New York International Bridal Week Fall 2020 Pre-coverage

Image courtesy of marieclaire.com.au

In case you didn’t know, the US bridal market is valued at over 32.5 billion dollars. Well, that is was in 2017 and expected to rise to 43.5 billion by 2022. Whew, that is a whole lot of wedding gowns and accessories. No wonder bridal brands put so much into their runways shows and presentations during New York International Bridal Week.

Believe it or not, this is Fashion Reverie’s 12th season covering the bi-annual Bridal Market. And true to form, we will bring our viewers all the happenings and goings-on of the fall 2020 bridal market.

Unlike New York Fashion Week: The Shows (NYFWS), Bridal Week has not succumbed to social media influencers and all the crazy antics that has long been associated with NYFWS. There is also, mostly, no ‘See Now, Buy Now’ business strategies that can inhibit fashion designers’ creativity. Bridal Week is a parade of beautiful bridal wear that ranges from traditional ballgowns to fit and flare and trumpet silhouettes to the current ever-popular bridal jumpsuits and cocktail dresses. In other words, there is something for every kind of bride.

Rivini by Rita Vinieris sketch image courtesy of thebridalcouncil.com

Fashion Reverie has its perennial favorites—THEIA, Ines di Santo, Naeem Khan, Inbal Dror, Berta, and Rita Visnieris—which always gets a lot of coverage. However, this season there are some first. Petra Grebenau, Julie Vino, Savannah Miller, and Naama and Anat will receive coverage for the first time.

Thanks to the Bridal Council, New York International Bridal Week is getting more press coverage than ever before. And a special kudos goes out to Rachel Leonard of the Bridal Council who has done so much to bring more attention to Bridal Week and making sure that online publications like Fashion Reverie are receiving their due.
—William S. Gooch

Fashion Tea with Kristopher: Month of September 2019

Image courtesy of metro.co.uk

Fashion Month is slowly coming to a close with the final day of shows taking place in Paris this Tuesday. It’s been quite a whirlwind of incredible fashion from some of the top fashion houses, but most importantly, the gossip fountain has been spurting some interesting tidbits and page turners! With a new season in fashion comes a whole new set of surprises.

A top fashion editor has recently asked a much talked about, terminated top editor to come join the staff of her publication. Hey, you gotta keep those ducats rolling in, so though he won’t be on the top of the masthead, it doesn’t look like he’s going to turn down the offer. Ka-Ching!!

Remember Thakoon? Don’t act like some of you don’t still have his Target collection pieces in your wardrobe. Well guess what? He’s coming back, and he’s opening a retail store in Manhattan. Guard your wallets.

Image courtesy of metro.co.uk

Fashion brands that are carried in this top department store are so worried about the store’s poor performance that some of them have come in with a checklist and cleared out their unpaid merchandise. It is not looking too pretty for this still famed-luxury department store chain. Hopefully things turn around for them soon.

A well-known international magazine will be announcing the start of its US edition this week. An announcement is expected in WWD later this week. They have already poached staff from a top fashion publication, including their soon-to-be announced editor-in-chief.

Kristopher Fraser

New York Fashion Week: The Shows Spring 2020 Dippity Don’ts

Image courtesy of youtube.com

 If you haven’t noticed New York Fashion Week: The Shows (NYFWS) is about more than fashion collections. Though the fashion collections are the primary focus, or should be, NYFWS does facilitate opportunities to show off outrageous clothes and looks.

In previous seasons, Fashion Reverie has brought its viewers some of these comedic and outrageous looks. This spring 2020 season did not fail to disappoint. From over-embellished displays of floral fantasy to tulles of ballerina glory to references to DC Comics’ superheroes, these NYFWS attendees know how to grab attention. And though none of these looks will end up in department stores or be flaunted on red carpets by celebrities, they are worthy of commentary and reflection.

You know Fashion Week is setting trends when Cruella Deville shows up. Love the fur wrap!!

Everybody loves a ballerina skirt, but Misty Copeland you ain’t.

