Fashion Reverie’s 2018 Industry Predictions

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In 2017 there was a revolving door of creative directors at several fashion houses. Retail market sales continued their downward trend. More and more fashion designers opted out of showing at international fashion weeks. And some iconic fashion designers who changed fashion industry, as we know it, passed away.Who could have predicted that 2017 would be a year of great change in the fashion industry? Change is always a consistent bedfellow in fashion; however, in 2017 change was attached by an umbilical cord.

That said; on the heels of great change in the previous year, Fashion Reverie offers seven predictions for 2018. As an online fashion publication that is deeply embedded in the fashion industry, Fashion Reverie is primed and fully versed in the evolution of an industry that is dictated by creative mien, market viability, and shoppers’ moods and tastes.

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1) Media tongues have been wagging since Prince Harry announced his engagement to Meghan Markle. The royals have been marrying commoners for some time now, so that’s no great shocker. However, a woman of color entering one of the most revered royal families is a historic first. Fashion Reverie predicts that Meghan Markle will help evolve the style of the Brit royals by introducing a coterie of designers that are not necessarily household names.Prior to her engagement, Meghan Markle had a penchant for the clothing of Misha Nonoo. Fashion Reverie also predicts that Markle will don such designers as Vivienne Tam and Bibhu Mohapatra. Remember, Bibhu is a graduate of The London School of Economics!

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2) International Fashion Weeks will continue to lose their relevance in 2018. Already many designers are opting out of showing their collections in Paris, New York, Milan and London. Has fashion week lost its relevance in the industry? 2018 will tell the full story!!

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3) Social media influencers will begin to lose traction in the fashion industry. It has long been debated the relevance of social media influencers. Fashion Reverie, in an article curated by associate editor Kristopher Fraser, produced such an article last month. The fashion industry in 2018 will begin to more closely examine if social media influencers are in fact helping clothing and beauty products sell better than traditional advertising and well-written articles. Is this fact or fiction? 2018 will be the year of truth!!

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4) More fashion designers will go to a direct-to-consumer business model. As the retail industry continues to struggle and continue to be adverse to brands that do not have market proliferation or are household names, fashion brands that are having difficulty getting retail stores to carry their collections will adopt a direct-to-consumer business model. Misha Nonoo and Public School have already put this business model in motion.

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5) Fashion brands will employ more mature supermodels. In 2017 the fashion industry began to once again embrace older supermodels. Versace’s spring 2018 show employed several supermodels in their runway show including Naomi Campbell, Cindy Crawford, Claudia Schiffer, Carole Tretini, Doutzen Kroes, and Carmen Kass. Blumarine’s spring 2018 campaign stars supermodel Amber Valletta. And septuagenarian top model Mae Musk has a Covergirl campaign.

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6) Goodbye skinny jeans and pants for men. We have already seen the lack of skinny pants on the menswear runway shows of General Idea, Philip Plein, Calvin Klein, and others; although, Balmain still loves tight-fitting pants on the guys. That said; Fashion Reverie predicts that in 2018  guys can say sayonara to tight, skinny jeans. Whew!!

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7) 2017 was the year of the plus size or curvy model. 2018 will not be!! Although some fashion pundits and industry professionals claim that the fashion industry takes up social and political issues, in real time the industry only really cares about sales!! And since the inclusion of plus size and curvy models didn’t increase retail sales, there will be fewer larger models in campaigns and on runways. Sorry!!—William S. Gooch

Happy 2018!!!

Fashion Reverie would like to wish everyone a happy and prosperous 2018. 2017 was a year of great change and challenges. Still, we soldiered on. Bring a stronger commitment to excellence, truth, equity, and justice to 2018. Remember, change is constant, but so is the universe’s benevolence. Enter 2018 with great faith, perseverance, and joy.

