Editors’ Pick: VEGGANI: Fashionable Handbags with a Purpose

Collages1167In a market that is oversaturated with products that purport to be innovative and eco-friendly, it is so important for brands to be authentic and true to their product DNA. Due to the wealth of information readily available to consumers, it is so easy to get access to accurate information about brands and expose their true value through social media.

VEGGANI is a brand that, though in existence for a short time, is proving that their products are everything they purport to be. As a vegan handbag line, VEGGANI believes that consumers can possess fashion-forward handbags that protect animals and the planet.

Veggani Hi Res SS17Founder and Designer Laura de Waal’s goal in starting VEGGANI was to create stylish, functional, quality handbags that do not compromise VEGGANI’s ethics but promote them. All of VEGGANI’s handbags reflect a commitment to being socially responsible, environmentally conscious and animal friendly. One of the key elements of VEGGANI’s mission is not only helping impoverished communities, but to bring awareness to them. VEGGANI use high quality materials that are often recycled and/or repurposed. When possible, we work with and support smaller factories and artisan workshops. These efforts are never easy and require much more attention, research and heart than creating a product without a conscious.

OK, they use vegan material and faux fur in their handbags, not original concept. The linings are made from recycled fabric. Also been done before. Lastly, some of the metal hardware on VEGGANI handbags are created by artisans in a remote village in the Xieng Khouang Province in Northern Laos. Still, other philanthropic accessory brands have reached back to assist third world villages and communities.

That said; what sets VEGGANI apart from other brands that profess similar goals? Their design aesthetic and high-quality product is VEGGANI’s raison d’etre and reason consumers should take notice of the brand. Case in point is VEGGANI’s fashion forward and innovative cork-fabrication handbags. That’s right hand bags made out of cork!!

Images courtesy of VEGGANI

Images courtesy of VEGGANI

VEGGANI’s cork handbag comes in a pale tan cork or cork combined with a vegan leather in a range of colors. The cork bag is great as a casual bag, or a night out on the town bag or even for the fashionista who wants a bag that causes conversation. And the durability and quality of the cork bag goes without question.

Other great styles in the collection include vegan crocodile clutches, faux fur purses and shoulder bags, and vegan backpacks and travel bags. For more information, go to veggani.com.

—Staff

 

Fashion Reverie’s NYFW Fall 2017 Editors’ Essentials

 

Image courtesy of popsugar.com

Image courtesy of popsugar.com

Every fashion season Fashion Reverie prepares a list of essential items that every editor, stylist and/or industry professional just cannot do with out. With Lincoln Center and Bryant Park being a not too long ago memory, the stability of having a lot of fashion shows in mostly one place is a thing of the past. Though WME/IMG is using Pier 59, Superindustrio Studios, and Skylight at Clarkson Square as central locations, industry professionals, more than ever, will have to do a lot of scurrying around to go to the 200-plus fashion shows for fall 2017.

No need to fret, Fashion Reverie has you covered!! This season we are taking a slightly different approach to our Editors’ Essentials, including spas and restaurants that can be locally accessed for industry professionals who need a quick bite or a place to relax and refresh their creativity in between fashion shows.

Images courtesy of LRL Group

Images courtesy of LRL Group

Every industry professionals needs a good skincare routine for fashion week. Enter Truly Organic. Truly Organics uses the best high performance organics sourced from farmers’ markets and fruit farms to guarantee optimal performance. Truly Organic keeps your skin and hair healthy without stripping away natural oils Truly Organic body-loving blend of lotion and skincare products are sourced from the finest organic ingredients. Fresh fruits, veggies and plants are self-preserved and PH-balanced to extract rich nutrients without synthetic or harmful preservatives.

Images courtesy of Seventh House PR

Images courtesy of Seventh House PR

With the hustling and bustling and running around from venue to venue, in between show industry professionals will to satiate their hunger and get some needed nutrients for energy. Blossom Chelsea located at 197 Ninth Ave is the perfect eatery for you, especially if you are a vegetarian. And if you love meat, many of the vegetarian dishes simulate a meat-lover’s cravings. Another plus, Blossom Chelsea is near many of the NYFW venues.