OMG, it is the reincarnation of Carmen Miranda. Unfortunately, that look is 75 years too late!!

Cute skirt, but girl, dress for your body shape!!

In the words of TLC, “I don’t want no scrubs, scrubs is a guy who can’t get no love from me.”

Lordy Lordy, Batman and Catwoman have a transgendered child. A shame the kid didn’t inherit Catwoman’s taste level.

Child, somebody lied to you. You look like Little Mary Sunshine on steroids!!

Cinderella, you can’t get into the ball with that ensemble. Take it back to the Goodwill and get your money back!!

Images courtesy of fashionreverie.com

You might be on trend—marsupial bag, fake fur coat, animal print, and sequined pastel ensemble—but the way you put it together is an absolute miss!!

—Staff

 

 

 

 

 

 

Rising Model Talent for New York Fashion Week: The Shows Spring 2020

New York Fashion Week: The Shows (NYFWS) spring 2020 season presents an opportunity for the fashion industry to get a first-hand look at new model talent. It’s no secret that the modeling industry can be very challenging and competitive, but there are those models who manage to rise above the fray and walk for top designers during NYFWS. Here’s a few models that we should be keeping our eye on for the upcoming spring 2020 season.

Image courtesy of thefashionspot.com

Aliet Sarah

Aliet Sarah took Europe by storm last season having walked for designers Alexander McQueen, Miu Miu, and Lacoste. The Sudan-born and Uganda-raised model is signed with Ford Models in New York City, and while she hasn’t taken New York by storm yet, this season could be her chance. With an excellent portfolio that includes walking for top designers and starring in the recent Miu Miu campaign, brands will be swooning over her.

Image courtesy of IMG Models

Aivita Muze

Muze’s star ascended last season when she walked for Marc Jacobs, Chanel, and Rodarte. She’s known for versatile and chameleon type qualities, ranging from haute couture to minimalist brands like 3.1 Phillip Lim. It would be no surprise if Jacobs and Lim used her again this season, because she can sure stomp out a runway.

Image courtesy of popsugar.com

Natalia Montero

This Colombian beauty has been setting the runways on fire having walked for 1017 Alyx 9SM, Kenzo, and the CR Runway x LuisaViaRoma 90th Anniversary show. She was joined on the latter runway by heavy hitters including Alek Wek, Bella Hadid and Joan Smalls. If you can join the best of the best that says promising things about your future.

Image courtesy of thefashionspot.com

Chai Maximus

Chai Maximus made her runway debut at the Loewe spring/summer 2019 runway show, and it’s been a non-stop rollercoaster for the Belgian beauty ever since. She had the honor of walking Dior Haute Couture fall 2019, which cemented her status as a runway darling. She’s signed with DNA Models, which is known to have their bevy of models on all the top runways. It’s time for her to make her mark on New York.

Image courtesy of Storm Models

Chun Jin

While Chun Jin is better known for her print work, including campaigns for Reebok x Victoria Beckham and editorials in L’Officiel Malaysia, she has walked the runway for Acne Studios and Fendi Haute Couture. With so many opportunities to walk in NYFWS runways from emerging designers to more household name brands, Jin is sure to be seen everywhere, come September. You better work, cover girl!

Image courtesy of teenvogue.com

Anok Yai

Anok Yai is becoming one of the most recognizable faces in American fashion, booking editorials for American Vogue regularly. With so many top US fashion elites falling head over heels for her, expect to see her face any and everywhere at NYFWS.

Image courtesy of paparazzimodels.com

Bente Oort

Looking at Bente Oort’s impressive resume, one must stop and ask who hasn’t she walked for? The fresh faced, blonde beauty has strutted the runways for Chanel, Givenchy, Versace, and Dior. She is arguably one of the most in-demand runway models in the business, and any designer at NYFWS would be lucky to get their hands on her.

Image courtesy of Soul Artists Management

Efraim Schroder

With a few menswear and unisex designers showing in September at NYFWS, that means we can expect more male models this season, as well. Efraim Schroder is one of the rising stars of Soul Artist Management, and internationally has walked for Prada, MSGM, and Fendi. With his rising success, he is sure to catch plenty of casting director’s attention for spring/summer 2020.