—William S. Gooch, editor-in-chief



Fashion Reverie’s Top Stories of 2017

2017 has been a challenging year for the fashion industry. Leadership changed at several top fashion brands, and kept changing. Cases in point, Bouchra Jarrar took over the helm at Lanvin after Alber Elbaz was ousted and her tenure, if you want to call it that lasted less than eight months. The Public School duo of Maxwell Osborne and Dao Yi-Chow took over DKNY and after a year the duo exited DKNY. And add to that Phoebe Philo leaving Celine.

The retail market also had struggles in 2017. Rumors circulated throughout the year that the Nordstrom company was looking for a buyer. Though Nordstrom keep denying the rumors,there was truth to the fact that Lord &Taylor was closing their signature store in New York City. And iconic French store Colette closed its doors, as well.

That said; Fashion Reverie was front and center bringing its viewers all the goings-on in fashion. Below you find some of Fashion Reverie’s top stories in 2017. Our top stories are in no particular order or ranking; chosen on the basis of internet traffic, social media likes, and market viability.1) Adnan Khashoggi died in June of this year. At one time, this Saudi Arabian billionaire was one of the richest men in the world, with a net worth in the early 80s of over $4 billion. Coincidentally, model/business owner Jill Dodd’s tell-all book “The Currency of Love” came out around the same time of Khashoggi’s death. “Currency of Love” details Jill Dodd’s career as fashion model in Europe, her brief affair with Adnan Khashoggi, and her career as the creative director of the surfer brand Roxy.

Fashion Reverie was fortunate to get an interview with Jill Dodd. And she was candid and forthcoming about everything. “The Currency of Love” is good reading!!2) Fashion Reverie was so pleased when Carl Ayers came back to Fashion Reverie as managing editor. His first article for Fashion Reverie made this top 2017 articles list. Carl Ayers’ Fall 2017 Men’s Fragrances article included four top men’s fragrances that took our viewers’ olfactory senses to Paris, Kenya, Greece, and Venice. And it was all worth the trip!!3) 2017 was the year that Fashion Reverie returned to shooting fashion editorials. Inspired by Botticelli’s masterpiece “Primavera,” our return to fashion editorials was a resounding success. Shot in Central Park with garments from Bibhu Mohapatra, Black Halo, and Love Sam, photographer Ken Jones and stylist Renessta Olds returned to fray to make “Graces, Charm and Beauty” one of Fashion Reverie’s best fashion shoots.4) Misty Copeland had two historic debuts during America Ballet Theatre’s spring season at the Metropolitan Opera House. Misty Copeland became the first African American ballerina with American Ballet Theatre to dance “Giselle” and Kitri in “Don Quixote.” Fashion Reverie was front and center when Misty debuted as Kitri. And she danced it her way.5) Sometimes, it just takes a little time. That was the opening line of Fashion Reverie’s review of Loris Diran’s fall 2017 show during New York Fashion Week: Men’s fall 2017. And whatever time it took for Loris Diran to create one of the best shows men’s shows of the season, it was definitely worth the wait!!6) The movie “Fame” inspired so many folks to pursue a career in the arts. And Fashion Reverie was fortunate to get an interview with “Fame” ballerina Antonia Franceschi after her ballet “She Holds Out Her Hand” premiered with New York Theatre Ballet. Antonia’s conversation with Fashion Reverie left no stones unturned, and with unfettered honesty, she talked about “Fame,” her career with New York Ballet, Balanchine, and her new career as a choreographer.7) Kristopher Fraser came on staff as an associate editor in late July. And his feature articles have been well-researched, provocative, and sometimes snarky. Kristopher tackled a subject that puzzles many folks in the fashion industry; the advent of social media influencers. Kristopher scored a hit with this article and we are glad he is on board!!8) Nobody writes about beauty better than our beauty editor Janine Silver. Janine Silver’s Think Pink article laid down the law on why the color pink was summer beauty color of 2017.9) Cameron Rose came to Fashion Reverie after honing her craft at the Hollywood Reporter. Cameron brought her expert writing skills to an incredible article on the television series “The Bold Type.”10) Fashion Reverie had an incredible New York International Bridal Week in October. Reem Acra’s bridal fall 2018 show stood out this season. Inspired by saintly spirits, Reem Acra’s bridal collection was every thing a bridal collection should be and more. And there was something for almost every type of bride!!11) Taylor Swift continues to dominant pop music. Fashion Reverie was fortunate to have an inside track on all the jewels she wore in her recent music video “Look What You Made Me Do.” Talk about jewels, jewels, and more jewels.12) The fashion industry lost one of the most creative souls in the industry in 2017, Azzedine Alaia. Fashion Reverie looked back as his career and the brilliance of his designs

