New York Fashion Week: The Shows Spring 2018 Editors’ Essentials

Image courtesy of themintedmama.com

Image courtesy of themintedmama.com

 New York Fashion Week: The Shows (NYFWS) spring 2018 season is just around the corner and with shows scattered throughout New York City, editors have to be prepared for everything. Whether it’s rushing out the door for that 9 a.m. show, or trying to get to that after party fashionably late, Fashion Reverie has put together a list of editor’s essentials you need to survive the most exciting, but hectic and insane week of the New York fashion season.

Image courtesy of lyst.com

Image courtesy of lyst.com

Haerfest Black Nylon Tote

With everything from beauty products to tablets to Smart phones, all editors need a good tote bag that will accommodate all their needs. Haerfest’s Black Nylon Tote is a sizeable bag to pack your life in for the entire Fashion Week. And a former member of the CFDA Incubator program created the tote.

Image courtesy of zacalife.com

Image courtesy of zacalife.com

Zaca Recovery Chewables

Zaca Recovery Chewables are the perfect supplement while on the go to aid with electrolytes and hydration. The chewables come in tasty berry flavors, and are certified non-GMO with no artificial colors, flavors or sweeteners.

And for all those Fashion Week parties that last until the wee hours morning, if you think we are going to indulge in libations just a little too much take one Zara before the party and one at the end of the night and your hangover will be greatly diminished. Remember, health and style go hand in hand.

Image courtesy of ponydry.com

Image courtesy of ponydry.com

Pony Dry

For those ladies who a good amount and time and money getting that fantastic coif, Pony Dry is for you. This hair cap keeps the length of your hair dry while you wash the roots. If you need to cut down on the amount of time spent doing your hair in the morning, Fashion Reverie highly recommend this.

Image courtesy of epiceramlipcare.com

Image courtesy of epiceramlipcare.com

EpiCeram-L Lipcare

You will be taking lots of photos and selfies during Fashion Week and nothing looks worse than chapped, cracked lips. Replenish, rejuvenate and restore your lips with the first lipid-based lip care, EpiCeram-L Lipcare. EpiCeram-L® Lip Care contains 3 essential lipids to keep lips healthy and well nourished—ceramides, free fatty acids, and cholesterol. And it is ideal for even the most sensitive lips. Another great feature of EpiCeram-L is that it is a great product to use under your lipstick of gloss.

Image courtesy of skotbeaute.com

Image courtesy of skotbeaute.com

Skot Beauté Radiance Eye Creme

As you are running from one fashion shot to the next, the hectic schedule of NYFWS will wear you down, and before you know it, dark circles and puffiness under the eyes. Skot Beauté Radiance Eye Creme is an intense non-greasy eye cream that illuminates while delivering 24hour moisture. It addresses visible sings of aging like dark circles, fine lines and wrinkles. Infused with minerals, Calendula, Sea Buckthorn and Avocado Oil. With daily use, firmness and suppleness are regained.

Image courtesy of domebeauty.com

Image courtesy of domebeauty.com

Dome Mascara

For those popping eyelashes, Dome’s mascara is here to save the day. Just because you are running on four hours of sleep for the week does not mean you have to look like it. Keep those eyes right and bright with Dome.

Image courtesy of anhesti.com

Image courtesy of anhesti.com

Anhesti Whipped Paste

For both the ladies and gentleman trying to keep that perfect coif, Anhesti’s Whipped Paste is the answer to that challenge. Made from beeswax, tapioca starch, and aloe vera, Anhesti Whipped Paste helps create hold in hair without the sticky feelings that come with polymers. It follows EU beauty standards and is cruelty-free for the animal lovers.

Image courtesy of stikscosmetics.com

Image courtesy of stikscosmetics.com

Stiks Lipstick

Stiks is the one-handed lipstick that lets you touch up that perfect pout while you are on the go. There’s also no feathering and it’s free of chemicals like paraben. Pop it in your handbag and touch up in that cab ride from Skylight Clarkson to Pier 59 Studios.