Image courtesy of thefashionisto.com

Cheikh Tall

Another male model to keep your eyes on, Cheikh Tall has become a favorite of high streetwear designers. Tall has recently walked for Off-White, Palm Angels, and Neil Barrett. He knows how to really sell a streetwear garment, and with streetwear still being a ruling force in fashion, Tall will not disappoint!

Kristopher Fraser

 

New York Fashion Week: The Shows Spring 2020 Pre-coverage

Photo by WWD/REX/Shutterstock (10128430e)

Another New York Fashion Week: The Shows (NYFWS) is almost upon us and like previous NYFWS seasons, unfortunately, IMG and the CFDA is still struggling with fashion designer defection and a lack of a proper venue. This was supposed the season where NYFWS finally moved to Hudson Yards. Not so. Though a few designers had scheduled shows at Hudson Yards performance space, The Shed, with the Donald Trump’s presidential bid fundraiser drama—Stephen Ross, the co-owner of Hudson Yards held the fundraiser for Trump—in protest NYFWS fashion designers abandoned The Shed as a venue.

That said; Spring Studios and Pier 59 appear to be the venues of choice. And they these venues are not Lincoln Center or Bryant Park—the glory days of NYFWS—its better than Moynihan Station or Hammerstein Ballroom.

In-coming CFDA Chairman Tom Ford has reduced NYFWS to five days with the official dates being September 6 to September 11. Interestingly, many fashion designers presenting at NYFWS didn’t get the memo with several prominent brands showing on Wednesday, September 4 and September 5. This do-your-own-thing affront to the CFDA demonstrates the lack of influence that the CFDA has.

Photo by WWD/Shutterstock (10099624as)

Some of the prominent shows to look out for this season is The Blonds presenting their spring 2020 collection at the “Moulin Rouge” Broadway show; Custo Barcelona showing at Pier 59 after a season’s absence; La  Doyenne’s spring 2020 show with intermittent performances from New York City Ballet dancers, and the Laureus Sport for Good Foundation USA fashion show with top athletes—Monica Seles, Nadia Comaneci, Meryl Davis, Marcus Allen, Malcolm Mitchell, and many others—walking in the show.

Fashion Reverie will be front and center, bringing our viewers the top collections and great style from the spring 2020 season. Enjoy!!

—William S. Gooch

 

Frédéric Tcheng’s More Complete Look into the Legendary Halston

Image courtesy of MB Turner (CNN)

He was one of this country’s fashion designer, completely revolutionizing the way American women dressed. Roy Halston Frowick, better known as Halston, rose to fame by designing Jackie Kennedy’s pillbox hat for John F. Kennedy’s presidential inauguration. He was the first high-fashion designer to collaborate with a mainstream department store when he launched a collection with JC Penney. He introduced Ultrasuede as a signature material for womenswear. Halston was legendary.

This Sunday, “CNN” will be debut “HALSTON,” a documentary directed by Frédéric Tcheng, detailing the rise and fall of the acclaimed designer. Fashion Reverie had the privilege of speaking with Tcheng, in addition to supermodel Alva Chinn, one of the Halston’s esteemed models during his glory days.

Fashion Reverie: What inspired you to create this documentary?

Frédéric Tcheng: The producer Roland Ballester came to see me. It wasn’t my plan to make another documentary, so, I gave him a hard time in the beginning. I said I was done with fashion documentaries. I wanted to move away from that.

 Like many people, I didn’t know a lot about Halston. I had a very one-dimensional idea about Halston as a Studio 54 regular and all the decadence of that scene. But, when I started reading about Halston, I realized there was a lot more to Halston than partying and Studio 54.

I was especially interested in the ‘80s period, which was his downfall. I was at a time in my career where I had had similar life challenges. You must negotiate as an artist your relationship with the business side of your craft, and your place within the industry. It’s a cautionary tale, he sold his name and that’s why he lost everything. The more I dug into the story the more I realized how complex it was, and how many layers there were, and in a way, he wasn’t completely a victim. He had made that deal and that deal backfired, but he also profited from that deal for a very long time and became who he was because of it.