Prior to NYFW: The Shows Fashion Reverie was treated a feast of delicious quick bites with the restaurants Mushroom Tacos, Buffalo Risoot Croquestts, Kale salad, Forbidden Tofu, Seitan Scaloppini, and Bacon Cheeseburger, and Tiramisu being at the top of the list.

Image courtesy of The Tesla Group

Image courtesy of The Tesla Group

OK, ladies do you feet hurt every Fashion Week from uncomfortable heels, running from venue to venue. Fashion Reverie has a solution for you. Dr. Emily Spilchil has come up with some innovative techniques that can help with stimulating the feet and giving comfort and ease to feet after a long day of wearing high heels and stilettoes.

Dr. Spilchil is a Human Movement Specialist and Fitness Media Expert. Creator of the BARE® workout held at NYSC, Crunch and 24-Hour Fitness, founder of Naboso Technology and EBFA Global, creator of Catwalk Confidence the workout, and author of Everyday Is Your Runway: A Show Lover’s Guide To Healthy Feet & Legs and BAREFOOT Strong.

Naboso Technology is a product company that focuses on barefoot proprioceptive stimulation. Naboso (meaning “barefoot” in Czech) is a material designed to specifically stimulate the small nerve proprioceptors in the bottom of the feet. From skin stretch to vibration and texture the plantar foot is sensitive to very specific stimuli – stimuli which if integrated into our training can ultimately improve stability, strength, coordination to truly be barefoot strong.

Images courtesy of Ministry of Tomorrow

Images courtesy of Ministry of Tomorrow

Having the right bag is essential for fashion industry professionals. Ministry of Tomorrow has a variety of great bags that can meet any industry professional’s needs. These fantastic bags not only meets industry professionals’ needs, they are also vegan.

“We design and produce eco-luxury bags for a new audience of conscious consumers. Social, environmental and animal rights activism is at the core of our brand. Our bags are produced with respect for the earth and care for animals and the people who are involved at each step of the production” We have a new story for the fashion world. This is more than fashion, it’s an awakening, a new way of doing business that empowers people and protects animals and the planet,” said Julian Prolman, founder and president of Ministry of Tomorrow. Bags range in price from $395–$695.

Image courtesy of Edent PR

Image courtesy of Edent PR

New York Fashion Week can be really stressful and even though most of the shows are spread out all over Manhattan, fashion industry professionals will have some downtime. Why not spend those breaks at a great rejuvenation spa. La Casa Spa and Wellness Center, founded in 1993, La Casa Spa and Wellness Center enjoys the status of being the oldest spa in the city. La Casa represents the vision of its Founder and Director, Dr. Jane G. Goldberg.  La Casa Spa was born out of Jane’s understanding of a paramount need for a healing center in NYC in which holistic therapies would be offered. Jane has authored several highly acclaimed books on both psychological and physical health.

Our treatments and products begin with the idea that the skin is the door to inner health. Your skin is the largest organ in your body and serves as a link to all the other organs. Our approach is, then, to renew the body through the skin. We use various methods of tactile stimulation through ancient as well as modern massage techniques. We use methods of detoxification to cleanse and refine the skin; we then nourish the skin through careful application of our nutrient-rich formulas, selected especially to meet the unique needs of your skin.

La Casa Spa & Wellness Center offers colonics, floatation, cleansing and body massages, body wraps, facials, oxygen therapies and pedi-detox. The services are very affordable and they work. Fashion Reverie tried it out!!

—Staff

 

 

 

 

Editors’ Pick: Black Halo’s ‘Jackie O’ Capsule Collection

Black_Halo_Jackie_O_02First Ladies’ style evokes elegance, style, sophistication and glamour. And the press readily covers the style choices of First Ladies. Whether it is the departure of former FLOTUS Michelle Obama and her inimitable style or the minimalistic elegance of current FLOTUS Melania Trump, there is a lot of buzz and tongues wagging about fashion and style according to First Ladies of the United States.