Image courtesy of theramu.com

Image courtesy of theramu.com

THERAMU Relieve with Menthol

Fatigue and exhaustion can be coped with, but pain is another thing and very hard to deal with during Fashion Week. THERAMU Relieve with Menthol is an all-natural alternative to reducing pain and inflammation; this mentholated version improves people’s quality of life. When applied directly to the source of pain or discomfort, the fast-acting compound provides near immediate relief with a cooling sensation.

It is the proprietary blend of Emu Oil and Pure Hemp Extract working together as combat multipliers that results in far greater efficacy than their individual effect. Simply put, Emu Oil is proven to be a near perfect carrier for pure hemp extract, and the addition of menthol provides a quick-acting soothing effect.

Image courtesy of bloomingdales.com

Image courtesy of bloomingdales.com

Ban.Do Mobile Charger

The must-have of all must-haves for editors during Fashion Week, a portable cell phone charger. Ban.Do Mobile Charger to the rescue!!

We have all been there when we’re rushing to a show, it’s only early afternoon and our phones are already dead. Editor sand industry professionals are panicking for our e-tickets and figuring out where to go next. Don’t be that person; get a portable charger.

Image courtesy of taldepot.com

Image courtesy of taldepot.com

Illy Coffee in a Can

Let’s be real, Fashion Week turns everyone into a coffee drinker, even if you don’t consider yourself one. Illy’s 8.5 oz cans fit right into a tote bag, or even your pocket and are easy to drink on the go. However, by the last day of Fashion Week, you might need several cans of Illy.

—Kristopher Fraser

Fashion Reverie’s 2017 Back-To-School Picks

Image courtesy of styledebates.com

Image courtesy of styledebates.com

Fashion pundits contend that Generation Y and/or Millenials are changing the face of retail, as we know it. No longer lured by labels and big household names such as The Gap, Juicy Couture, French Connection, Neiman Marcus, Bloomingdale’s, Macy’s, JC Penny’s, Sears, or Urban Outfitters, Millienials /Generation Yers relate to brands that reflect their interests and lifestyles.

The National Retail Federation (NRF) recently reported that retail spending for college students would expand to $54.1 billion up from $48.1 billion in 2016 with the average individual spending being around $688.  Additionally, according to Deloitte analysts’ algorithms most back-to-school consumers make their purchases from the last week of July through the end of August.

And though many young consumers are attracted to fast, disposable fashion, a significant number are still looking for quality garments that reflect their lifestyles and values. Fashion Reverie has come with a few great deals that are not only fashionable and trending, but also meets that average $688 budget.

Image courtesy of nycsubwayline.net

Image courtesy of nycsubwayline.net

Whether you live in New York City are you are just in love with all things New York City, you will make heads turn and demonstrate that are you an urban sophisticate with the NYC Subway Line 13` Map Laptop Sleeve. This handsome neoprene laptop sleeve features the NYC Subway map on the outside and a one-color Subway Map on the inside!   The NYC token zipper pull completes the look!  In New York black (of course), and at just $16.99, it fits into your budget!!

Images courtesy of Tobi

Images courtesy of Tobi

There are certain back-to-school items that are absolutely essential for collegiates. Tobi has all the answers for stylish co-eds. We want our Fashion Reverie co-ed followers to hit the hallways looking brand new. And the good news is all of their dresses are 50% off. Additionally, Tobi’s back-to-school items want break your bank!!

Image courtesy of C&M Media

Image courtesy of C&M Media

For those who do have some deep pockets, you will get lots of attention and look so chic. Based in NYC and Paris, Cochain challenges the conventional standards of luxury through its innovative and abstract designs.  Each bag is designed with the brand pillars of quality, functionality, versatility and custom detailing. Bags retail between $200 and $700.

Image courtesy of Go Design Group, Inc.

Image courtesy of Go Design Group, Inc.

Nothing is worse than when your Smart phone dies. Travelcard is the slim charger that fits in your wallet. It is first slim line portable charger with a charge and sync feature. And with the sale price of $29, you cannot go wrong.