—William S. Gooch

Happy Holidays!!

In this year of disruption and change, it can be comforting to know that some institutions and media outlets hold true to their signature perspective. Fashion Reverie is primed and committed to continue to bring viewers a detailed and highly introspective look into the expanding and ever-changing face of fashion.

This holiday season, Fashion Reverie would like to thank its viewers, the fashion designers/brands and the public relations firms that represent them, and above all our talented staff editors and writers for much success in 2017. We would also like to wish everyone a very Happy Holiday and a prosperous New Year,

In 2018 expect more detailed and nuanced coverage of all things fashion. Fashion Reverie will celebrate six years of fashion coverage in March of 2018, and will continue to expand and stay true to our signature voice and point of view. Again, Happy Holiday season!!

—William S. Gooch, editor-in-chief

Last-Minute 2017 New Year’s Eve Looks

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Has your holiday schedule been so busy that you haven’t had time to think about what you are going to wear to that fantastic New Year’s Eve bash? No need to fret, Fashion Reverie has assembled some great looks from some great brands that fits your budget and will make folks stand up and pay attention to you. And also, if you act fast you get those looks just in time for that great New Year’s Eve party.Could you ask for anything better? Of course, you couldn’t; Fashion Reverie always delivers!!

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THEIA is primarily known as a fashion-forward bridal brand. (Fashion Reverie is always front and center at their bridal shows.) However, THEIA creates fall/winter, spring/summer, and holiday/resort ready-to-wear collections each year. Creative director Don O’Neill has done an excellent job designing some great holiday garment that will make you shine at that New Year’s Eve party.You can purchase these great looks online and receive just in time before your party and prices ranges from $300 to $600. THEIA is sold in over 350 stores, including Neiman Marcus, Saks Fifth Avenue and many specialty stores.

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Known primarily for its Jackie O collection, which launched in 2006 and paid homage to Jackie Kennedy Onassis, Black Halo has expanded its design aesthetic to include a wide range of feminine silhouettes that appeals to wide demographic. For this holiday season, Black Halo has centered their holiday collection on a rich holiday red color palette.Now don’t be mistaken, there is lots of glitter and glam in this 2017 holiday collection, as well as the current trends of statement sleeves, cutouts, and asymmetrical cuts. You cannot go wrong with a great holiday garment for Black Halo’s 2017 holiday collection. And if you don’t believe you can order it online in time for New Year’s Eve, Black Halo is in Saks Fifth Avenue, Neiman Marcus, and Bloomingdales.

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Nicole Miller has been a go-to brand that chic fashionista for over 25 years. And in recent collections, Nicole Miller has injected an interesting dose of youthful vigor and fashion-forward sentimentality. For this holiday season, Nicole has created some great black cocktail dresses that cause heads to turn. Remember, you cannot wrong with that special little black dress!!

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For the 2017 holiday season, Sachin & Babi teamed up with Macy’s. For their debut collection at Macy’s Sachin & Babi has created some season appropriate sparkly, flirty and fun dresses for that young female that wants to stand out and be noticed with breaking the bank.SB by Sachin & Babi perfectly captures the energy and glamour of the holiday season in New York City with sophisticated statement pieces and exquisitely crafted, eye-catching items. Dresses start at $118 and go up to around $275.