On the heels of Natalie Portman’s Oscar-nominated performance in “Jackie,” Black Halo has launched a limited edition ‘Jackie O’ Ten-Year Anniversary Collection. The classic black ‘Jackie O’ dress has been a part of Black Halo’s iconic collections for over ten years. In celebration of the ‘Jackie O’ dress, Black Halo’s creative director Laurel Berman has designed a special capsule collection.

“The ‘Jackie O’ dress is a one-piece dress that conjures up the style of Jackie Kennedy Onassis. It has transformed the way women dress, taking them from boardroom to bar or desk to dinner. It is the epitome of one-piece dressing,” details Francine Weiss, Ideas 8 public relations representative for Black Halo. “Black Halo launched the ‘Jackie O’ dress ten years ago, so they celebrating with a ten-year capsule collection inspired by the ‘Jackie O’ dress.”

The ‘Jackie O’ capsule collection features the classic sequined Jackie O gown, Jackie O dress, 3/4-sleeve Jackie O dress, Jackie O jumpsuit, Jackie O romper, and the Jackie mini. “To show the incredible shape of the dress the capsule collection comes in neutral shades of white, ivory and cream, as well as the different fabrications of crush velvet, sequins, bonded mesh, leather, and laser-cut lace appliques.”

Images courtesy of Ideas 8 PR

Images courtesy of The Eighth Floor Communications

“Black Halo started in Los Angeles as a jeans brand that spoke to the LA style of the early 2000s, reflecting what its creative direct Laurel Berman would wear,” explains Francine Weiss. “The brand evolved to a brand that was known for impeccable fit and structure, evidenced in the brand’s many one-piece items.”

“One of the great aspects of this ‘Jackie O’ capsule collection is that individual garments in the collection are trans-seasonal with a color palette that is easily adaptable for every season, lending itself to bridal as well. The garments can be used for work, date night, a night out on the town with friends or for special occasions, particularly with all the different silhouettes in the capsule collection,” contends Weiss.

The limited edition ‘Jackie O’ anniversary capsule collection ranges from $390–$1200 and will be available exclusively at ShopBop and on Black Halo’s site, with exclusive pieces for Neiman Marcus Online launching later this year.

—Staff

 

 

Editors’ Pick: Save My Bag

Save_My_Bag_Cool_beyond_the_rulesDid you get a luxury bag as a holiday gift, or have you had a luxury bag(s) for several seasons? Whatever the reason behind your luxury bag(s), it is really unfortunate when the bag(s) get damaged because of bad weather or some liquid indiscretion. But it doesn’t have to be that way!!

Save My Bag was designed to protect or serve as a cover of your bag. This bag over of a bag was conceived from Stefano and Valentina Agazzi’s idea, aimed from the beginning on the philosophy of “be cool beyond the rules,” reassessing the rules and the cliché of fashion. Made of soft neoprene, Save My Bag comes in a variety of styles and 30 colors and prints. Styles come in tote, backpack, small pouch, shoulder,and  handbag. Collections range from the Metallic Collection to Graffiti, Black Label to Pop Star the Geisha limited edition collection.

Image courtesy of pinterest

Image courtesy of pinterest

With this variety of styles and colors, Save My Bag can be the primary bag in your wardrobe. Since its inception in 2013, Save My Bag has been produced in Italy and is now in 30 countries and more than 700 selected boutiques around the world.

Save My Bags price points range from $80–$180. For more information, go to savemybag.it/en.

—Staff

Fashion Reverie’s Last-Minute Holiday Gifts

Image courtesy of talkinggame.net

Image courtesy of talkinggame.net

It is December 23rd, just two days before Christmas and you’re probably preparing to visit family or cleaning the house for when they come visit you. The holiday decorations are all in place. And now it’s time to relax.

Except, you just realized you didn’t buy ANYTHING for some relatives and some other very special people in your life. Thankfully we live in the era on online shopping and you can buy subscription services, a gift that can be enjoyed year round and will continually remind your recipient of your thoughtfulness. The fact that you bought it Dec 23rd is something they never need to know.

Know someone who has a birthday in December? Combination gifts just make you look cheap and thoughtless, unless it’s a subscription service. For the fashionista in your life you have a lot of great choices.