Image courtesy of Chic Execs

Image courtesy of Chic Execs

You have a solid back to school shopping list of notebooks, pens, and highlighters—but what about beauty essentials? Prepare for anything the year brings your way with Smolder Cosmetics!  When it comes to makeup, Smolder Cosmetics is on a mission to empower the artist in you. With a wide variety of eye shadows, matte lipsticks and highlighters to help you confidently showcase new makeup for the start of a new semester, keep your face alluring for fall using Smolder!

—Staff

 

 

 

 

Editors’ Pick: For Fall 2017 Zadig & Voltaire Marries Three Prominent Trends

Collages1373Don’t be fooled by late summer temperatures, it’s time to start considering your fall wardrobe. And retailers are focused and primed to get consumers attention on fall clothes. Pre-fall clothing has been in the stores since late July and now big retail stores are being stocked with fall merchandise.

That said; when it comes to stylish fall fashion, no brand does it better than Zadig & Voltaire. Launched in Paris in 1997 by Thierry Giller, the grandson of Lacoste co-founder Andre Giller. Zadig & Voltaire quickly gained a reputation for quality accessible style funneled through the luxury ready-to-wear at prices that middle-income consumers can afford.  In recent years the brand has also branched into fragrances, accessories, jewelry and eyewear.

The fall 2017 season will be a season of lots of trends empowering each other. Things are not what they appear to be for fall 2017 and what might be seen as dissimilar bedfellows, for fall 2017 it’s all in how you mix and match these polar opposites. Zadig & Voltaire has found the perfect combinations. And with three store locations in NYC, you cannot go wrong!!

Zadig_Voltaire_fall_20171Military

Military inspirations pop up as a trend every few years. For fall 2017, Zadig & Voltaire merges camouflage print and leopard spots in a bigger way on khaki and canvas. (Think of military influences in the Congo.) The fall 2017 collection includes a great camo jumpsuit zipped neck collar, as well as other pieces that combine a patchwork of khaki patches, velvet stripes and sweaters.

Zadig_Voltaire_fall_2017Leather

Zadig & Voltaire take leather very seriously. From distressed edges to smooth perfection, for fall 2017, the Parisian-based brand has married New York City style with Parisian chicness and sophistication.

Images courtesy of Catherine Miran NY

Images courtesy of Catherine Miran NY

Underwear

Zadig & Voltaire loves to layer. This season Zadig & Zoltaire pair skinny jeans and jumpers with undie unmentionable, flouncy nightgown–like dresses and blouses. This pairing is for the fashion risk-taker and those who want to grab attention.

—William S. Gooch

Editors’ Pick: In Praise of Big Hoop Earrings

Fashion_Reverie24The higher the hair, the closer to God, or so they say—remember 60s beehives and the big hair of the 1980s.  And the larger the earrings, the louder the praise; well, that is Fashion Reverie’s estimation.

Last September at New York Fashion Week: The Shows, big hoop earrings were seen on the runways of designers from Proenza Schouler to Nicholas K to The Blonds to Tibi. The trend is not new, dating back to the 90s when hoops earrings were the go-to urban look in the Latin community. Musician, actress and fashion icon Jennifer Lopez is credited with popularizing them in the mainstream with the look becoming wildly popular among female consumers under 30. (Remember, Jenny from the block.)

Images of Nicholas K fall 2017, Proenza Schouler fall 201, and The Blonds fall 2017 courtesy of fashionreverie.com, tomandlorenzo.com, and fashionreverie.com, respectively

Images of Nicholas K fall 2017, Proenza Schouler fall 201, and The Blonds fall 2017 courtesy of fashionreverie.com, tomandlorenzo.com, and fashionreverie.com, respectively

Like all things 90s, right now, big hoops have made a comeback, and everyone from H&M to David Yurman has hopped on the trend. Once Rihanna, Nicki Minaj, Beyonce, and Kendall Jenner were donning big hoop earrings, it was only a matter of time before everyone had to show their sense of style by wearing big hoops.

That said; big hoop earrings are a subset of an even larger trend: fashion maximalism. For those not familiar with the maximalism movement, maximalism is a reactionary response the minimalist theory of ‘less is more.’ Maximalism is all about excess, in other words ‘more is more.’ For the past several years, designers have been showing how larger than life they can be, now even more so than ever in the face of rebellion against right-wing politics.