—William S. Gooch

Fashion Reverie’s 2017 Haute Holiday Gift Guide

Aside from religious importance, the holiday season is a time we dedicate to celebrating the people closest to us. We show how much we cherish one another with thoughtful gifts that we hope will bring joy to the lives of the recipient. Usually, those gifts are personal and not too expensive, but sometimes we want to give something lavish and luxurious. This season, we decided to tip the scales in favor of the glamourous life and find opulent presents that we guarantee won’t be under most Christmas trees.

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Louis Vuitton Christopher Jump Rope ($545)For that fit friend who likes to exercise in designer athletic gear, give them a Louis Vuitton jump rope. Made of a leather strand and handles that are covered with Monogram Eclipse canvas, the new Christopher jump rope gives a high-end feel to a low-impact workout. And it comes with its own signature, carrying pouch, of course!

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Gucci Embroidered Kingsnake Cushion ($1,250)The Chinese calendar says 2017 is the year of the rooster, but in fashion, it is the snake—the Gucci kingsnake, that is. Seen on the brand’s most sought after garments this season, the snake motif has taken a firm hold on the fashion world. But don’t be like everyone else. Show off a bit of individuality by not wearing it on your back, but by displaying it on your sofa. This velvet, embroidered pillow adds the perfect amount of bite to any home décor.

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Ermenegildo Zegna Pelle Tessuta Vicuna Domino Set ($1,295)Sometimes, it’s the simple things that bring us joy. And when simple things are exquisitely made, then even better! This domino set is made of vicuna calf leather, is expertly hand painted, and is stored in a carrying case that is as well crafted as the game pieces. Pelle Tessuta, meaning, “woven leather,” articulates Ermenegildo Zegna’s penchant for craftsmanship and technological innovation that is exemplified in each item the brand creates.

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Versace Tableware ($60–$1,425)We all know that one person who is the ultimate host. Why not help them REALLY wow their guests by giving them Versace tableware. The fashion house makes everything from cutlery and candy dishes to decanters and dessert trays. Don’t fret about what pieces to buy. With such a wide selection, you can buy a few items now, and buy more next Christmas—you’ll already know what to get them.

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Michael Kors Smartwatch ($350)These days, technology and fashion go hand in hand, so it’s natural that advancements in tech would crossover to jewelry and watches. This season, Michael Kors released his own smartwatch, compatible with both Androids and iPhones. With three designs to choose from (Bradshaw, Grayson, and Sofie), there’s one for every chic lifestyle, no matter Uptown or Downtown. 

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Saint Laurent x Polaroid Originals Vintage Polaroid SX-70 Camera ($590)With most of us walking around with a 12-mega pixel camera in our smartphones, almost anyone can be a shutterbug. But why not go retro? In collaboration with Polaroid, the house of Saint Laurent created a vintage Polaroid SX-70 camera exclusively for the Parisian boutique, Colette. Coupled with their black and white film (for an additional $35), whoever receives this can be on their way to becoming the new Andy Warhol or Helmut Newton.


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Balenciaga Macro Scarf ($635)Sometimes, we just want to be noticed. No one goes unnoticed in this huge, luxurious scarf. Made of cashmere and wool, and measuring roughly 1’ x 6.5’, this scarf is as warm and comfortable as it is loud and ostentatious (in a good way.) And if the size alone doesn’t draw attention, “BALENCIAGA” is emblazoned on both sides of this reversible neck warmer.

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Missoni Ottoman ($645)The holiday season can mean a lot of hosting at home, and with large crowds, seating is a commodity. Extra chairs and stools aren’t always the answer, as they may be bulky and actually take up more precious room. But an ottoman, something that can be used as an accent piece and can be easily stored, may be the answer. Missoni’s ottomans and cushions make relaxing on the floor luxurious. So, why not gift a posh poof? If you bring it to the holiday party, at least you’ll know you have somewhere to sit.