Images courtesy of fashiongonerogue.com

Images courtesy of fashiongonerogue.com

If you’re on a budget, magazines always make a great choice. Most publications have 2-for-specials during December so you can pick out a free one for yourself! Many magazines cost as little as $12 for a full year subscription. And if you are Fashion Reverie follower, you know the staff at Fashion Reverie loves a good fashion magazine. Just Remember in this age of digital domination, print publications are quickly going the way of the dinosaur, so pick a fashion publication that will be around for a while. Fashion Reverie’s picks are Vogue, Harper’s Bazaar, Elle, or Marie Claire, if you are a traditionalist. But, if you want something a bit more edgy, Nylon, Love, Essential Homme, Wonderland, and 360 magazines are great options.

Image courtesy of Cocoa Runners

Image courtesy of Cocoa Runners

If you have a friend who loves perfume Scent Bird is a fantastic way for them to try out new perfume. Each month choose a fragrance from hundreds of options and a small bottle comes to your door for only 14.95. It’s a fun way to try new perfumes.

Image courtesy of vellabox.com

Image courtesy of Vella Box

Do you know someone who loves candles? Of course, you do. Did you know subscription candle services exist? Vella Box provides monthly Artisan candles at an assortment of price points.

Image courtesy of Color Me Monthly

Image courtesy of Color Me Monthly

Who doesn’t love nail polish? Color Me Monthly provides unique on trend shades monthly for only $7.

Need something for the foodie in your life?

Image courtesy of Raw Spice Bar

Image courtesy of Raw Spice Bar

Raw Spice Bar is a monthly subscription services for cooks in your life seeking new and interesting flavors. Receive three high quality freshly ground spices and recipes in which to try them for a mere $8 a month.

Image courtesy of Coca Runners

Image courtesy of Coca Runners

Who doesn’t love chocolate? Cocoa Runners is fun way to try new and unique chocolate treats from all over the world.

Image courtesy of Try the World

Image courtesy of Try the World

Try the world is a fabulous way to try treats from every corner of the globe. Try The World delivers a box of snacks every other month themed by country. Discover your new food obsession there!

(Final tip; don’t just let the gift show up in your recipient’s in box. Send them a card that mentions their gift or they might think it was just an afterthought.)

 —Cameron Rose

Editors’ Pick: Laurent & Altieri Handbags

Genevieve_LaurentThe accessories market is oversaturated. There is no argument there. Yet, every season innovators and designers attempt to make their mark in the accessories market, jumping in headfirst, taking all the required risks.

Being risks adverse is what’s necessary for any brave soul in the fashion market. The fashion industry has always been an industry that compiles a lot of risk. What is trending today has no industry relevance a few months later. Still, the mercurial natural of the industry does not deter some very passionate folks.

And passion and craftsmanship is what Laurent & Altieri is all about. Launched in 2016, Laurent & Altieri designs bags that transition effortlessly from day to night, season to season, uptown to downtown.  It’s the perfect mix of sophistication, fun and function for the chic city woman.  Every piece makes a statement that reflects a unique personality.

Interestingly enough, co-owner Genevieve Laurent comes from the pharmaceutical world, a very dissimilar bedfellow when it comes to accessory design. “I’ve always had a passion for fashion and initially my mission was to design bags that could transport animals. One thing led to another and I met artisans in Florence and they convinced me that I should make handbags as accessories for humans and if I found a market for my designs, I could add bag transports for animals,” explained Genevieve Laurent.

Laurent & Altieri’s handbags follow the artisan tradition of Tuscany. “The leather from Tuscany is cowhide leather that is certified by authorities in the Tuscany region. They have to go through a unique tanning process that is endemic to the Tuscany region. The tanning and pasteurized process makes the leather unique to Tuscany and widely desired by leather brands around the world. The texture and smell of the leather is unique to the region and sets it apart from leather from other parts of the world,” details Laurent.

