion show, and our phone is on 1 percent or one bar of life left. Stay charged up, literally, with the Lepow Portable Charger. The Lepow Portable Charger is both a sleek design, and a quick charge for your phone or tablet. Stay connected just by plugging in.

       Image courtesy of runliftmove.com

Power Crunch Protein Energy Bar

Speaking of staying charged, if you have a packed schedule, as is the case for most industry professional, chances are you barely have very little time to fuel your body. Before you pass out at your 3 o’clock fashion show, grab a power crunch energy protein bar to keep that blood sugar up.

Image courtesy of labseries.com

Lab Series Max LS Power V Instant Eye Lift

Age is nothing but a number, especially with all current beauty products on the market. Say bye bye to bags under your eyes with Lab Series Max LS Power V Instant Eye Lift. Even if you are running on very little sleep due to fashion slow overload and writing fashion show reviews, your eyes don’t have to reflect your fatigue. You can still look bright eyed and bushy tailed. 

          Image courtesy of tadelpot.com

Good Day Dark Chocolate Energy Supplement

Don’t let your energy supplements stop with the protein bars alone. Good Day Dark Chocolate is the ultimate sweet snack at a moments notice to keep you going. Good Day will keep you energized throughout the day, even giving you that energy boost through NYFWM after parties.

—Kristopher Fraser

Fashion Reverie’s Summer 2018 Frock Roundup

Boy, is it hot outside!! If you live on the East Coast, you are experiencing scorching temperatures. You are probably wondering how you are going to look cool and collected in all this heat especially at outside barbeques and cookouts. And with Independence Day just around the corner and Memorial Day not being too far behind what to wear in hot temperatures is a dilemma.

True to form, Fashion Reverie has you covered. We have assembled some great summer frocks and looks that not only will show off your great style but will also keep you cool and calm.

                                                    Images courtesy of JS Group

Just like the brand’s moniker this hot and humid season, THEIA will make you look like the goddess of light in its sleek and sophisticated summer frocks. THEIA is always all about color and for summer 2018, THEIA explores all the colors and tones in light’s color spectrum. Let your inner goddess shine through in THEIA’s bold and beautiful summer 2018 frocks.

                                               Images courtesy of shopify.com

Do you linen tie skirt and embroidered crop tops? If you do, then Miguelina’s spring 2018 collection is for you. For almost two decades Miguelina has been one of the go-to brands for casual, easy, stylish resort wear. Miguelina fuses fashion and functionality with its signature lace dresses, kaftans, and jumpsuits. For spring 2018 if you are looking for free-spirited, exotic, jetsetter additions to your wardrobe, Miguelina should be your choice.

                                            Images courtesy of pinterest.com

Consistently a Fashion Reverie favorite, Sachin & Babi always has a fashion-forward sensibility that is ideal for that fashionista that wants style and charm even if there is a heat wave going on. Husband and wife design team Sachin & Babi Ahluwalia continues their penchant for feminine statement for women at every jointure of the day. And for summer 2018 Sachin & Babi combines their modern sensibilities with their unique craftsmanship in a collection that meets every woman’s needs.

                                                Images courtesy of vogue.com

Though Ulla Johnson is not a household name, the brand should be. Synonymous with custom prints, intricate embroideries, and fine tailoring, for spring 2018 the brand looked to floral concoctions found in a secret garden hideaway. If you looking for that diaphanous, whimsical floral flock that will make heads turn, Ulla Johnson has the garment for you.—William S. Gooch

Editors’ Pick: Chu Chu Loo

Where do designers find sources of inspiration? And can that source inspiration create the signature look of a fashion brand. John Varvatos is consistently inspired by rock n’ roll and that reference point has been a continued design aesthetic for the brand. Donna Karan created a fashion brand that was based on her own personal style, a style that has continued to evolve, but a design point of view that was appealing to the urban, modern working woman. And Ralph Lauren’s design aesthetic has evolved from his love of American Southwest iconography.