—Carl Ayers



Fashion Reverie’s Unique Holiday Spirits Round-up (with mixed drink recipes)

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The holiday season is a terrific time for giving gifts, celebrating traditions, commemorating with friends and family, and reflecting on the past year. Amid the festive gift giving and celebration of family traditions and great food, that extra special touch that can give your holiday celebrations a memorable twist is the holiday drinks and libations you serve for friends and family. Fashion Reverie has assembled four unique powerful holiday spirits, as well as some holiday drink recipes, that can make your holiday season more festive and special. Just remember to drink in moderation; holiday celebrations are best remembered if they are remembered with fondness and joy!!

Vodka is a spirit that is not readily associated with the holiday season. When it comes to holiday revelry, one usually reflects on run, gin, wine, champagne, and sometimes whiskey.

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This holiday season experiment with something different; surprise friend and family with  Zirkova One+Together . A Ukrainian vodka, Zirkova One+Together believes that every one of us is unique and a vital part of the tapestry that we call humanity. Zirkova One+Together acknowledges the greatness in each of us, empowering everyone to just be who they are and unite with others in the spirit of optimism and possibility. Sounds like the perfect spirit for the holidays!Zirkova One+Together is meticulously handcrafted in two expressions—Zirkova One (to be sipped straight, neat, on the rocks or in a martini) & Zirkova Together (which marries the flavors with which it’s mixed for cocktails), and is produced by merging centuries old techniques with modern day technology, using quadruple distillation, the purest artesan spring water, and the finest center-cut Ukrainian wheat and rye spirits.

Rudolph’s Relaxer

Zirkova One+Together vodka

3 oz Zirkova vodka

1 oz Grand Marnier

Cranberry juice

Top with ginger ale, garnish with a slice of pear

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Tequila is another non-traditional holiday spirit. Well, that depends on your cultural traditions!! If you really want to get the holiday parties started, you might want to consider, Tanteo Tequila. Tanteo® Tequila is the original 100% agave spicy tequila. With both original Jalapeño and smoky Chipotle expressions, Tanteo is distilled, infused, and bottled by hand in the hills of Jalisco, Mexico. The result is an award-winning artisanal product that is anything but ordinary. Tanteo Spirits Company in New York City and is available in bars, restaurants, and spirits shops across the United States.

Santa’s Sting

3 oz Tanreo Jalapeño or Chipotle tequila

1 oz peppermint schnapps

Top with club soda

Serve in a tall glass, garnish with a candy cane.

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Now, if you want to really get lit for the holidays, and experience some southern comfort, experience Southern Wicked Lemonade. And it’s southern moonshine. That’s right, legal moonshine!!

Southern Wicked Lemonade is an array of certified all natural, organically sweetened, gluten-free cocktail created from a process of fruit infusion and spirits. Southern Wicked Lemonade is committed to a healthy spirit alternative, using all natural ingredients, organic sweeteners and fruit infusion.

North Pole Punch (makes 2 quarts)

16 oz Wicked Lemonade Raspberry Moonshine

16 oz fruit punch

12 oz strawberry syrup

10 oz lemon juice

10 oz pineapple juice

15 dashes of bitters

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Now, if you are fully committed to conventional holiday spirits, there is no better holiday spirit than Hendricks Gin. Hendrick’s Gin is a brand of gin produced by William Grant & Sons in Girvan, Scotland, and launched in 1999.  In addition to the traditional juniper infusion, Hendrick’s uses Bulgarian rose and cucumber to add flavor. Hendrick’s uses a blend of spirits produced from a Carter-Head Still (constructed in 1948), of which there are only a small number in the world. In contrast, the spirit derived from the Carter-Head still is much subtler with light floral and sweet fragrances. 

Elves Day Off

3 oz Hendricks Gin

2 oz apple liqueur

Juice of ½ a lemon

Top with lemon-lime soda

Pour over ice, and add 3 cranberries as garnish.