In_Praise_Big_hoop_earringsAs maximalism movement continues, it is worth noting that this was also fashion’s response to coming out of a period of subtlety and understatement—a response to the Great Recession of 2008. Fashion designers played it safe and stuck to garments that would sell. Once the luxury sector rebounded, designers unleashed with everything from avant-garde styles to statement jewelry that made big statements.

The less-is-more approach went out the window, and jewelry designers took notice. Big hoop earrings also let us know that women are now looking for statement pieces aside from coveted ‘It’ bags or high-priced stiletto footwear.

Fashion_Reverie23Still, don’t purchase any old big hoop earrings thinking you’re in the fashion know. Jewelry selection is an art form, one that isn’t to be taken lightly. Keep in mind how big is big when considering your own face shape. If you have a more petite face, don’t go too oversized. If you are opting for stones, diamonds are a simple, classic choice, and it might be best to stay away from colored gems and semi-precious stones. The size and boldness of your earrings are already making a statement; there is no need to draw any more attention to yourself.

The great thing about big hoop earrings is they can go with almost anything. They can be paired with tee shirts, dresses, gowns, even suits. While this isn’t something we at Fashion Reverie would recommend for the courtroom or boardroom, it’s a versatile look to go from casual Friday to the cocktail party.

Images of Halle Berry courtesy of D'Orazio and Associates

Images of Halle Berry courtesy of D’Orazio and Associates

If you dare to go really out there with your style, try the one earring look, but make sure it is something that is beautifully ordained and designed. It has to be the kind of thing that says “I have style,” not “I just bought a medieval doorknob for my ear.” Find yourself the perfect ear catching pair, and let them speak for themselves.

—Kristopher Fraser

Editors’ Pick: Yandy and the MISS TEEN USA Pageant

Collages1360Pageants are no longer what they once were. That applies locally and nationally. For one thing there is been a name correction, they are no longer called beauty pageants; they are competitions. Also, the contestants no longer have to have Pepsident smiles, talk about world peace, and have perfect Barbie-like bodies.

Add to that the elimination of swimsuit competition; something that the MISS TEEN USA® pageant put in place last year. The swimsuit competition is now a fitness competition featuring athletic wear­—to empower women who lead active, purposeful lives. And again, this season Yandy has been selected to supply the athletic wear.

Miss_Teen_USA_2018

Miss Indiana and Miss Oregon, respectively

This year, the contestants featured ten assorted styles made by Yandy that include transitional sports bras, workout pants with innovative moisture wick technology and fashion-forward training tank tops with the goal of allowing contestants to be true to themselves and their own style choice. Yandy made all the styles worn during MISS TEEN USA® available for immediate purchase by viewers at yandy.com/2017-miss-teen-usa.

Yandy is a retailer of sexy specialty apparel for real women. We strive to be the authority on what makes women of all shapes, sizes and ethnicities look and feel confident and sexy in their own skin. Our customer—the Yandy Girl—lives on trend. Her passion is for the look, not the label. She trusts Yandy for the latest affordable looks in everyday intimates, lingerie, swimwear and costumes. The Yandy Girl lives out loud and is unapologetically connected with her mind, her body and her own brand of sexy. Visit yandy.com.

Collages1359

Miss Missouri, Miss California, and Miss Nevada. All Images courtesy of The Bromley Group

In this editors’ pick Fashion Reverie highlights five of the top five MISS TEEN USA®  competitors, Miss California, Miss Nevada, Miss Missouri, Miss Indiana, and Miss Oregon. Miss Missouri Sophia Dominguez-Heithoff was crowned MISS TEEN USA®  2017.

—Staff

 

Editors’ Pick: Fashionable Road Trip Essentials

Image courtesy of pinterest.com

Image courtesy of pinterest.com

On the heels of “Girls Trip” opening this weekend, Fashion Reverie has curated a few fashionable road trip essentials for that summer ladies’ get-together, no-holes barred road trip. A girls’ road trip does not mean you have to look messy, and rough-around-the edges. You can still look pulled together and quite chic with these road trip essentials.