Naming a fashion brand after a favorite pet is an unexpected direction for an emerging brand; however, we live in an era where rules are being broken every day and the celebration of individuality is the order of the day. That said; when Marylynda MacDonald decided to name her fashion brand after her beloved muse, her cat Chu Chu Loo, there was less shock and awe.

Launched this spring/summer, Chu Chu Loo is borne out of artistic expression and an ethos of individualism. Using the finest quality fabrics, the Chu Chu Loo collection enhances a woman’s natural elegance, bringing to life the artist within.

With a 18-year background in visual arts and design, Marylynda MacDonald developed Chu Chu Loo out of a need to provide women with bold colorful pieces that accentuated natural beauty. And with a very short time in the market, Marylynda MacDonald has already placed her garments on such celebrities and Karreuche, Terri Hatcher, and Daniele Staub.

Marylynda MacDonald’s background as an artist is infused into her spring/summer 2018 pre-collection, evidenced in the signature Perez Print of splattered paint pants (inspired by real estate mogul Jorge Perez who commissioned the designer’s first commercial project. Also, prominently featured in this inaugural collection are images of MacDonald’s beloved pet, Chu Chu Loo.

                                    Images courtesy of Seventh House PR

Chu Chu Loo is now available online and will soon be available in the Chu Chu Loo standalone store in Naples, Florida. For more information, go to chuchuloo.com.—William S. Gooch

Editors’ Pick: Great Fashion Reads for the Summer

It’s finally summer and after a painfully harsh winter in New York, everyone is eager to head to the beach or a pool to soak up some rays! There’s no better way to relax when sunbathing that curling up with a good book. So, pack up some sunscreen and a couple bottles of water, Fashion Reverie has some literary suggestions that will delight any bookworm.

Thing of Beauty: The Tragedy of Supermodel Gia by Stephen Fried  Paperback $9.99

In 1978 Gia Carangi arrived in New York having been signed by Wilhelmina Models. She quickly skyrocketed to the top of fashion world. Considered by many to be the first supermodel, Gia set the stage for the model as superstar. Tragically, just 8 years later at the young age of 26, Gia Carangi would succumb to an AIDS–related infection, having acquired the virus while addicted to heroin. Drawing on hundreds of interviews with Gia’s family, lovers, friends, and colleagues, Thing of Beauty creates a poignant portrait of an unforgettable character—and a powerful narrative about beauty and sexuality, fame and objectification, mothers and daughters, love and death.

Grace: A memoir by Grace Coddington Kindle $5.99 Hardcover $16.58

The 2009 acclaimed documentary The September Issue was intended as a way to rehabilitate Anna Wintour’s reputation after the release of the book and film The Devil Wears Prada. Instead, “The September Issue” generated interest in Vogue creative director Grace Coddington whose passion for art had her stealing every scene. Delightfully underscored by Coddington’s own pen-and-ink illustrations, Grace: A Memoir will introduce readers to the colorful designers, hairstylists, makeup artists, photographers, models, and celebrities with whom Grace has created her signature images.

Alexander McQueen: Blood Underneath the Skin by Andrew Wilson Kindle $13.99 Paperback $11.00

Born to a taxi driver in east London, Alexander McQueen rose to extraordinary heights in the fashion world, creating a multi-million dollar luxury brand beloved by celebrities like Lady Gaga and Naomi Campbell. But behind the confident facade and bad-boy image, lay a sensitive soul who struggled to survive in the ruthless world of fashion. As the pressures of work intensified, McQueen became increasingly dependent on the drugs that contributed to his tragic end.

Manolo Blahnik and the Tale of the Elves and the Shoemaker: A Fashion Fairy Tale Memoir by Camilla Morton Hardcover $14.89

The legendary shoemaker Manolo Blahnik reimagines the fairy tale weaving his own personal details into the classic story. This creates a fun account of Blahnik rise to glory with words by best selling author Camilla Morton and featuring pen and ink illustrations by Blahnik himself.