Fashion Reverie: Why Halston over any other American designers?

Frédéric Tcheng: As a filmmaker I’m obsessed with a good story. I didn’t set out to do anything about fashion. It wasn’t my end game. I mean, first you can argue that Halston is a very significant American fashion designer, the first to be really recognized internationally.

The story of Halston is just so epic and big:  the dramatic rise and fall, something essentially American, something powerful about a man who completely reinvents himself and rises to the top. There was a whole period of American life that could be explored through Halston and the fashion of that time. That’s how I decided to tell the story. I wanted to see if the story carried enough significance beyond fashion.

FR: What do you think set him apart from other American designers of his era?

Alva Chinn: Simplicity, elegance, and he was ahead of the curve. He was a maverick. Halston, business wise, was ahead of the curve. All these people that have all these subsidiaries under their design umbrella, they learned from his legacy, both good and bad.

FR: Why is this a good time for this documentary?

Frédéric Tcheng: If not now, when? People have forgotten how big and important Halston was, and how he revolutionized not only fashion, but the whole world around him. He was just as significant as Yves Saint Laurent, in some ways more significant because he created a whole new way of cutting clothes and changed what happened on the runway with models of color. He changed the business by working with JC Penney.

 Who talks about him today? No one. Unfortunately, great innovators and thinkers are sometimes forgotten.

Image courtesy of Berrt (CNN)

FR: Halston was known for creating relaxed urban luxury clothes for the American woman. Could you talk about that?

Frédéric Tcheng: He seized a moment in the ‘80s when American women were changing their lives. We had women going to work. They were leading active lives. He transformed American fashion completely from something that was more based on European couture to something that was liberating for the woman’s body. All the women who wore Halston said that they found freedom in his clothes. He doesn’t really try and transform the body of a woman; he celebrated the body of a woman through fabric.

FR: How did it feel to model his clothes?

Alva Chinn: In the front row would always be the ladies who lunch, his clients. Then the fashion editors who knew and understood what fashion. Seated behind his clients and the fashion would be the buyers and other industry people.

For me, the big deal was his clothes felt different from wearing office clothes. Halston was very simple, he could envision a dress by simply cutting a piece of fabric. He could translate the concept of fashion from the past and bring that concept into current times.

FR: Halston was one of the first designers to make a collection for an American retail store, JC Penney. Why did that relationship not work out?

Frédéric Tcheng: He was ahead of his time. Had time been on his side, it would’ve been a different story, because now everyone is doing partnerships with more affordable brands like H&M and Uniqlo. Unfortunately, he was the first, and like many who are first, he had to pay the price and suffer the rejection.

 He was very hungry for the future. He was also in a difficult position he had to compete with Perry Ellis and Calvin Klein. He gambled everything he had into his career and that was very risky. But I loved how he dared to do everything.

Image courtesy of CNN

FR:  Could you talk about his relationship with Jackie Kennedy and the pillbox hat?

Frédéric Tcheng: She was a client of his throughout his fashion career. I didn’t know it went beyond a working relationship. At the time of the inauguration when JFK came into power, I think she was probably trying to send a strong signal to the American people that it would be a different kind of presidency and a different era in American life. He understood what women wanted and how they could express something through clothes.

FR: Halston really seemed to bring celebrity to fashion, was he the first to do so, or did he just revolutionize the concept?

Frédéric Tcheng: He brought celebrities to the front row and he was very smart about it. He had one of the best show spaces at the time. His runway shows were just spectacular at the Olympic Tower. Celebs were at the end of the runway, so they’d be in every picture. He was also one of the first to use video to thematically tape all of his shows. He understood the power of image. He invented the concept of Instagram before it existed, because he was living his life like a series of pictures.

FR: Halston helped elevate the career of so many models of color. Could you speak to that?