—William S. Gooch and Carl Ayers

Fashion Reverie’s 2017 Stocking Stuffers

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The twelve days of Christmas are upon us. And instead of singing about turtledoves and French hens, we’ve compiled a list of twelve gifts, consumers actually want. These stocking stuffers are small gifts guaranteed to put you in the holiday spirit!!Bear-y good!Sugarfina, the global purveyor of high quality confectionaries, has taken their gummy bear collection to new heights. In time for the holiday season, Sugarfina has released a limited edition of 24K Gold Champagne bears. While Sugarfina has a standard collection of champagne and rosé-infused gummies, the 24K gold bears are in a league of their own. Made with Dom Pérignon, each brut and rosé bear is hand-gilded in edible 24K gold, making for a snack that looks as good as it tastes.O Christmas tree, o Christmas tree, how lovely are thy branches

Deck the halls and stock the bar. Pickering’s Gin has created Christmas Baubles that will adult-ify any home for the holiday. Sold in sets of six, each plastic ornament contains 50ml of Pickering’s gin, enough to brighten your holiday. Simply unscrew the cap of the bauble and drink the shot, or pour the gin into your holiday beverage. Afterward, screw the cap back on, and rehang the ornament on the tree. They are reusable, so you can refill them with your booze of choice. Thank you Pickering’s for helping keep the party going!! 

Delicious, delicate, delectableThe macaron is the quintessential Parisian pastry, and macaron is the place to find this dainty desert. At La Maison, they have created over 150 flavors of macaron, from vanilla to champagne, fig to apple calvados. Made by hand using natural ingredients, and free of chemicals and preservatives, the light snacks dance on your tongue and melt in your mouth. After trying just one, you will attest that La Maison du Macaron lives up to their promise of taste, elegance, flavor, and comfort.Silent Night

Let’s be honest, the holiday season can leave you tuckered out. From schlepping from store to store to get the perfect gifts for your loved one or from hopping from party to party with all of your friends, our bodies get worn down. When the holidays are over, most of us just want good, sound, peaceful sleep. Lectrofan has developed a device to help us get the rest that our body needs. The Lectrofan is a sound machine that redefines the science of sleep. By making advances in adaptive audio and ambient noise analysis, Lectrofan has created a noise-neutralizing device that clears the way to blissful slumber. Eat, Drink, and Be Merry

Christmas can be one of the most social times of the year. A number of us host holiday parties to celebrate with our friends, and one of the biggest downsides of hosting is the post-party cleanup. Edie Parker has created confetti coasters to help (partially) alleviate mess. Made of acrylic, these coasters add festive décor to your party while preventing rings on your tables.A Little Slice of Heaven on Earth

For some, Christmas is a time for travel and relaxation. There are those of us who actively try to avoid the cold and snow during the holidays and head to a warm climate. If you can’t escape to the tropics, you can bring the tropics to you. Coqui Coqui has a collection of candles that takes your nose on a tour of the Yucatan. Coco Coco is inspired by the palm trees scattered along Tulum’s white sand beaches; the lime and mint Menli fragrance reflects the lush gardens of Coba; and the scent of Rosas Secas reflects the town of Valladolid. Alongside 10 more scents, you can have the olfactory experience of your life via also the company’s linen sprays, massage oils, and hand soaps. With Coqui Coqui, you may not need that roundtrip ticket from Aeroméxico.
I Want To Get Away

Sometimes we need a little motivation to make major plans. If you’ve been thinking about planning a trip to Paris, this petite handbag may give you the extra push that you need. has a clutch with a chenille patch that simply reads “bonjour.” Big enough to store your cell phone, yet small enough to be used as a wallet—Perfectly Parisian—this pochette is apropos for your selfies with the Eiffel Tower, and it even has a special compartment for your passport (hint hint)!Sparkle from your hands to your toes