    All images courtesy of amazon.com

Shocking Life by Elsa Schiaparelli Kindle $13.99 Hardcover $26.90

Elsa Schiaparelli is the stuff of legend. Schiaparelli collaborated with artists including Jean Cocteau, Alberto Giacometti, and Salvador Dalí to create extraordinary garments such as the Dalí Lobster Dress.  Her clients included everyone from Katherine Hepburn to Marlene Dietrich. Her designs appeared in more than 30 films. This fascinating memoir chronicles her life and work as the groundbreaking dressmaker in the 20’s, 30’s, and 40’s.

—Cameron Rose Grey

Editors’ Pick: OKV Bags

Does the fashion market need another handbag line? Well, that depends on who you talk to. Though the women’s handbag market is flooded with a plethora of handbags, from Kate Spade, Coach, Michael Kors to Bottega Veneta, Gucci, and Chanel—all well known handbag lines—the men’s bag accessory market has room for niche brands that can target specific consumers.

Wayne Mayers of OKV handbags is attempting to fill that niche. “The men’s handbags market still lags way behind women’s handbags. I recognized that I could fill a niche in the men’s handbag market. I think a handbag itself is so iconic and can denote luxury. If you look at old movies, having a great bag is a status symbol,” explains OKV creator Wayne Mayers.Self-taught and passionate about fashion, Wayne Mayers, through trial and error came to understand that men’s handbags was to be his creative d’oeuvre and tour de force. “When I first had the idea to pursue a career in fashion, I started sketching sweaters and jeans. I noticed from the sketches that every element I sketched had an element of leather in it. I began to understand that I loved and was more engaged in leather than having a garment line. I had to decide which direction I was going in. And ultimately I settled on handbags,” details Mayer.

Designed in Toronto, Canada and produced in the Tuscany region of Italy, OKV’s collection of men’s leather bags and accessories are handmade using the artisan tradition of natural tanning, reducing the carbon footprint of the textile industry, while joining quality craftsmanship and tradition to create a unique product. Mayer contends, “a quality leather bag is an iconic and staple piece in any wardrobe and I want to introduce the world to a quality crafted product, without the environmental stress of traditional leather production.” 

Still, finding market traction is an arduous task in a market where name recognition is so important and many burgeoning brands fall by the wayside due to manufacturing costs and market contraction. Mayer is not daunted by the statistics and is primed to bring an ethically friendly, worker-friendly product to male consumers. “My plan is to demonstrate that we go straight to the source and we are extremely ethical, making sure our workers make a living wage. The quality of our bags is top of the line. Unlike women, who usually have several handbags, male consumers may have one or two great bags, so quality is very important.”

For its debut collection, Mayer is producing six bag styles. This six-piece collection has something for almost every guy, ranging from a duffle bag, and a weekender to a backpacker and a workbag. “Our style of bags are the most used styles by male consumers,” admits Mayer. “Our demographic travels often, so our weekender and duffel bag is great for travel. Our customer is usually a city dweller, so we have a workbag or a business bag for that guy. We have a marsupial that is OKV’s version of a fanny pack. And coincidentally, fanny packs—which reference the 1980s—are on trend right now. Our marsupial, or fanny pack, is so unique because rarely do you see a leather-structured fanny pack on the market.”

                 All images courtesy of OKV

All OKV products are tanned using fruit pods, leaves and tree bark to create a luxury line of leather goods designed to be durable and age with perfection.  Inspired by street style and vintage luxury craftsmanship, OKV’s designs incorporate chic and classic elements while paying close attention to detail to create a cohesive collection of top-quality men’s bags and accessories. “Primo Edition” styles include: hold all ($1350 USD), tote bag ($800 USD), rucksack ($1050 USD), belted satchel ($550 USD), wallet ($250 USD) and cardholder ($160 USD).—William S. Gooch

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