Frédéric Tcheng: That was totally revolutionary. He didn’t ask about or take credit for it. Those are the girls he wanted to have wear his clothes. He liked the diversity. Halston wanted different types of people to represent his brand. We’ve seen that in the ‘90s and 2000s the landscape for diversity has completely changed. but it’s a little bit of a pendulum swing.

A lot of people just look back at the ‘70s as the golden age of diversity. There really was a sense of embracing all different kind of looks on the runways and it came from America and Halston, and Europe followed that trend after The Battle of Versailles.

Halston and his models image courtesy of Dustin Pittman/CNN

FR: What did Halston look for in a model?

Alva Chinn: He had a whole crew before I came on, and they were all eclectic. He had plus-size models; he had Beverly Johnson, the first African American on the cover of Vogue. He had Heidi Goldman who was a blonde; he also had Marissa Berenson, who is still a major influence in fashion. When my time came around there was also Karen Bjornson.  Additionally, there was Pat Cleveland, Connie Cook, and Diane Dewitt.

During the Battle of Versailles, a lot of the models were shared by other designers. Most of us just wanted to go to Paris. There were so many of us for the Battle of Versailles show. He loved Amina Warfsuma, she was from uptown Harlem. She had a fabulous, voluptuous, curvy body. She worked for him before I did, and she was the girl from up in the neighborhood, and she acted like it, but he found her amazing.

FR: How do you think this documentary will help people re-evaluate his legacy?

Frédéric Tcheng: I really hope it does show the breadth and scope of his career and gives audiences a little bit of a taste for how his design perspective went beyond the appearance of being simple was revolutionary.

I think it’s time for Halston to come back to the forefront. He hasn’t had a protector whose been able to protect the legacy beyond the grave. A lot of designers have that, whether it’s Yves Saint Laurent or just a company that’s doing the job of protecting the legacy. In his case, corporate structures destroyed the brand. Unfortunately, there’s a lot more work to be done to put him back where he belongs.

Image courtesy of IMBD

FR: How do you think his legacy still has impact today?

Frédéric Tcheng: You can see it everywhere. On the business side alone, the JCPenney deal was groundbreaking and is a formula being followed by every mass retailer now. On the artistic side his minimalism is everywhere.

FR: Could you speak about his use of Ultrasuede, which represented his relaxed luxury American style?

Frédéric Tcheng: He loved Ultrasuede and new fabrics. Ultrasuede was introduced to him by a Japanese designer. What made him fall in love with it was that he could put Ultrasuede in the washer and it didn’t even wrinkle. Ultrasuede was very practical and versatile. He used it in pastel colors, and it became a huge hit. He used it not just in clothing, but home furnishings.

FR: Alva, what was the greatest thing you learned with working with Halston?

Alva Chinn: After a show once he pointed out to me that the audience was paying more attention to me than the dress I was wearing and he said, “ [that was] because your buttocks were swishing from side to side when [I] walked.” It was a great tidbit I found amusing.

He taught me to take constructive criticism as a gift. We all could learn from that.

FR: Describe your favorite Halston show for me?

Alva Chinn: Oh, I can’t do that. I have different memories of different things. My favorite moment though was our Around the World Tour. We went to major cities seeing different cultures. We went to Europe, and we went to China. It was the experience of a lifetime.

Alva Chinn image courtesy of fandango.com

FR: If you could have said one last thing to Halston, what would it have been?

Alva Chinn: Oh wow, you’re going to make me cry here. (pause) Thank you, and I love you for giving me the opportunity to be a part of what you shared with the world.

Kristopher Fraser

Fashion Reverie Exclusive: Endear, the Retail Application that Gets it Right

Image courtesy of pinterest.com

If you have been reading and listening to mainstream news, there is a prediction that the US economy might be headed for a recession, with retail stock prices continuing to decline.  Bummer right!! However, if you examine this prediction more carefully, you will find that the one single element that as been keeping the US economy afloat is consumer spending.

How does one make sense of this quixotic analysis? Well, you can’t, particularly if you are the average consumer. Even some expert economists are scratching their heads!!