Still, Laurent & Altieri handbags go beyond craftsmanship and tradition. Using mostly sauvage leather, which is the leather developed from the softest part of the cowhide, Laurent & Altieri have the fingers on the pulse of the modern urban consumer is looking for. Handbags that express their personal style, can transition from day to night, and are utilitarian in scope. And Laurent & Altieri bags are organic sound, only using vegetable dye to tan and dye the leather instead of chemicals that are bad for the environment.

Images courtesy of Laurent & Altieri

Images courtesy of Laurent & Altieri

Named after famous Florentine women—Catherine de Medici (La Catherine), the Mona Lisa (La Gioconda)—leather products range from handbags to totes to laptop and tablet covers to small handbags. And the price points will not empty your pockets.

That said; the most outstanding feature of these handbags is that their style goes beyond changing trends and the quality and durability combined with affordable price points makes Laurent & Altieri handbags a great find. Just imagine all this quality and style from an actor and pharmaceutical writer. Who would’ve thought!!

For more information, go to laurentaltieri.com.

—William S. Gooch

 

Editors’ Pick: Bella Dahl’s 2016 Holiday Denim Bonanza

Bella_DahlIs it possible to have great comfort and a sense of fashion-forward style? Bella Dahl proves that it is possible.

Since 2010, Bella Dahl has become known for creating ultra-soft women’s essentials that pull influences from the laid-back, Southern California lifestyle. With garments made entirely in California, in the few years since its debut, Bella Dahl has become known for clothes that embody a sophisticated coastal vibe with modern silhouettes, textures, and unique, one-of-a-kind wash treatments that have an endlessly wearable feel.

In order to create the incredible, soft feel of the garments, particularly in their denim, Bella Dahl employs Tencel®.  Tencel® is a sustainable fabric, regenerated from wood cellulose. It is similar in hand to rayon and bamboo, both regenerated fabrics. Tencel® is also one of the most sustainable fabrics. And Bella Dahl has used Tencel® in his denim fabrics trademarked as Tencera™. Tencera™ fibers are typically very soft, absorbent, and durable—when dry or wet—and are wrinkle-resistant.

Downloads300Bella Dahl’s effortless chic designs have caught the attention of Jessica Alba, Sarah Jessica Parker, Heidi Klum, Chrissy Teigen, Kendall Jenner, Beyonce, Sincerely Jules and Jasmine Tosh. And these celebs will not be disappointed with Bella Dahl’s 2016 holiday collection.

Gone are the days when holiday collections were only glitzy, sparkly cocktail dresses, jackets and jumpsuits worn at the company holiday party or on New Year’s Eve. There can be a lot of downtime during the holidays, so why not relax in soft, comfortable clothes that not only reflects a modern sensibility, but also cuts down on the global footprint with eco-friendly fabrics.

Images courtesy of Laforce

Images courtesy of Laforce

Bella Dahl proves that comfort and style are not disparate bedfellows. Both aesthetics can co-exist with a fashion-forward point of view. Bella Dahl is currently sold at nearly 1,000 retailers worldwide including Saks Fifth Avenue, Bloomingdales, and Nordstrom.

—Staff

Editors’ Pick: Lacoste 2016 Holiday Collaboration with Jean-Paul Goude

Downloads2962016 is the year of winning fashion collaborations. First, there is the match made in heaven, Tommy Hilfiger and Gigi Hadid. (If you haven’t seen the ads everywhere, you must be living under a rock.) A close second is Kenzo x H&M—already sold out!! Are there are other collaborations in 2016 too many to name.

All these myriad collaborations are an attempt to give a little sparkle, shine and splash to brands that need a dose of vitality and reinvention. Enter Jean-Paule Goude for Lacoste.

Jean-Paul Good and Oliviera image courtesy of Stephane Cardinale

Felipe Oliveira Baptista and Jean-Paul Goude image courtesy of Stephane Cardinale

For several seasons now, Lacoste has primed the pump when it comes to reinventing traditional tennis clothes and adding a measure of splash and pizazz. (If you ever happen to attend any of the runway shows, you will observe that a lot of the garments go way beyond traditional tennis fare. Unfortunately, many of the pieces that elevate and push the fashion-forward envelope never goes into mass production.) And collaborations are nothing new for Lacoste. There was the ‘Peanuts’ collaboration of a couple of seasons ago and more recently, the collaboration with Maison Lesage. Still, this collaboration with Jean-Paul Goude for the Lacoste 2016 holiday collection pushes Lacoste even more toward the outré, though still a very consumer friendly an accessible outré.