Image courtesy of Chic Execs PR

Image courtesy of Chic Execs PR

Purequosa

Freshen up while on the road by adding Purequosa to your daily routine. Purequosa is a shower replacement ideal for anyone looking for a quick way to feel and look fresh! Simply spray Purequosa organic cleansing spray all over your body. This hydrating formula is suitable for sensitive skin and is free from any alcohol and chemicals. It’s pure! Keep Purequosa in your purse, backpack, and car, so you can always feel fresh wherever you are

Image courtesy of macworld.com

Image courtesy of macworld.com

Picture Keeper

Picture Keeper Connect—the best device to store all of your pictures on! If you are switching to a new phone, running out of storage, or just wanting to secure important photos, this safeguard system offers a simple photo backup solution for all devices – smartphones, tablets and computers. Protect your memories quickly with the ability to choose the storage capacity that best fits your needs!Picture Keeper Connect works anywhere, anytime—no wifi needed!

Images courtesy of Suite PR

Images courtesy of Suite PR

L0 Progeny Saddlebag

Who says you cannot be chic while traipsing cross country? It’s the return of an era with the saddle bag at the forefront of the fashion must have list. Once a Sex and the City favorite, this it-bag is poised and ready for a fresh new comeback. The sister designers behind Vancouver-based brand Lo Progeny are at the forefront of this trend with their Studs handbag collection.

Sling the Studs saddlebag over your shoulder, and you’re ready to ride out on any excursion. The cool studded guitar strap plus chain combination easily adds a little edge to your get-up.

Image courtesy of Chic Execs PR

Image courtesy of Chic Execs PR

Sound Oasis

Summer road trips are fun but you shouldn’t lose sleep because of a trip! Thanks to the World’s SmallestWhite NoiseMachine™ by Sound Oasis, you can sleep better even on the road. The machine fits in the palm of your hand and can be used anywhere—on planes or cars, in hotels, even at home! Sound Oasis wants to ensure you go to sleep and stay asleep! This power of better sleep fits right in the palm of your hand and can clip to your clothes.

Image courtesy of Chic Execs PR

Image courtesy of Chic Execs PR

Mixed Chicks 2-in-1 Co-Wash

Adapting to weather changes is a core part of day-to-day life while on the road. As we prep to put our swimsuits on to soak in the golden haze of summer, we also must adjust our hair care techniques to beat the heat. With the Mixed Chicks Co-Wash, keep summer living easy with this all in one product for cleaning, detangling and hydrating!

—Staff

New York Fashion Week: Men’s Spring 2018 Editors’ Essentials

Image courtesy of cntraveler.com

Image courtesy of cntraveler.com

During New York Fashion Week you find two, maybe three types of editors. There are those editors who are running for show to show, working real hard and they look like it!! (I used to be one of those.) Then there are those editors who are just trying to hard and really should re-evaluate their style choices. Too many embellishments, bad style combinations, and just too much makes for an appearance on Fashion Reverie’s “Dippity Don’t” list. Lastly, there are the cool, collected and fashion sensible editors who never looked overwrought and are the epitome of what one would expect a fashion editor to look like.

If you fit into the first two categories, but aspire to be in the last category, Fashion Reverie is going to hope you re-invent your style. Well, at least when it comes to accessories!!

Images courtesy of fab.com

Images courtesy of fab.com

OK, most folks use their Smart phones to know the time, but there is no substitute for a great wristwatch to demonstrate style and sophistication. This New York Fashion Week: Men’s (NYFWM) have a little fun with a watch style and don Mondrian and Pollack watches from fab.com. These watches will certainly get you noticed and the price point of $45 aint bad, either.

Fashion Week is very hectic for editors. From rushing from runway shows to presentations to doing social media to answering emails and texts, your Smart phone can run out of steam real quick!!

Image courtesy of fab.com

Image courtesy of fab.com

The Power Tube Lightning Charger from MiPow is like your cell phone’s holy ghost: not only does it recharge your battery at lightning speed and eliminate the need to carry around a cable, it works as a location tracker, so as long as it’s in your bag you’ll know exactly where all your stuff is. And fab.com’s price point is good too at $49.99.