Holiday sparkle doesn’t have to be limited to your Christmas tree. You can add sparkle and glitter to your nails with Lust Cosmetics nail polish. Founded by Samara Walker, Lust Cosmetics nail lacquer is vegan, gluten free, and cruelty free. The brand’s nail lacquers are “8 Free”colors inspired by seasonal and fashion trends with a feminine touch. And for this festive season, Lust Cosmetics has an exclusive holiday collection that comes in a five-color kit with such sassy names as ‘high fashion diva,’ ‘spicy in the city,’ and ‘pumpkin spice where?’. Though this five-color holiday collection is a little pricy at $125, it is definitely worth it. Remember, all collections are made in the US. So, you can be festive and socially correct at the same time!!If You Love Her, Put It In Writing

Nothing is more meaningful than a personalized gift. Sure, you can have a locket or ring engraved. But you can also turn it up a notch and get a bracelet custom made with your actual handwriting. Etsy craftsman CarolJewelryArt can turn your personal note into a beautiful piece of handmade jewelry. This is a wonderful way to express your love during the holiday and year round.365Cool

Roka has released their Falcon TI aviator shades that will keep stylishly fly every day of the year. But there is more than meets the eye with these sunnies—they are chock full of performance technology. The titanium frame and ULTRA lenses are light as a feather. The pads on the nose and temples areas have proprietary tech that keeps them from slipping. The lenses are anti-scratch, anti-fog, and anti-reflection coatings. Whether you’re running around the mall, running errands or running cross country, these frames are what you need to have with you.Jackery Bolt (portable charger)

We’re all on the go, and we all need a pocket charger to power up our phone batteries. But there are power chargers, and then there is the Jackery Bolt. A few things separate this charger from its competition. First, it has the Android and iPhone cables attached, so you don’t need to carry the cords with you. Secondly, it has a USB port, so you can charge three devices at once. Thirdly, it has a built-in flashlight- a feature that is always good to have. So whether you’re charging your phone and tablet on the fly, or searching for your keys in the dark, Jackery Bolt has you covered. Cocoon Eye Shades

Ensure your rest is unhindered with Cocoon Eye Shades. This sleep mask is made with microfiber for a soft touch against your face and is shaped like sunglasses to reduce pressure against your eyes. The team at Cocoon thought about your total comfort, so they also including a pair of earplugs. So whether you use this mask when traveling, while relaxing poolside, or for drowning out visiting relatives, be prepared to disconnect from the world for a bit.

—Carl Ayers




There is a ‘Movember’ winner!!

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Fashion Reverie would like to thank everyone that participated in our 2017 ‘Movember’ giveaway!! This was a very successful giveaway and our readers should more exciting giveaways in 2018.Our 2017 ‘Movember’ giveaway winner is Kevin C from San Diego, California. Fashion Reverie hopes he enjoys his prize of the Mountaineer Brand beard kit. Readers stay tuned for more giveaways in 2018!!


Social Media Influencers or Celebrities, Which Nod Brings More Value?

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Fashion is never static. And that can be a good thing. One season ruffles could be the big trend and the next season boxy shoulders and oversized jackets could be trending. The mercurial nature of fashion is expected and constant. What is not a constant, particularly in this age of technology is a fashion brand maintain and expanding its consumer base.For the past few decades, some fashion designers/brands have looked to celebrities to expand the brand’s market viability. Over twenty years ago, Elizabeth Hurley wore Versace safety pin dress, known as “THAT Dress,” demonstrating that when a popular celebrity wears a designer’s garment, the combination can give the brand more market viability. (Elizabeth Hurley was becoming an A-list celebrity with starring roles in “Four Weddings and a Funeral” and “Passenger 57.” The safety pin dress helped make Hurley and Versace household names.) Lady Gaga helped further catapult Alexander McQueen to fame by wearing many of his custom designs. And Madonna increased Jean-Paul Gaultier popularity by wearing his cone bra on her ‘Blond Ambition’ tour.