With a possible recession looming, retail stores are scrambling to increase sales and retain customers. Many are finding that Instagram and similar social media platform may increase impulse buying but yields very little when establishing return customers or loyalty. What’s a brick and mortar to do.

Launched in 2018, ​retail application ​Endear​ is reinvigorating brick and mortar sales by putting the relationship back into retail. The user-friendly tool tracks consumer spending habits and preferences to help associates deliver elevated customer service and sales.

Image courtesy of 3d Public Relations & Marketing

Endear co-founder Leigh Sevin spoke with Fashion Reverie about how Endear has found that delicate data link between e-commerce and brick and mortar experiences. This aggregated data is beginning to transform how sales associate communicates with customers.

FR: Did you have a retail background before you came up with the idea for Endear?

Leigh: I did not. So, when I first came up with the idea for Endear, I spent two years just learning about the clothing retail industry. I originally approached from the consumer side of things, trying to make it easier for shoppers to have a positive online experience. Eventually, what we realized is that consumers are the most advanced when it comes to online shopping. We began to understand that challenge for online shopping centered mostly with retailers. So, that is the market we focused on for Endear.

FR: You saw glitch in the online shopping experience and based the Endear app on the glitch.

Leigh: Exactly. The experience glitch is the way we saw it. Shoppers think of a brick and mortar brand and its online component as one in the same and wishes it operated that way. It is difficult for retailers to get to the two shopping platforms to match, experientially.  But obviously there needs to be a cohesiveness between online shopping and brick and mortar.

We developed Endear to focus on the brick and mortar experience. There has been so much technology developed around the online experience and making it more efficient, but very little developed for store experience efficiency.

FR: Why is an app, like Endear, necessary or important for the brick and mortar experience?

Leigh: In-store shopping is not having the same impact it once did. We wanted somehow to use a brick and mortar resource that has always been underutilized, that is the store associate. The store associate is incredibly knowledgeable about the product or brand and has a great way with customers. That has always been their claim to fame, so to speak.

We want to get brands to leverage that skill set in a much more universal, scalable way. And because foot traffic is very competitive—customers are not just going to randomly walk into your store—there must be a reason for customers to come into your store. Your sales associates are a part of that reason.

Image courtesy of 3d Public Relations & Marketing

FR: Let’s talk about what the Endear app is.

Leigh: Endear is an app for your clientele. Clienteling gives you the ability to create a special relationship with customers that spans their inaction with brands across channels. For us that means leveraging store data so that you create a more personalized experience for your shoppers. This leveraged information is given over to the associates in a secure way.

Previously, sales associates had to store data information on their own using pen and paper. With the Endear app, they can, in real time, target the right customers, create socialized content for those customers, and send it through our centralized messaging platform through email and text. More importantly, the sales associates and stores can track how these messages converts into sales both in store and online.

With these algorithms, stores now can synchronize the data between stores and sales associates, making for a more personalized experience for the shopper. Putting that information in the hands of a store manager and/or sales associates can make a huge difference in the bottom line of stores.

FR: Where do you get your data that sales associates/store managers could use?

Leigh: When a retailer decides to use Endear the first thing that they do is connect the POS platforms and e-commerce platforms so we can make all that data available for their store. The most popular platform that we integrate with is Shopify, and a few others.

FR: How did you come up with the name, Endear?

Leigh: Originally, we were called something us, but we decided we wanted a name that was aspirational to our mission of generating sales by creating long-lasting, heartfelt relationships with customers. The goal should be to “endear” the brand to the customer and carry that brand message through with interactions with customers.

FR: It has been discovered that Instagram does not promote return customers or long-time customers. How is Endear facilitating return customers and deeper relationships between store and consumer?

Leigh: Endear has demonstrated that when customers get messages from sales associates the window time of purchase goes from 92 days—when is the standard time of purchases for customers receiving messaging—goes down to 62 days. And that is because associates are not helping the brand—which is what you see with Instagram—but also personalizing the messaging because they have the aggregated data to do so. The data is very specific about the customer, from their personal style to their last purchase to size, fit, budget, etc. We have found that with Endear there is a 54% response from customers getting back to sales associates who messaged them.