Images courtesy of Fossil

Images courtesy of Fossil

Nothing says serious menswear editor more than a great man bag. When it comes to man bags, Fossil to the rescue!! Whether your needs dictate messenger bag or chic leather workbag, Fossil has a good range of styles and man bag silhouettes that can fit all your NYFWM’s needs.

The Davis NS Bag holds just enough, perfect for your I-Pad. And if you gonna get a lot of gift swag during NYFWM’s perhaps you should opt for Wyatt Top Zip Workbag which roomy enough to hold your laptop. Price points range from $299 to $98.

During NYFWM, fashion editors and other industry professionals shuffle between Cadillac House, Industria Superstudio and Clarkson Square, and believe me it’s rough on the feet. Serious fashion editors understand that NYFWM is no time to wear cute shoes that haven’t been broken in; comfort is key.

Images courtesy of Donald J. Pliner

Images courtesy of Donald J. Pliner

Still, you can be comfortable and stylish in Donald J. Pliner shoes. From calf suede and waxy calf leather driving loafer to black calf leather sneakers to boa print leather loathers to leather sandals, Donald J. Pliner has your feet covered, literally. Price points range from $139 to $595.

Now, that you’ve got your fashion accessories in place, its time to think about your skin, and more specifically your face. It’s hard to keep that bright-eyed and bushy tailed look if your skin is dull, sallow and lifeless. Injectable treatments are an option to tightening up your skin and getting rid of some the wrinkles; however, most treatments are really expensive and can leave a little bruising.

Image courtesy of Collagen Bar

Image courtesy of Collagen Bar

So what is an editor to do? Collagen Bar—with two locations in New York City—has some answers. The COLLAGENIZER® delivers non-invasive, instant and long lasting effects. Moreover, macromolecules like collagen can be delivered for the “first time! Transdermal electroporation is hugely successful and widely used in Japan and Europe. The COLLAGENIZER®is used with D-More’s collagen-based gel which contains an injectable medical grade of organic bovine collagen along with Hyaluronic Acid. (And believe me it works, after only one treatment, I saw immediate results.)

You will need several treatments to see lasting results. But, believe me its worth the costs.

—William S. Gooch

 

 

 

 

Editors’ Pick: Vverx

Verx_fall_2017Who said urban fashion is dead? After the demise of Karl Kani, Cross Colors, Baby Phat, FUBU, and a host of other urban brands, the word of the street was that urban fashion had outlived its time. And as the stars of hip hop bragged about closets stocked with Versace, Armani, Dolce & Gabbana and other iconic design houses, the remaining urban brands transitioned in what in now called contemporary men’s fashion.

That was almost two decades ago and as Bob Dylan pined, “the times they are a changing.” Enter Vverx.

Collages1331Vverx is more than just another urban wear brand trying to find its distinctive voice in a saturated market, a market that doesn’t look kindly on brands that take on the urban moniker. Vverx is a lifestyle that is encapsulated in urban wear. A brand that is ever evolving, reflecting the past and the past, and capturing those fleeting pivotal moments in our lives, that in retrospect defines and shapes our individuality.

Vverx keeps its fingers on the pulse of its consumers by keeping its product homegrown, handcrafted in New York City. Shying away from mass production, Vverx approach to merchandizing allows its garments to be rich, innovative, with complex patterning that is reminiscent of New York City subway graffiti, as well as utilitarian in scope.

Images courtesy of LRL Group

Images courtesy of LRL Group

Vverx also celebrates the beauty of contradictions, as in the soft meets hard, contemporary meets nostalgic, simple meets complex. And its fall 2017 collection is the epitome of contradictions; a utilitarian construction man aesthetic meets innovative charm.

Prices range for the brands hoodies, tee shirts, sweatshirts, crew necks, denim jackets and parkas from $283 to $1950.  For more information, go to vverx.com.

—William S. Gooch

 

Editors’ Pick: Love Lilly

Collages1306Is it hot enough for you? Well, it probably is if you live on the East Coast or the West Coast. No need to fret, Fashion Reverie has a great solution for you.

It can be boiling outside and you can still look fresh and fashionable. Love Lilly offers preppy, chic resort and spring/summer, seaside-inspired, ready-to-wear garments that are made in Rhode Island, and Connecticut.