    Lady Gaga in Alexander McQueen image courtesy of, Elizabeth Hurley in  Versace image courtesy of, and Madonna in Jean-Paul Gaultier image courtesy    of

Lately, Fashion Reverie and many fashion publications are pondering a difficult question: does a celebrity nod still bring value to fashion brands? That depends on how you pose the question or whose opinion matters.Some fashion brands opinions are changing as they continue to turn their attention more towards digital and social media influencers. In a recent article in WWD, it was revealed that eighty percent of brand collaborations for the first half of 2017 were co-ventures with influencers, not celebrities. As influencers continue to gain followings as large, or even in some cases larger than celebrities, companies have shifted their marketing dollars.

Images of Hailee Steinfield for Miu Miu spring 2011, Rihanna for Balmain fall 2014, and Jennifer Lawrence for Dior fall 2015 courtesy of,, and, respectively

That isn’t to say that celebrity presence has disappeared entirely, or that these fashion design houses will ever stop dressing celebrities, but there is a cultural and economic shift in marketing. Where some years back, A-list actress would be the first choice for store campaign, fashion brands and some fashion houses have become much more interested in Instagram partnerships with bloggers and influencers who boast six and seven figure followings.This marketing business model concentrates on the relatable factor of influencers versus celebrities to younger consumers. However, this business model doesn’t always work or having staying power. When asked, Fashion Week and editorial stylist Anthony Leroux contends, “Balmain is one example of how [celebrities] run a brand. Look at what the Kardashians did [for] it. You can just put a face on a brand and call it a day. I don’t buy clothes because of a face, so I don’t care if it’s Beyoncé or Kendall [Jenner] up there. Celebrities dilute brands.”

     Kendall and Kylie Jenner in Balmain campaign image courtesy of

The truth is while most influencers give the impression of leading these normal, everyday lives, lives comparable to consumers, with a bit of fashion and glamour thrown in, many of them are highly compensated, and often come from affluent families or have accumulated their own wealth. As tight-lipped as the fashion industry is about the payout for collaborations and campaigns, it’s no secret these influencers are well compensated. According to a recent article in Forbes titled “Earning Power: Here’s How Much Top Influencers Can Make On Instagram And YouTube,” influencers can make up to $5000 per post, and up to $100,000 per campaign for Instagram. For Youtube, where beauty vloggers have found major influence, it’s even more, with rates going up to $300,000 for a video partnership.With the average worker earning $51, 939 yearly, the average social media influencer is earning more. Still, what is the return on investment (ROI) for these fashion brands?

           Images of influencers Chiar Ferragani, Bryan Boy, and Manny Mua courtesy of,, and, respectively

While most brands decline to reveal how much ROI they get from influencer collaborations, according to an April 2017 Forbes article “How To Measure The ROI of an Influencer Marketing Campaign,” influencer campaigns can net 11 times the ROI of banner ads when done correctly. Influencers are also at an advantage because they can work with multiple brands to build credibility.“If you become a face of a brand like Selena Gomez for Coach, you’ll see sales rise immediately after someone like that is signed,” said Alex D’Alessio, a New York City–based advertising art director. “However, an influencer has the power to sell more types of clothes from more than just one brand because they are not signed or contracted to an exclusive deal, so more brands can work with them. Those influencers can reach millions of people with different brands, rather than one celebrity signed to one brand where the majority of those interested are already consumers of that brand.”

Images clockwise courtesy of,, and, respectively

Though some fashion industry professionals might disagree, social media influencers have become the new celebrities. Especially, with some influencers being known by millions of people globally, and becoming the primary association with certain brands (Marcel Floruss at Hugo Boss, hello!). And while some of the old fashion guard might not feel influencers’ fire, they have become the new go-to. Social media is the new mall and Instagram is the new billboard.— Kristopher Fraser

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