Image courtesy of 3d Public Relations & Marketing

FR: Are you seeing that brands and stores who use Endear are seeing an increase in sales in brick and mortar stores and online? And if so, what are the percentages?

Leigh: By using Endear we are seeing about an 18% increase in in-store sales. What we have also found is that with Endear the stores are experiencing a longer-term relationship with customers and a decrease in product returns.

Sometimes sales associates are concerned that using these digital algorithms and messaging customers will only cause customers to shop more online, and they will lose their sales commissions. With Endear we have found that customers are sticking with the channel they previously used to purchase. So, if they are used to purchasing at brick and mortar, they are staying with that. Store shoppers are not migrating to online.

FR: Most online sales, if it’s not impulse buying, centers mostly around staples for the wardrobe. With Endear are you seeing customers online shopping expanding beyond wardrobe staples?

Leigh: What we are seeing is our sales associates being able to leverage their best-selling items and letting their customer know what pairs well with that best-selling item based on the data from Endear.

FR: So, in one way the sales associate using Endear is acting as a stylist, in some sense.

Leigh: Absolutely. We have even had some stores launch styling programs because of tools and features that Endear offers. One of the popular things for stores to do is take advantage of Endear’s lookbooks. Endear’s lookbooks are ways for stores to create private client experiences. These special lookbooks can be designed specifically based on each customers’ algorithms including climate locations, design preferences, color schemes, and other specifics. Customers will get pieces that are specifically matched to their preferences based on Endear’s data.

Jarbo store image courtesy of 3d Public Relations & Marketing

FR: Which brick and mortars are using Endear?

Leigh: Some example of stores using Endear is Margaux, Jarbo—which has stores in Seattle, Oregon, California, and Massachusetts—Mercer, and MM. LaFleur.

FR: How would you like to see Endear expand?

Leigh: In the short term our goal is to equip stores with the same marketing and sales tools that every large e-commerce company has and giving them the necessary insights so they can increase sales and build long-term customer relationships.  We want to also shed light on how to make stores as efficient as possible. And over time we want to help improve the store experience for customers, looking at the opportunities that have worked well online and replicating that for a store experience.

—William S. Gooch

 

 

 

Rock It or Leave It: Summer 2019

After a year’s hiatus, Rock it or Leave it is back! Fashion Reverie observed some of the trends we’ve seen on the red carpet over the summer. What can you incorporate into your own wardrobe and what is better left on pages of Vogue? Let’s find out.

Images courtesy of tomandlorenzo.com, popsugar.com, and fashionista.com, respectively

Silver

Silver has been all over the red carpet and you can wear it, too! Just make sure you have a cool skin tone. Silver usually works best with tanned skin or darker skin tones.

 Look better in gold? No rule that says you can’t rock that! When wearing metallics try to keep accessories simple and makeup minimal. but don’t be afraid to add a splash of color. Two quick things to keep in mind. If you are wearing silver to an event where you’ll be photographed, your outfit may reflect camera flashes and make sure you chose fabric that can breathe in warm summer weather. 

Rock it!

Images courtesy of harpersbazaar.com, tomandlorenzo.com, and gofugyourself.com, respectively

Black and White Stripes

It seems like every summer Fashion Reverie observes a red-carpet trend that just has us shaking our heads.  These thick black and white stripes are making the stars look like goofy tributes to “Beetlejuice.” Catherine O’Hara you starred in the classic film, so you get a pass.   Did the celebrity stylists go on vacation leaving their less than competent assistants in charge? Stripes can be very flattering, but these black and white stripes this summer just looks awkward and sloppy.

Leave it!