Images courtesy of lesfacons.com

Images courtesy of lesfacons.com

In the past, Jean-Paul Goude has been known for his fashion illustrations, photography—Grace Jones’ album covers, Kim Kardashian in various states of reveal in Interview magazine—art direction and television commercial direction. In this collaboration with Lacoste, Jean-Paul Goude conspiring with Lacoste creative director Felipe Oliveira Baptista has redesigned the iconic Lacoste logo. This re-imaged logo reflects the Africa of Goude’s youth, his love of dance and his infatuation with the Bauhaus.

“As a kid, the crocodile has always been one of my favorite characters. The crocodile is a bad guy, but he is a bad guy with a heart. He is a star in my world,” explains Jean-Paul Goude. “My story [for this holiday campaign] is the momma and poppa [crocodile] are very worried about the future of their child. This possibility of making my characters is wonderful. It is an opportunity I cannot let go by.”

Image courtesy of lesfacons.com

Image courtesy of lesfacons.com

For the holiday season, the Lacoste by Jean-Paul Goude collection with a re-interpreted logo lands on a limited-edition collection of polos and leather goods, just in time for the most festive season of all.  Available in both short and long-sleeved version, it makes for a perfectly unique holiday gift. Lacoste by Jean-Paul Goude polos are also available for the youngest urbanites that want to dress up this holiday season. Contemporary bomber jackets for men and women feature redesigned Lacoste logo front and back for a maximum effect. The new playful logo landed on the brand’s favorite Chantaco bag and clutch, creating an ultimate gift to tuck under a Christmas tree.

–Staff

 

 

Editors’ Pick: Paola Hernandez’s Fall 2016 and Spring 2017 Collections

Paola Hernandez spring 2017 images courtesy of The Eighth Floor

Paola Hernandez spring 2017 images courtesy of The Eighth Floor

There is no debate that launching and establishing a fashion brand is an arduous task, particularly in a market that is oversaturated and brimming over with fashion brands from not only designers, but film and pop celebrities and sports figures. Still, every season design schools churn out a significant number of designers who expect to have a career in the fashion industry, hoping that they get a chance to excite editors, buyers, stylists and consumers with their collections.

Unfortunately, most of these young designers never get traction in the industry. Paola Hernandez will not be one of those designers. With so many Hispanic designers/brands becoming a formidable and innovative force in the industry—Carolina Herrera, Oscar de la Renta, Narciso Rodriquez, Dalmau Custo, Angel Sanchez, and others—Paola Hernandez fits easily to that coterie of Latin designers that will continue to make the fashion industry evolve. Paola Hernandez sets herself apart from other emerging contemporary brands for the relevance of her brand’s aesthetic to present conscious, timely collections, but also for the deep symbolism behind each design element of her pieces.

After studying fashion design at the esteemed Central St. Martin in London and shoe design at ARS Sutoria in Milan, Hernandez went back to her native Mexico City to launch her own brand, with the aim of starting a dialogue about philosophical concepts by utilizing fashion as its language. Having established her brand in Mexico, four years later Hernandez moved to New York City with the aim of giving her band more of a global presence.

Paola Hernandez fall 2016 images courtesy of The Eighth Floor

Paola Hernandez fall 2016 images courtesy of The Eighth Floor

Her fall 2016 and spring 2017 collections both draw inject influences from her cultural background while staying grounded in its appeal to female consumers who have a modern sensibility expressed through comfortable clothes made from highest quality textiles and yarns from Japan and Italy, manufactured throughout the US and Mexico. And just as Hernandez’s clothes reflect an oeuvre of modernity and fashion-forward sensibility, so does her footwear.

Most garments from both fall 2016 and spring 2017 collections can be mixed and matched from separately with other garments in the collection or things that are already in a woman’s wardrobe, but also can be dressed up or down for daytime functionality or a night out on the town. This utilitarian aspect of the collections is a direct result of the brand’s ‘less is more’ aesthetic and concentration on fine fabrics.