The philosophy of the brand is “bright and beautiful.”  And since 2013, founder and CEO Lilly Spratt’s signature shift dresses come in bright floral prints with a few nautical-inspired prints thrown in for good measure. Love Lilly print shift dresses have appeared in Town and Country, GreenwichGirl, and Rhode Island Monthly, as well as dozens of online fashion magazines and fashion blogs.

Love Lilly’s print dresses are craftily designed and come in the highest quality fabrics and trims. (And the nautical rope trend on the shift dresses is a great trim for the spring 2017 collection.) The spring 2017 print dresses and tops are a great addition to a summer wardrobe. Perfect for hot summer days, and easy to pack in your weekender!

Images courtesy of Love Lilly

Images courtesy of Love Lilly

Since its launch in 2013, Lilly Pratt has expanded her brand beyond shift dresses to include tops, shorts, and skirts. And the prices are affordable, ranging from $108 to $178.

Don’t let the heat cramp your style. Look fresh, frolicky and comfortable in Love Lilly’s spring 2017 collection. Lily Pulitzer, eat your heart out!!

For more information, got to lovelillywh.com.

—Staff

Campaign Spotlight: Jockey Finds its Star in Michaela DePrince

Michaela_DePrince_Jockey_01

Misty Copeland is not the only ballerina of color who is making an impact on global audiences. Enter Michaela DePrince.

It is a rare that a ballet dancer achieves notoriety beyond the proscenium arch; however, both Misty Copeland with her 2015 “Under Armour” campaign, and now Michaela DePrince, with her recent campaign with Jockey, have done just that. And they are both ballerinas of color, another rarity!!

DePrince gained national attention with her appearance in the dance documentary “First Position.” “First Position” followed several top dancers competing at the Youth America Grand Prix ballet competition. DePrince storyline particulary stood out because of her circuitous and somewhat perilous path to ballet notoriety.

Michaela DePrince (born Mabinty Bangura) was orphaned in her war torn Sierra Leone, and one of the last adoptable prospects because of her skin condition, vitiligo. (Some people in West Africa believe vitiligo is as an indication of evil or demon possession.) Inspired by a discarded coloring book about ballerinas, Michaela DePrince dreamed one day she would become a ballet dancer without having ever seen a ballet or knowing what ballet was.

Later, DePrince was adopted by a compassionate American couple who enrolled her in dance classes.Her prodigious talent and drive was evident early on and DePrince studied on scholarship to the Rock School in Philadelphia and American Ballet Theatre’s Jacqueline Onassis School of Ballet. After graduation DePrince performed with the Dance Theatre of Harlem and is now a soloist with the Dutch National Ballet. Her best-selling book Taking Flight: From War Orphan to Star Ballerina has been optioned as film by MGM. Michaela in 2016 also starred in the “Hope” section of Beyonce’s “Lemonade” video.

The Jockey #ShowEm campaign introduces Michaela proudly wearing Jockey in a personal, intimate video and series of portraits illustrating what’s underneath it all, both literally and figuratively. #ShowEm honors everyday heroes who embody the spirit and values of Jockey and the characteristics that make them unique, like perseverance, courage, family and hope.

Images courtesy of Jockey

Images courtesy of Jockey

“Michaela’s story from survival to success made her an ideal hero for the #ShowEm campaign,” said Matthew Waller, senior manager of corporate communications and brand partnerships, Jockey. “We’re so proud to be able to amplify Michaela’s story and be a part of her life as she continues to realize her dream and inspire others by conveying the message of ‘hope’.”

“I was drawn to Jockey and its #ShowEm campaign because it is authentic and inspiring,” said Michaela DePrince. “The campaign gives me an opportunity to reach more people with my story and inspire others to feel confident and comfortable with who they are, inside and out, and provide hope.

Developed by marketing partner Pure Growth Consulting, the “Show ’Em What’s Underneath, Show ’Em Your Jockey” campaign will be supported by national print ads in PeopleWomen’s HealthAllureElleDance Magazine, among others. The campaign will be activated online with video, digital ads and social media.

The Jockey #ShowEm campaign launched on April 27.

—Staff

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