Images courtesy of tomandlorenzo.com and usweekly.com

Puffy Sleeves

Didn’t this trend get put to bed decades ago when Jerry Seinfeld took it down? Not only do puffy sleeves create awkward silhouettes and look desperately trendy—okay. okay Celine Dion is CRUSHING it—but adopting this trend means your selfies will look very dated and you risk looking like a pirate. (Aside to Nicole Kidman; your stylist needs to be fired. Anyone who sends you out in that wrinkled puckered dress in such a harsh color, paired with red sandals, needs a new line of work.)

Leave it!

Images courtesy of tomandlorenzo.com and glamour.com

Oversized Masculine Suits

In the 1940’s when World War II cut off fashion editors’ travel to Europe, New York Fashion Week—originally called Press Week—came into existence. With limited access to fabric, many designers reworked their unpurchased men’s suits into outfits for women, putting shoulder pads in to ensure they fit properly. Now on the red-carpet oversized men’s suits are being translated into a chic sexy trend by the stars. The key to wearing an oversized suit is proper fit. Simply wearing a suit two sizes too large will leave you drowning in fabric. Adding fun jewelry and killer heels can take this from a day to evening look in a snap.

Rock it!

—Cameron Grey

Missoni’s Fall 2019 Campaign

Last fall the star of Missoni’s fall 2018 campaign was Gigi Hadid. This upcoming season—fall 2019—it’s her sister Bella Hadid.

Missoni creative director Angela Missoni again uses the creative genius of Mert & Marcus to photograph the fall 2019 campaign against the backdrop of the surreal volcanic landscape of spired rock formations known as the fairy chimneys found in the exotic locale of semi-arid Cappodocia, Turkey, as was used in the fall 2018 campaign. Angela Mission has used the talents of Mert & Marcus for the brand’s campaigns since 2001.

As detailed in the brand’s press release for the fall 2019 campaign, this arid and beguiling moonscape becomes the stage upon which an exhibition unfolds of long, form-fitting dresses in black-and-white or colorful graphic motifs, vertical bands, geometric forms, and sophisticated monochromatic hues. And Angela Missoni uses supermodels Bella Hadid and Adut Akech, as well as Alton Mason and Dong Su Moon as galactic magical creatures or supernatural shades juxtaposed against this rough, craggy terrain.

Are these intergalactic beings on a secret mission or are they just reveling in the luxurious kaleidoscopic Missoni patterns that speak of glories past and futuristic triumphs? Who knows? The answer to this mystery is less important than the beauty of patterns and layering.

Images courtesy of C&M Media

Mert & Marcus expertly manipulate these cyborgs of style, simultaneously rendering them magical and seductive. As we are in an era that celebrates vintage style, the autumnal hues of this fall 2019 collection will have wide appeal to not only Missoni’s diehard fans, but to brand’s widening base of consumers.

William S. Gooch

 

Fashion Tea with Kristopher: Month of July 2019

 

The Fourth of July signifies rising temperatures on the East Coast. And true to form, a few weeks later New York City was hit with a devastating heatwave with sporadic blackouts to boot. Hopefully, you had some nice cold iced tea. If not, Fashion Reverie is here to quench your thirst, and we are serving you extra sweet, Georgia tea, grandmother style.

A prominent lifestyle publication in New York City may be on the skids. The publication, which is known for not even paying their contributors, appears poised to go out of business soon. It’s a tough time for fashion publishing.

Vendors are pulling out of New York’s trade shows. With physical stores closing and everyone making a shift to e-commerce, trade shows are having a tough time keeping up with the times. What were once rows of brands have turned into seating for attendees at the trade shows. It’s a crying shame!!

The Fashion Calendar for the spring 2020 New York shows has been released and it is looking SPARSE. While many are complaining about how light it is, some are saying this is a smart way to bring international editors back. Even top designers, like Vera Wang, have returned to the calendar.

Tiffany & Co. is in a heated legal battle with Costco over the latter selling diamonds they claimed to be associated with the world-renowned jewelry brand. Tiffany & Co. did not take kindly to this misleading marketing ploy and is now suing Costco for what is in layman’s terms, false advertising.

Kristopher Fraser

Copyright © 2012-2019 | Fashion Reverie Publications, LLC - All Rights Reserved