Paola Hernandez spring 2017 images courtesy of The Eighth Floor

Paola Hernandez spring 2017 images courtesy of The Eighth Floor

Understanding that “knowing our position in time is essential to plotting in the universe,” Paola Hernandez’s spring collection is based on the idea of connecting with our foundation, roots and inner core. References Hernandez’s Mexican roots, the spring 2017 collection represents her journey and honors the path that lead her to this present time. The primary colors, used throughout the color, represent the colors of Mexico City.

For more information about Paola Hernandez, go to paolahernandez.com.

—Staff

Editors’ Pick: Beth Ditto #2, the Second Collection

Beth Ditto_Second_Collection_01Big girls rule!! Especially, if you are Beth Ditto.

If you are not aware of Beth Ditto, then you must have been hiding under a rock!! As the lead singer for the indie rock band Gossip since its inception in 1999, Ditto has described herself as “a fat, feminist lesbian from Arkansas,” and has rallied against the fashion industry for its lack of positive-body images for large women. This rallying cry has given Beth Ditto the opportunity to walk in Jean-Paul Gaultier’s spring 2011 show, collaborate on a cosmetic line with MAC, and in 2009 launch her first plus-size clothing line with women’s clothing retailer Evans.

At 5`1 and 210lbs, Ditto has been a fierce advocate for unconventional style and plus-size fashion. Ditto’s unconventional style centers on vintage clothes, Art Deco, and the irreverent rock n’ roll style of music icons like Grace Jones and Blondie. And while her collaboration with clothing retailer Evans was an “international success” and the “collection struck a nerve with its iconic pieces,” Ditto was not satisfied.

And that dissatisfaction has led Ditto to launch her second fashion collection. Believing that large women don’t have to shy away from oversized garments or silhouettes that are not necessarily form flattering, Ditto launched a new collection, Beth Ditto Season One, in February. Due the overwhelming success and response to the inaugural collection, Ditto is back with the second collection, Beth Ditto #2.

Beth Ditto_Second_Collection_02“I want all kinds of fat girls to feel amazing in these clothes! We had such a great response to the first collection—specifically the fact that there were shapes there which people couldn’t find at this size before. We’ve really dialed that up this time! It’s even more sculptural and feels more unapologetic. We’re still transcending the idea of trends; I know I’ll still loves these shapes years from now,” explained Ditto.

Beth Ditto #2 brings back some of the best-loved shapes from Season One, but re-imagined. There are new silhouettes in denim and silk, architectural style shift dresses with cinched waists, a cocoon-shaped wool coat, through to new takes on the relaxed, dropped-shoulder jersey styles from Season One.

And Ditto’s love affair with makeup is front and center in the sophomore collection. Prints include vibrant color-pop eye pencil shavings, dripping red nail polish and three-dimensional, oversized eyelashes.

Additionally, Ditto used Instagram to cast real people, not curvy models, for the brand’s campaign.  Los Angeles–based Hannah Moon and Charles Jeffrey assisted in assembling the cast and directing the campaign, set in a chaotic house party that evokes the chaotic irreverent mood of the collection.

Images courtesy of Starworks Group

Images courtesy of Starworks Group

“When Beth asked me to work with her on this project, my gut reaction – literally, instantly!—was the idea of capturing how I felt the first time I discovered Beth’s music. The video for one of The Gossip’s first singles, “Listen Up,” was a starting point. We took a lot of the vibes from that and created this setting where interesting, free, real kids could dance in a messy room to music they love. I also really wanted to celebrate their amazing bodies in the same way the clothes do; There are so many great examples of bigger bodies in fashion campaigns but I’ve never seen one that I felt was very rock n roll… I’m so proud of this.”

The eleven-piece collection launched on November 1 and is available in US sizes 18–32. For more information, go to shop.bethditto.com.

—William S. Gooch

 

 

Copyright © 2012-2014 | Fashion Reverie Publications, LLC - All Rights Reserved